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THERE'S MORE
THAN
SHOOTING and SHOUTING
. . . when it comes to producing a motion picture.
Naturally, Industrial Pictures offers production facilities capable of meeting any and all demands — studios designed expressly for producing business sound films — a sound stage developed in collaboration with RCA engineers for maximum utility in meeting the exacting requirements of commercial pictures.
And besides the most advanced equipment available, you will find here a staff of skilled technicians, whose experienced expertness is assurance of maximum economy, commensurate with the high quality of production which is their creed. But, while technical skill plays a vital part in every successful production, it would be a valueless asset without the guidance of trained creative minds.
For, long before the cameras start to grind, your problem must be understood and analyzed ... an idea born ... a story conceived and written. And into that process must go the knowledge of your problem and of human nature, the creative power and showmanship, of a staff trained to transform prosaic problems into dramatic presentations of sight, sound and motion. That's why we say there's more than "shooting and shouting" when it comes to producing a commercial motion picture that "clicks."* It's an organization job, and its effectiveness will be a reflection of the proficiency of every department — contact, research, creative, production and executive.
Industrial Pictures invites your most careful consideration of this organization and its ability to serve you in this highly specialized field.
INDUSTIllflL PICTURES INC.
4925 CADIEUX ROAD • DETROIT MOTION PICTURES
I I I U S TR A T I V E PHOTOGRAPHY
SLIDE FILMS I DETROIT • HOLLYWOOD
FACILITIES IN NEW YORK
BUSINESS SCREEN
VOLUME ONE
' r]iniiirriiiimifil
fUMBER EIGHT
^he ilflaqazlne of {commercial Cf C^ci ucatlonal ly-ilmi
Contents
Cover Subject: jroin "Hiylitiiihts & Shallows" Courfesi/ Easfinaii K(nlah
Camera Eye 13
Right Off the Reel 15
Television, A Retail Store Development 16
The World Fairs' Best Salesman 17
Westinghouse Films the Fair in Technieolor 17
Ten Minutes of Chrysler Selling 18
The New Films. A Page of Reviews 19
Were These the First Advertising Films? iO
For Men Only . . . But Wives are Welcome 21
Terminex: A Case Story of Film Selling ii
and THE 1939 equipment keview
♦ Business Screen Miifiaziiie. issued by Business Screen Masazines. Inc.. Twenty North \V acker Drive. Cliieafro. Illinois on .\ugust 1. 19S9, Editorial Director. O. H. Coelln. .Jr.; M!iiia(;iiit; Editor. R. C. Danielson. New York Offices: Hi East 4ind Street. Phone Mnrrii.\ Hill 1-10.54. Eastern Advertisiiifi Mnnafler. .Jack Bain; Eastern Editorial Reprcseidalive. iiohert Se.vmour. Arceptnnri' under the Act uj Jujte 5, 1934, authorized Fehrutirif '20. 1939. Issued 8 times alinuall.\— plus 4 Vinual Edueation y umbers (not circulated in the business field) . Subscription price: Domestic $^.00 for eijibt numbers (of Business Screen). 50c the cop.v. Eoreipn. $3.00. Publishers are iu)t responsible for the return of unsolicited m.s. unle.ss accompanied b.v stamped, self a<ldressed return envelope. Entire contents copyright. 1939, by Business Screen Alagazines. Inc. Trmieniark Keg. l'. S. Paleid Office.
Business Screen