Business screen magazine (1938)

For Men Only . . . HIT THE WIVES ARE WELCOME • Hart Sihatfner & Marx salesmen who carried prints of the Company's new fihn .-1 Personal Iniestment into the dealer field for a recent series of "advance previews"" presented for retail clothing store executives and their employees can tell you quite a story about the results to be obtained from a really workmanlike job of sound motion picture production. A Personal Investment combines a dramatic story of the ambitions and romance of a typical young officer worker with an ""industrial"' sequence (presented through the informed eyes of a retail clerk) of the Hart Schaffner & Marx tailoring shops. According to E. R. Richer, the Company "s advertising manager, the picture is really proving out its title in no uncertain terms and if sales results are any criterion, you can add the words, gilt-edged to the Investment! But suppose we let the "boys" in the field take it from here with a few interesting remarks from their reports: Says A — M — ""the talking movie is really something . . . everyone who has seen it is very enthusiastic ..." P — A — writes: "we had local theatre managers sit through the entire program. The manager in A — who operates four houses made this remark: "'if your dealer could show this to a group of 200 men . . . 50 would buy your clothing . . . it's the most convincing piece of sales promotion I have ever seen." Jack E — bulletins: "'thought you should know that everyone we show the picture to just about ga.sps with amazement at the wonder of our fine plant. It makes me feel proud to show the film and I would like to show it to every person I know just to let them see what a truly great organization I work for."" J — W — (a retailer) writes: 'we had all our employees see the picture ... a natural and I"m sure it will help all of us in the clothing business . . . thanks to you." From all over the selling field, company representatives found the film winning new friends among retailers. Sociable afterhours meetings brought clerks, store executives and salesman into closer cooperation. The realization that a great deal of effort and money had been expended to give him the benefit of truly unusual sales technique seemed to spur the retailer on to real enthusiasm. "You"ve got something there"" is the watchword wherever A Personal Investment hits the screen. Similar comments and increased orders in the field have been received almost daily during the period of advance flealer showings. Salesmen sent in the report form (illustrated on this page) for hundreds of request showings to be held under the auspices of local retailers this fall. The Company is also showing the picture in the theatre of the "Man-His Clothes, His Sports" building at the New York World"s Fair. But the best line in this brief yarn belongs to an ace Hart Schaffner and Marx field salesman who tagged his report to Advertising Manager Richer . . . "Vours for more pictures . . . " giiiiiiHiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiw iiimiiMiiiiMMiiiiiiiiiiiui I Rrrent Honor** Won br I'oninifrriul Filnin | m 1. "jor the best institutiotial motion picture on the subject oj traffic | I safety' ~-as established by the C.I. T. Safety Foundation | I 1938 Award | g "knights of the highway" Produced for the Chevrolet Motor Divi J 1 sion of the General Motors Corp. by The Jam Handy Organization. | m 2. "for the best example of advertising by public utility operating | I companies . . . during 1938. B 1 The Premier Award by the Public Utilities Advertising As g 1 sociation Dept. of the Advertising Federation of America. J I "the story of a house"" Produced for the Public Service Electric 1 I and Gas Company of New Jersey, by Audio Productions. Inc. | lillillllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllM^^^^^^ Number Eight 21