Business screen magazine (1938)

The New Low Priced TALKING SLIDE FILM MACHINE tcith standard SJ' E projector Distributor's profit eliminated on this new low priced machine sohl to you direct by the manufacturer, one of the country's leading sound slide film producers. TALK-PIX was developetl and is now offered specifically to increase the effective utilization of slide fihns by our clients and other sales organizations heretofore handicappe<l by prohibitive prices of machines. Equip your entire sales force now at this low price. Ready for immediate delivery. Do not jlelay in placing your order. Orders filled in order of receipt. Complete facilities for production of dramatized fast moving, fast selling, sales presentations through talking slide films are available from our New York and Chicago studios. 50 Watt S.y.E. projector . . . Exceptional clarity of tone . . . Volume for 1 to 75 persons . . . Weighs only 11 pounds . . . Plays 12 or 16 inch records . . . Case holds 12 in. record and small screen . . . Price includes screen — 100 Watt S, V. E. projector with remote control; also AC-DC motor both optional at slight extra cost. TALKING SALES PICTURES, INC. Chicago New York .'i+O No. Michigan Ave. 480 Lexington Ave. Assn. (Burfau of Advi-rtising) share honors of the month. In the main these booklets repeat the story of the slidefihii in jiietiires and text. LeLong Trains Clerks ♦ Lucien LeLong, concerned with selling the entire line rather than just perfume alone, had a sales manual made for their retail clerks and are now selling the use of the manual to the sales people through a thirty-minute sound slidefilm. Scents Make Dollars. Earle Ludgin, Inc.. the agency in charge of production, did a remarkable job with this production. This film is entertaining but does not neglect to drive home its eight distinct sales points for the sponsor: 1. Adopting a personal sales plan for the individual customer. •i. The rule of three — trying the customer on three differently priced sizes to determine the limit customer plans to pay. :i. A demonstration of the negative ways that many clerks have. 4. Presenting the booklet showing "Seventeen Ways to Make More Sales". 5. Presentation of Lueien LeLong himself, selling his French personality. 0. The positive ways that good clerks put the manual points into practice. 7. How to sell associated LeLong products with each purchase. 8. How to suggest occasions for gifts to customers. The use of the LeLong slidefilms in other departments of large retail stores has also been e\idenced. The exchange of value satisfies both the sponsor and the store for the former gets an additional audience of customers and the stores get a top-notch sales training subject. THE OALITE MODEL B TABLE MODEL SCREEN IS useful for desk projecliou of tile slidefilra. See Pase 3+ for delails. TWO VIEWS OF THE CHICAGO RECORDING STUDIOS of RCA-Victor. fre(]ueiitly used by producers and users of sJideHlins for recording, is a model installation. Clinton Carpet Film ♦ The Clinton Carpet Companyfaced with the problem of price competition for their Ozite rug cushions, produced a thirty-minute sound slidefilm for the sales and technical training of retail rug salesmen. This production, Sale.i Lost and Found, was produced under the direction of the Earle Ludgin advertising agency. The dramatized story revolves about the experiences of two typical floor covering salesmen. While centering primarily on the best methods of selling Ozite cushions, the film is loaded with other educational material on retail selling which applies equally to all types of furniture and house furnishings. The film is valuable for general sales training. Consequently, there has been a large demand among department stores for store-wide showings to sales people from all departments. The principal theme of this picture is that one should not be concerned with just making sales — but with making customers. This film carries a powerful message as it improves sales promotion of Ozite products in the retail outlets. ***** ♦ What's this we hear about a new projector that uses black and white film and projects colored pictures.^ It seems that it focuses three slidefilm frames at a time, each of a different density, and the eomliination produces color. * * * ♦ See the first annual Equipment Review Nimiber of Business Screen for details on all types of projectors. 28 Business Screen