Business screen magazine (1938)

PUT YOUR STORY ACROSS WITH J PROJECTOR Show your slide films to greatest advantage with this superb machine. Brilliance and precision in projection for all branches of soles activity. Diafant offers highest illumination and optical perfection; shows sparkling, lifelike images under even the most adverse conditions. Advanced design plus scientific heat prevention prolong life of valuable films. Model illustrated takes 35mm film in strips, rolls or slides. Other models for larger film material. Write for literature and prices. Special quotations on dozen lots and ^j^^ larger orders. Address inquir^■■^. ies to Dep't S-3 INTERCONTINENTAl MARKETING CORP. 8 WEST 40lli ST., NtW YORK Complete literature concerning any advertised product may be obtained jrom the Screen Service Bureau oj this magazine. Siinphj address 20 N. Wacker Drive, Chicago WITH NORMAN WILLETS SOUND PRODUCTIONS BECAUSE. quarter of a century experience in s of Dhotogrophy — 1. We' ALL the diversified bronches l o--^.., and know ALL the angles in cutting the corners on costs. 2. Becouse we KNOW, we work smooth ond fast — soving you a lot of lime ond more important — a lot of money. 3. Our studios are modern, equipment the finest, editorial and technical resources thoroughly reliable. 4. We employ the lop-flight editorial assistance of the Bollard Film Service — they've scored mony a screen hit for some of America's greatest industries. Do you need sound films? JUDGE FOR YOURSELF by checking your business with the Norman Willels "Production Anolysis ", NOT a sales story, but a valuable business film "checkchart." Send for it todoy. No obligotion. N-W SOUND PRODUCTIONS 316 W. Washington Blvd., Chicago, III. Dear Sirs; BS39-I | Send your helpful Production Analysis. No obligotion, I of course. ■ Nome I Company | Address I City Slate ! NorroaB Wlllets Sound Pfoil..316 W. Washington Blvd.. Chicago , G-E A VISUAL PIONEER (Continued jrom Page 36) audience to buy electrical and when they do .so, to buy General Electric. Such pictures find release first through theatres, and then through schools, colleges, organized social groups and business clubs. 2. Sales — pictures in which the idea or products presented may influence special audiences to buy General Electric. Such pictures are also used within the organization to keep its own men abreast of developments. On occasion, they are presented before technical groups interested in the engineering phases of the subjects. 3. A third group might be termed "historical." Pictures of leading men or outstanding events arc chronicled for posterity and for organization training. Such pictures acquaint the new men with some of the past and present leaders and with the company's history and ideals. 4. Special films for limited use at company meetings and the like form another group. Their theme is usually inspirational and their job is to stimulate the sales force. 5. The use b.v engineers in recording tests, or in the study of mechanical action, in analyzing rapid motion, by means of high speed photography, for example, or in showing methods of manufacture, comes within a fifth group. DISTRIBUTION PROGRAM VARIES The distribution of individual pictures, of course, varies with the subject, and their individual application is guided by the sales problems involved. Theatrical distribution is handled through a regular agency. The booker is supplied with prints and he makes contacts, bookings, and handles the physical distribution. School and college requests are handled either directly from Schenectady or from our nine district offices located throughout the country, or from several educational centers, all of which have prints in both 35mm. and 16mm. widths on deposit. In passing, it may be noted that the demand for 35mm. prints is falling ofi' with marked rapidity, while the requests for 16mm. are mounting rapidly. This situation prevails in both silent and sound films. G-E district office s are also equipped, as also several of our local offices with 16mm, sound projectors, so that customer showings by salesmen are relatively easy. The only request, other than that of careful handling, made upon the user is the filling in of a report card, stating the number of times and before how many people a subject was shown, and the comments resulting from the showing. From these records G-E's last year's reported distribution showed an overall total of some twelve and a quarter million people from nearly eighty-one thousand showings. If this figure amazes, it may be added that on certain types of films the company cannot meet the requests for showings. Perhaps G-E's use of pictures can best be stated by quoting Mr. C. H. Lang, Manager of the Company's Publicity Department: "FILMS ALMOST INDISPENSABLE" "We have found that talking pictures provide a valuable approach to our many-sided educational work. They are almost indispensable in telling a broadly educational story to school and college classes and to groups which expect entertainment as well as instruction. We also make constant use of them in presenting engineering, manufacturing, and sales stories for the instruction of our own organization or to inform customers as to the making and use of our products. With such a story on film, we know that the facts will be presented in the way that we wish to have them presented. Factory methods and important manufacturing operations can be pictured and described in the most effective and realistic way. "Talking pictures are a part of our exhibits, sales presentations, and traveling displays. We have used them, also in pointing out ways of improving factory methods to the members of our own organizations and for recording important engineering studies. "Naturally with a staff and a studio available at all times, we use these facilities in many other special ways which are peculiar to our business. The general uses which I have mentioned indicate the value that we place on talking pictures as an important tool in salespromotion work." Coming Events: Forthcoming features for the editorial and technical departments of Business Screen . . . Dealer Tieups & The Business Film: How successful business film programs were worked out through local dealers. Examples of typical promotions. Thk Films & Window Display: A folio by Barnes & Keinccke. noted industrial designers, showing the unique methods of applying existing motion picture and slidefihii equipment to all types of windows. World Fairs & Films: Sixteen pages of complete tlieatre projection layouts, sketches showing the unusual projection setups at the New York and San Francisco Fairs and reviews of the pictures used. The TECHNiQLrES OF Screen Advertising: An authoritative article on the methods of making a screen advertising program; the good and bad elements. • • • Advertising Agencies Learn About Films: A Forum on the Business Screen by Leading Agency Executives of New York and Chicago. lit SOON! THE ANNUAL AWARDS NUMBER! ALSO: 1st ANNUAL SCREEN DIRECTORY. 38