Business screen magazine (1938)

Seki\ii4 the ^cteeh • Womlcr what alibi the salesman can think up now to keep from using a "machine gun" on the firing line? His old kick about ueight has been answered by manufacturers of sound slidefilm projectors who have announced new equipment weighing only 11 pounds! . . . Considering the combined weight of projector, turn-table, motor and case. it"s hard to see how they can get out a unit much under the old light weight of -20 pounds . . . But with well-built. 11 -pound units selling for less than -tO dollars we can expect to see a formidable army of salesmen take sound slidefilms into the field with them as direct selling aids this fall . . . The slidefilm has proved its effectiveness in technical education, sales training and dealer training but a powerful application and the one bringing the greatest immediate returns is direct selling . . . And users are adopting the medium more and more for this purpose. In 1933 hardly more than a dozen companies were using sound slidefilms and there were less than 500 machines in the field. However, the excellent results those organizations obtained through the use of the medium were so conspicuous that in three years, by 1936, over 200 of the largest national organizations were using the medium and there were more than 20,000 units in the field. It is estimated that today these figures have grown to nearly a thousand users with over 35.000 machines. What Price Secrecy? ♦ \Msh some firms wouldn't get the idea that all slidefilm activity must be kept confidential for fear their competition may use it for the same purposes. One large mail order house might be startled to know that their greatest competitor (from whom each production is kept a dark secret) is leading them two to one in the use of the medium. To Point tlie Uses ♦ With the man on the street: Only about one layman out of a hundred knows what sound slidefilm is or how it's used. A producer once released a sHdefilm (with sound) that was designed to explain and sell the medium. More educational work is needed and we're going through the entire matter again in a separate article — listing all the uses found for slidefilms by some 200 leading firms from whom we have had corresponilence. How to Crasti Gates ♦ Wonder why more sales managers don't realize the worth of slidefilm equipment for gate-crashing and for getting the complete presentation before tough prospects. Remember crashing a gate on my fifth trial once by telling the girl to send in word that I was out there with a commercial machine gun. She smiled, looked at the curious machine I was carrying and did as she was told. Got in all right and never had a more interested audience — the boss invited all the department heads in to see the show. ♦ S.\LES Promotion Ho.nors for The Month: To R. M. McFarland, who represents several equipment manufacturers in the Chicago territory, for setting up an additional service to supply slidefilm users with the small but vital accessories such as needles, remote control cords, fuses, projection lamps, and even new rubber legs for the machine case. Small wonder that busy slidefilm users in the midwest are adopting the slogan "call McFarlandl" ♦ The Patron S.\int of Slidefilm: The Chinese sage who first uttered the time-worn phrase. "One picture is worth a thousand words." ... A six-month's subscription to Business Screen to the person who first sends us his name. Dean Towner ■YOUR COMPAN 'S VOICE." THE VOCAFILM ON telephone courtes,v has Ijeen adapted for use ill the Illinois Bel! Telephone territory after its Eastern success. MULTIPLE -VARIATION MULTIPLE -USE OHO. Boutui Stf6ie*K A COMPLETE but COMPACT SMALL ROOM OUTFIT ADD an AMPLIFIER and SPEAKER ADD -! A -r UNIT is a revolutionary, NEW Idea! It is as practical as it is new and as economical as it is practical. Beginning with a small, compact BASIC SOUND PROJECTOR A or B — (Series 40 Animatophone), of 5-8 or 15 Watts output, which is complete in itself, one may acquire an outfit of any size or price desired by simply adding auxiliary units (O, J, K, V, etc.). ADD A ^ UNIT — a VICTOR creation — is distinctively different . . . Nothing else like it! Wri'fe now for full information. FOR LARGE AUDITORIUM PROJECTION or PUBUC ADDRESS csTFn VICTOR t*-^s==L*>' • ANIMATOGRAPH CORP. DAVENPORT IOWA ICHICAGO LOS ANGELES SAN FRANCISCO ■ NEW YORK ADD CENTRAL RADIO P.ASOUND SYSTEM For relaying broadcasts, recordings and announcements ... to as many rooms as desired. Alw^ a/te. o*tl^ 3 a^ Ma*uf PoiAilde Go*ttluH«Uio*t4. iiiKiiiiiiiniiiiiiiiiiiiiiiniiiiiiiH^^^^^^^ nmiiiiiin Number Seven 29