Business screen magazine (1938)

-s; ^pecifu SLIDEPILM PROJECTORS 1 . for Clearer Pictures Made by the originators oi slidefilm stereopticons. S.V.E. projectors have many advanced features that make ior more brilliant projection and sharply focused screen images. S.V.E. projectors are available in several styles with 50 watt, 100 watt. 200 watt, or 300 watt lamps, for use in offices, or auditoriums. 2. Better Film. Protection A patented heat-absorbing filter between the lamp and the film safeguards its emulsion. A special releasing mechanism moves the rear aperture glass back automatically so that it will not touch the film when changing from one frame to the next. As further protection, the 300 watt models have as standard equipment the new S.V.E. rewind take-up which rewinds the film in the proper sequence as it is being shown. 3. Greater Convenience All S.V.E. projectors are light in weight and of compact proportions for easy carrying. They can be quickly threaded, focused and adjusted in height for the proper position for showing pictures. Soml fur "Mora Krilliatti Siill.s"! Everyone who uses or plans to use slidefilms, silent or sound, should read "More Brilliant Stills." Mail the coupon for a copy SOCIETY FOR VISUAL EDUCATION, inc. Dept. 7B, 100 East Ohio Street, Chicago, III. Without obligation to us. send D "More Brilliant Stills" n lull details regarding S. V. E. slidefilm projectors □ the name of the nearest producerdealer. THE COMMERCIAL N E W S R E E L Name . . . Address • Taking another important step forward in the color field. Cinecolor thi.s month announced the perfection of their own method of processing 16mm. fihns in color. Cinecolor's president, A. L. McCormick, revealed that his company is currently building $40,000 worth of printing and processing equipment of their own design and development, which, when installed, will give the Burbank plant a volume capacity of 600,000 feet of film a week. Price range, according to McCormick, will be extremely low. No secret that the advent of a practical, low cost, 16mm. color process will increa.se the distribution of industrial pictures a hundred fold, it is the Company's expressed belief that the potential 16mm. color market will run into millions of feet of film a month. Currently, Cinecolor is rushing completion of new, specially-designed equipment to handle innovation. Though any brand of single-coated stock can be used, both machinery and method of processing are developments of Cinecolor's own Research Department. First great benefit to the trade, according to A. L. McCormick, Cinecolor's president, will be to allow Cinecolor to make a substantial price reduction for processing color prints. Other features will include the elimination of many annoying difficulties now prevalent in the handling of duplitized film. Singlecoated film, for example, will require no change of focus on part of ])rojectioni.sts. Also, as present projection machines were originally designed to accommodate singlecoated stock, danger of .scratching will be minimized. S])licing will be as simple as with lilack and white, and as color images will be within one layer of emulsion, film will yield a sharper image. Finally, because 1,000 foot roll will be same size as standard black and white, projectionists will find the new film eas.v to handle, THE VICTOR CONTINUOUS PROJECTOR OFFERED BY the Victor Animato^raph projector com|ian.v for use in exhibits an<i displays reiiuiriiij; this t.vpe of projection. SCENE FROM THE NEW AND UNUSUAL CARAVEL proilui-eii iiiilustrial film In.tiJe the Flame Avhicli tells the technical storv of carbon black. New Yorker Magazine Film ♦ Mr. Marc Connelly and Mr. Franklin P. Adams, those celebrated raconteurs, bon vivants and jacks-of-all-trades, are making their first motion picture, at the Astoria studios. Co-starring in a cast of two, the Messrs. Adams and Connelly demonstrate for the films a vivid episode in the life of an advertising salesman and his mate, the space-buyer. The document is planned by and for the New Yorker Magazine, with the aid and assistance of Audio Productions, Inc. The plot coHcerns itself with an attempt on the part of Mr, Connelly, who has a one-track mind if there ever was one, to sell Mr. Adams a bill of goods (and very good goods, too) in which process he underestimates Mr. .\dams, as he would have known if he had studied his script. So, in enduring celluloid, is recorded, for the benefit of Tlie New Yorker and posterity, what happens in the advertising business when an irresistible force is mowed down by an immovable object, as played by Mr, Adams. American Oil Releases ♦ American Oil Co. has released two new sound motion pictures on the story of Amoco ga.soline and lubricating products. Each is a two-reel subject and will be available to the general public as well as being shown during May and .June at dealer meetings. Camera Inc., Chicago, is the producer. Your Money and Mine ♦ i'oiir Monci/ and Mine, produced for the Wisconsin Bankers .Association, by Ray-Bill Films, is the first successful attempt of .American banks and bankers to 111! the story of what banks and bankers do. It is jjrimarily an eduintiimal story designed to increase public confidence and knowledge of banks and liank services. 26 Business Screen