Business screen magazine (1938)

THE USES FOR SLIDEFILMS IN THE COMMERCIAL FIELD: 1. Technical and sales training for manufacturers' salesmen 2. Institutional prestige films for sales promotion to jobbers, dealers and consumers 3. Company and product dramatized in inspirational form to recruit new salesmen for house to house sellin;; 4. Sales training films for the improvement of jobbers' and dealers' salesmen 5. Films of direct selling value for securing new dealers and retailers 6. Films for dealers' use in direct selling — for showing to the public in store or home 7. For retail training in merchandising, methods, displays, advertising, demonstrations, servicing, etc. 8. Technical and sales training films introducing new products 9. Training office and factory workers in employee relations 10. Training retail clerks in cutomcr relations 11. For association and industrial relations messages; also convention keynotes or aids to program 12. Outlining new merchandising campaigns to all retail outlets 13. Bringing messages to public in good-will campaigns to improve public relations 14. As a medium for top executives to reach all company branches in personal address 15. As sales promotion in training department store clerks or specialty salesmen to sell the complete line IN THE INDUSTRI.AL M.-iRKET I. Direct selling to individual executives or boards of directors •2. Safety training for factory workers 3. Institutional good-will films for employee relations 4. Sales promotional and educational films for production heads 5. Technical training films for branch and subsidiary organizations 6. Advertising films on product items 7. Sales recruiting and sales training films for showing in colleges and technical schools 8. Industrial good-will films for national associations !). Good-will educational films for employee showings 10. For the .solicitation of new dealers and foreign representatives. SUMMARY ♦ It is perhaps the simplicity of the medium and equipment that is the foundation of the commercial success already attained by sound slidefilms. Some of the reasons for the wide and universal acceptance are. briefly: . 1. The effectiveness of the medium as a visualauditory force and high learning potential 2. The simplicity and low cost of sound slide(Contmned on Page 37) SLIDEFILM EQUIPMENT TO SUIT EVERY BUSINESS NEED • There's a high-quality Sound Projects sound slidefilm projector for every kind of business use. Whether your audience numbers one or a thousand, you'll find the model and the quality you've been looking for. Naturally, the price is right. As manufacturers who specialize in fine sound equipment, we're building a reputation for fairness as well as technical excellence. Inquiries promptly answered; service to any part of the world. K102 JUNIOR FOR AC OPERATION The new streamlined lightweight portable sound slidefilm projector just announced! Weighs only twelve pounds. C01 Cfl Carries standard SVE 50 wall projector; plays up to 16" record. Priced at only. , . jJ/.DU Model K1102 Junior is priced low enough so thai largest Held sales organizations can be equipped at tremendous savings over previous equipment available. AC only. Model LI02, equipped lor AC-DC operation, slightly higher. Consider These Advantages: LIGHTER IN WEIGHT MORE COMPACT SETS UP IN A MINUTE EASY TO CARRY FOR AC OPERATION General utility machine for audiences up to 100 persons. Equipped with 100 watt projector. (Model L103 for AC-DC operation, slightly (i|«^ rn higher). Self-contained record compartment and screen, priced at ^U/»ilU Here is the universally approved machine, recommended by all producers and users alike for general sales usage. Every possible advantage to assure a perfect showing under average conditions. Plays 10, 12 and 16 inch records. Buy direct from the manufacturer — we cooperate with all responsible and recognized business film producers. Pioneers in low-cost — high quality sound slidefilm equipment for every business use. Agency transcription equipment specialists. Full technical information, prices and quantity discounts, etc. sent free on request. Ask Your Local Producer tor Details or Address Inquiries to SOUND PROJECTS COMPANY 3140 WALTON STREET . CHICAGO . TELEPHONE: NEVADA 6261 MODEL K103 MODEL K106 FOR AC OPERATION The deluxe equipment of the sound slidefilm field; equipped with 300 watt SVE projection; highest quality truetone amplification suitable for showings to 500 persons. Plays 16" records; ntAA cA priced at only .^lUO.jU Below: for larger audiences, at conventions, etc. Models K106 and L106 are ideally suited. Brilliant 300 watt projection with amplification for audiences of 500 and over. K106 sells at only S106.50; Model L106, equipped for ACDC operation, priced slightly higher. Number Seven 31