Business screen magazine (1938)

Four Primary Channels oi Distribution for Sponsored Motion Pictures WHEN AN advertiser applies the forcefulness of commercial motion pictures, he usually has in mind the improvement of public relations, the creation of consumer acceptance for his product or services, the education of users in the proper use of the product or the training of dealers, salesmen, or trade groups. In order to assure results, the finished film must be seen by "prospecfs" for the advertiser's products or ideas. The right audiences are reached by predetermined selection from the four primciry channels of sponsored film distribution which are: 1. Club Showings 2. Dealer Training Showings 3. Theatrical Circulation 4. School Circulation Modem Talking Picture Service throughout the nation provides uniformly economical efficient facilities for all four channels of sponsored film distribution. These are described in detail below and on following pages. O Club Showings . . THIS TYPE of distribution is subject to a high degree of control because you select your own circulation, city by city, class by class, or by age or sex, or all of them combined. The showings are made to those Service Qubs, ParentTeacher Associations, Church Auxiliaries, Women's Clubs, Commercial and Fraternal Organizations, High Schools and Colleges, or whatever audiences you have specified. These people represent the leaders in thought and opinion in their respective communities. They are the Joneses that others strive to keep up with. For reaching these audiences Modern provides established booking contacts, projection equipment, screens and operators in each of the 73 principal market areas shown on the map on the next page. THIS TABLE INDICATES THE COVERAGE MODERN CAN SECURE WITH CLUB SHOW DISTRIBUTION Modern is geared to give you the same control and keep you as well informed as if it were a department of your own company. In addition. Modern prepares all exploitation and publicity material including art and copy. From its wide experience Modern knows what approach in exploitation will give your picture the maximum acceptance. Modern provides advance notice to your home office and to your field organization of all showings, and obtains complete signed reports classified by sex and age which are combined into certifications listing all shows and giving complete breakdown of audience figures. Modern gives you this higher quality circulation and more effective showings at lower cost. On a Modern club showing you are well represented by trained men who arrive on time, are courteous in the distribution of any tie-up literature or samples and experienced in proper assembly and operation of the up-to-date 16mm. projection equipment and 6 x 8 ft. or larger screen, which Modern uses. Good showmen make your film a real experience to your audiences. The proper film length for club shows averages 45 minutes on the screen (for shorter messages Modern sells ten, twenty, or thirty minutes with noncompetitive sponsors). Direct advertising is permissible. NON-THEATRICAL CIRCULATION IN THE 732 cities and towns of over 5,000 in which it operates club showings. Modem has listed 46,230 available audiences with national affiliations. These are summarized by types in the following table: General Women's Gronps Parent-Teacher Associations . 5,655 Federated Clubs 2,842 Order of Eastern Star 1,867 Rebekah Lodges ■■ 992 Total Women's Groups 11,356 Choiches (Women's Groups and Men's Groups,) Catholic 4,193 Episcopal 1,871 Lutheran 2,561 Methodist 2,257 Presbyterian 1,760 Synagogues 1,398 Total Number oi Churches 14,040 General Men's Gronps Masons 2,738 Elks 367 Knights of Columbus 549 American Legion .1,002 Total Men's Groups 4,656 Service and Commercial Gronps Rotary 385 Lions 284 Kiwanis 439 Chambers of Commerce. Boards of Trade, etc 1,030 Total Number of Service & Commercial Groups 2,138 Total Number of Outlets 32,190 ADULT WOMEN'S AUDIENCES. . . .25,396 ADULT MEN'S AUDIENCES 20,834 TOTAL POSSIBLE AUDIENCES 46,230 • The above figures are summarized liom Modem's copynghied survey, copies ot which are avaiiabte (o inleresfed sponsors upon request.