Business screen magazine (1938)

LrqulO OXYGEN "FREEZES" ORDINARY FLEXIBLE RUBBER WHICH Ijeromes hard anti brittle. When it reaches room temperature again, it regains its elasticity. LIQUID HYDROGEN BOILING AT MINUS ZS3 DEGREES ROOM AIR condenses on the metal ball and runs off it like so much water until the temperature rises to 190 degrees below Centigrade. From Liquid Air. released through XJY\ films. New York Citv. by appeal to our taste imagination. When the bible says the kingdom of heaven is like yeast that leavens the loaf it is stirring our imagination by appeal to the common experience of eating risen bread. Easily pictured comparisons that make clear hidden values. Analogy, comparison, animation (mechanical and comic) color, music, speech, sound effects, miniature models, are all film tools for stirring the imagination and the desire for the real values of a product. None of these tools should be overlooked when planning a sales film for a group audience. FILM LIBRARIES PLANNED 16mm. MOVIE PROGRAMS FOR ALL ORGANIZATIONS oBLf <jOL» tJQLf tJOLj <.JOLi <Aj <J9~' NATIONAL FILM PROGRAMS INCORPORATED 342 Madison Avenue New York City presenting "SOPHIE TUCKER" in a musical filled with swing and rhythm 1 reel . . . 16mm. sound PICTORIAL FILM LIBRARY, Inc. 130 West ttlh St. New York City Films at the Fair • Of the seven Focal Exhibits of the New York World's Fair, the commercial film user and producer will find most interesting those dealing with Production and Distribution, and with Community Interests. In the Consumers Building, where the Production and Distribution show is located, seven synchronized motion picture projectors throw the eight-minute drama (produced by Wilding under the direction of Egmont Arens) on the widest movie screen ever built. The 10-foot high screen, on an arc 100 feet wide, is in the form of a soffit, or hanging wall. The interdependence and interrelationship of men and women in all walks of life is the theme of the show, which will have the effect of a vast animated cyclorama. In the movie auditorium of the Science and Edtication Building is shown a City Planning film made possible by a grant of $50,000 from the Carnegie Corporation. After reviewing the history of American building, to show what has brought about slum areas, the picture will present the best of recent large scale American housing developments and show what is possible for the tools of today. The three dimensional movies in the Chrysler ^lotors exhibit at the World's Fair offer the only opportunity at the Fair to see this new and interesting development in photography. A special screen has been installed for the showing of these pictures. The Petroleum Industry exhibit presents a musical talking picture in Technicolor acted entirely by animated puppets capable of greater body and facial mobility than humans and entirely free of strings or other mechanical controls. The L'ses of Slidefilms (Continued from Page 31) film productions 3. The comparatively short time required to produce a complete show 4. The low cost of duplicates, (records and filmstrips) , which can be distributed at an average cost of a few dollars per set 5. The low cost of equipment, making wide field distribution possible 6. The portabilitj' of the equipment and the simplicity of operation and handling by salesmen in the field 7. The easily understood outlining of ideas made possible by the step-by-step operation principle. Projectors for Sale FOR SALE: Bargain. Two 35inm. Sound Movie Projectors. 1000 Watt Projector Lamp, Photo Cell Lamp, 1000 Foot Fibn Magazine. 110 To 125 Volt. Write For Details Box 18. Business Screen Magazine, 20 North Wacker Drive, Chicago. vapOrate YOUR FILM PERFORMANCE deserves the improvements VAPORATE protection assures. YOUR filmBUDGET deserves the economy VAPORATE protection provides. REFUSE CHEAPER SUBSTITUTES INSIST ON PRINTS vapOrated for better screening and longer useful life. VAPORATE protects over five hundred million feet of theatrical, industrial, educational, rental and personal motion picture, slide and continuous display films annually, against damage from climate, scratches, wear, oil, dirt and finger marks. CONVENIENT-ECONOMICAL VAPORATE Service is available, through Groducers, dealers and laboratories in the nited States, England, France and Italy. "130 W 4fith St.I CHICAGO HOLLYWOOD lell 6 Howell B(M I & Howoll C Co. 716 No. L^Br« . . . tke MOTION PICTURE LABORATORY wltli a national reputation 16mm & 8mm PROFESSIONAL PRINTS CINEIABJMC 33 West 60th Street New York City New York XuMBEB Seven 37