Business screen magazine (1938)

• PiTvicwt'd last iiKHilli in New York was National Carbon's new fall promotional program for "Eveready" "Prestone", antifreeze prodiiet. For completeness, ranifjns :ill the way from a straightentertainment Mickey !Monse to a dramatic feature, few film promotional programs had this one beat. The entire production, which is handled in the form of .4h Evening At The Movies, was supervised by AVilfred S. King, director of industrial motion pictures for J. M. Mathes, Inc. He has been assisted in this department by Lawrence A. Weaver. Jr., on production, and Paul Gangelin. scenarist. These gentlemen worked constantly in the closest cooperation with Henry .\.MacMullan of National Carbon. Mickey Mouse at a Filling Station, which is part of the "Everready"' "Prestone" program, had already liccn seen nationally as an entertainment feature. March of Time's first industrial picture tells the laboratory story of "Everyready" "Prestone". Under the title of Anti-jreeze — .4 story oj Scieidific Research, the development of automobile protection is traced from its lieginnings to its present perfected form, in which it is responsible for some of the outstanding trends in present automobile construction. .\11 shots for this ijicture were made in the "Eveready" "Prestone" laboratory. This picture was produced by Thomas Chalmers, with Beverly .Jones directing, voice by Van Voorhees. and camera liy Charles Gilson. Frank Follette and Richard Maedler. Comitiy Attractions was produced by the West Coast Sound Studios '(New 'i'ork City). This feature treats "Eveready" "Prestone's" merchandising plan for l!);5i) after the fashion of a motion picture house's sales talk on schedide features. The voice is by Dell Sharbntt. Rip ]'aii Winkle. Jr.. the "Eveready" "Prestone" feature, was also produced by West Coast. In charge of productions was H. NEW YORK STATE TROOPERS QUIZ RIP IN AN AMUS. ing scene from the new Eveready Prestone I'citure Rip Van Winkle. WFST COAST (N.V.) F^P y^ G. Christensen. directed by Martin Henry, with Johnny Graham as assistant director. The scenario is by Paul Gangelin. of J. M. Mathes. Inc.. voice by Jean Paul King, and music by Jack Silkret. A cast of twenty is headed by James Kirkwood, ace star of the silent movies, later a director, who recently completed a two-year run as Jeeter Lester in Toliaceo Road. Mr. Kirkwood plays Rip Van Winkle, and the role of Rip Van Winkle, Jr. is taken liy Wilfreil Lytell, brother of Bert Lvtell. STORE DISTRIBUTION OF FAMILY CIRCLE MAGA zine is sliowii in the publication's new film What /.« This Power Over Women. Within ttie ■■family Circle" ♦ Latest in the rising number of magazine promotional subjects is a straightforward film presentation of its readership, based on surveys, by Family Circle ^lagazine. Produced by Wilding. What Is This Power Over Women, presents reader studies by L. ]M. Clark. Inc.; Facts. Consolidated, and RossFederal. * * * ♦ Kolynos. through the Chicago Film Laboratory, have just produced Styles In Smiles for distribution here and abroad. * * * ♦ Recent rele.^ses: Everybody's Business for the Tea Bureau by Wilding; Miracles oj Modernization for Federal Housing by Pathe Commercial; Reflecting our Confidence ;n the Fiiture of America for Anheuser-Busch. Inc.. by the Jam Handy Organization; Modeled for Distinction for Chevrolet by the Jam Handy Organization (theatrical) . For Scientific Presentation ♦ One of the most unusual technical presentations yet created in motion pictures has been completed by Audio Productions, Inc.. for Ciba Pharmaceutical Products. Inc., to describe the new drug "Coramine" for the medical profession. The Picture, in four reels, is completely documentary in the evidence of reactions and characteristics of "Coramine" in the practice of medicine. The film has been in production through the past four months. Contracts were signed last Spring with A. D. Brewer advertising manager of Ciba Products by \. J. Wilson, Vice-President of Audio, in charge of commercial film activities. The Audio staff, long established in the production of technical films collaborated with Dr. E. Oppenheimer. of the Ciba organization, in preparation of the script and presentation of the special material on the screen. Herman Roessle directed production. The film has been planned for circulation to the medical profession and interested audiences. ♦ Theatre screens will soon carry the "minute-movie" subject ticing filmed above for the Beich Candy Company by Ray Bell, Minneapolis producer, in the Chicago Columbia Broadcasting Studios. The girl is singer Evelyn Lynne. Remington Awaits Fall Season ♦ Soon to get under way is the fall gun selling season. In the meantime, the Remington Arms Company, through Hugh Sharp, Jr., reports that the Company's new film »'4 is expected to improve demonstrations by jobber's salesmen. Of the film, a recent note anent its use says in part: "Our film was ma<le to be used in connection with a general sales promotion jjrogram in an effort to induce jobber's salesmen to demonstrate our products more efficiently to retailers. "So far we have no reliable information as to just how much good it has done because the real gun selling season has not as yet gotten under way for the fall trade period. We are hoping. howe\er, to have many more meetings with jobber groups Ijefore the fall season gets under way and so by the end of November we hope to have a much better idea of the success of our first film venture." The Fisk Tire Program ♦ To H. R. Hurd, advertising manager for The Fisk Tire Company, the \ew Films editor owes a vote of thanks for this very complete statement on the Fisk program. A letter from Mr. Hurd states: "This film is really the third reel of what eventually will be a three reel picture. The first two reels will deal with manufacturing processes, whereas the third reel is the demonstration of what our Safti{Plea.^e turn to ihe next page) New Soundslide Film Trains Oil Dealers ♦ Soon to be available for a fraction of its production cost, is a new 22 min. syndicated soundslide film Yours for the Taking, based on the popular "Balanced Selling" theme for service station dealers. Burton Holmes Films. Chicago. Number Eight