Business screen magazine (1938)

ALL PHOTOS FROM THE DOROTHY STONE LIBRARY (Continued from, previous page) Flight tire will do — in other words, it shows the result of the factory processes. "The Fisk Safti-Fhght tire was brought out in June 1937. Its tread construction is so radically different from anything the car owner had known up to that time that the problem of explaining it so that the ordinary driver could understand it was not simple. "We could not get it over in the magazines because it has been demonstrated over and over again that the public is not greatly interested in tire advertisements and will not read long technical de.scriptions. To explain the SaftiFlight construction and the reasons for it meant a long story. We then decided to try to do the job with motion pictures and turned the matter over to Wilding Picture Productions. As it would have taken .some time to make the three reels complete, we decided to go ahead with the third reel in order to have the picture available for dealer meetings this Spring. I may say that we had first tried to have a demonstration picture made here in Chicopee Falls by another motion picture outfit, but the experiment was not a success and it was finally decided to have the job done in Hollywootl under the supervision of our factory manager. "Wilding di<l a very excellent job for us and after seeing the film we purchased thirty (Stl) Kimni. projectors and thirty (30) prints, equipping each branch with a machine and a jjriut and keeping one here at the factory. During the last three months the picture has been shown to over 50 groups in and around this immediate area, and as each one of our branches is also keeping it busy before clubs and other organizations, we feel that we have gotten the story over to a very large number of people. "It is likely that we will start production of the other two reels In the very near future." {Plcnxr turn to Page 'M) OUTBOUND PILOTS CHECK MAPS AND WEATHER reports in ;i .setnc from The American Way, new [jrodiictiori I'or .\inericjin Airlines. (Sec Page 'Ml WILDING ISCONSIN'S CONSERVATION FILMS Bij Dorotlii) Ffrga.son, I'hotoj/raphic Section * Looking back into Wisconsin's history, we find that in the year 187'2, a forest fire which started in the vicinity of Peshtigo, swept over one million acres of both virgin timber and farm lands and took toll of 1.500 human lives. This fire was one of the most calamitous ever to occur in .America and perhaps the worst single disaster that has ever occurred in the state of Wisconsin. However, that was not a singular incident — all during the years from that time down to the present — fires, large, medium and small, have taken their toll of human lives, timber, farm lands and towns. Realizing that i»H% of the forest fires are caused by human carelessness, it has been the hope and larnest desire of the Wisconsin Conservation Department to place an appeal where it could most effectively reach the public. Considerable time was spent in the preparation of a three reel silent suliject covering the causes, destruction and appeal for prevention of forest fires. The reel was entitled Firemen oj the Forest and was distributed through the cen tral lilirary at Madison, Wisconsin and through the forest rangers in the field wlu> carry on a very effective educational program during the winter months. Since its completion in 19,37, the film has been shown to at least "2000 groui)s. and if it is responsible for the i)revention of even one serious forest fire, it has more than proven its value. However, the Conservation Department felt that its film was not being brought to the attention of enough people who comprise the touring public of the country, and it was (lecitled to prepare a one reel sound film suitable for theatrical distribution. The three reel subject was condensed, a sound track added to it, entitled Siren. and it has been placed with Burton Holmes Films for theatre use. Both 16mm. and 3.5mm. prints are obtainable from the distribut(U and the main office of the Conservation Department at Madison, Wisconsin without charge, the only expense being transportation both ways. Over 150 report cards have been received on the reception of the new film in the various theatres. 20 Business Screen