Business screen magazine (1938)

HOW BUSINESS USES PRESTO RECORDING: • Now ever>' salesinanager can own one i>( the world V finest recording inslrunieiits . . . bring real life inlo the routine of e\ervday sales proeediire. • Liven up your "pep" talks by substituting a I'resto recording for dull correspondence. Give customers your ideas by direct transcription! Bring radio programs into the dealer . . . • As business field representatives of the famous Presto Recording Equipment. \orman Willets now offer a Presto Recorder for as lillle as $169.50! • Full cooperation given in building sales uses including all operating instruction. Write, wire or phone for free demonstralioii rec«>rH made on the particular model ill which :tou are interested. Exilnsive Phttitjgraphic Distributors of Presto Recording, Equipment NORMAN-WILLETS CO. 316 W. Washington Blvd. Chicago, III. 1. TRAIN SALESMEN 2. IMPROVE SPEECH BY RECORDING TALK 3. DEALER MESSAGES 4. "LETTERS" TO SALESMEN IN FIELD 5. TRANSCRIPTS OF CONFERENCES 6. PROTECTION OF IDEAS 7. RECORDING TELEPHONE MESSAGES 8. REPLAYING RADIO PROGRAMS IN FIELD 9. PRESENTING SALES AND ADVERTISING PROGRAMS 10. INDUSTRIAL AND SCIENTIFIC RESEARCH Equip Your Field Men with ^oWeifief, Cameras for Better Stills ROLLEI cameras are ideal lor making pictures indoors or outdoors — and for action shots of all kinds, in rapid sequence, if desired. It's easy to convert them into brilliantly sharp slides for projection, or to enlarge them for use in sales portfolios. With a Rollei, you see each picture liefore you make it. And you get twelve in the popular, practical 2''4 x 2'''<" size on a roll of 120 or B2 film. There are now five (iidcrenl models in the famous Rollei line, as follows: RoUeicord la, with Zeiss Triotar f/4.5 lens in (jimpur shinier I speeds up lo 1/300) . . .$57.50 RoUeicord II, wilh Zeiss Triotar f/3.5 lens in (Ji.mpiir shinier ( with speeds up to 1 /300) $77.50 4x4 cm. Rollriflex, with Zeiss Tessar f/2.8 lens in Ompur Rapid shutter, with rase $125.00 New Standard 6x6 cm. Rolleiflex, with Zeiss Tessar f/.'i.r> lens and f/3.1 fimlrr lens, Compur liapid sliiillcr, wilh case $128.50 New Automatic Rolleiflex. wilh Zeiss Tessar f/3.5 lens ami ultra fasl If/2.8) finder lens, Compur Rapid delayed-action shutter, aulcunalic film thread, etc., compiele with case $152.50 // your dealer rrmnnl snpiity lull iiijnrmtiliim and litcrulure on gen nine Rnllrillex ami Ittilleiinnl iiiiiieras. write : Depl. 328 BURLEIGH BROOKS, INC. 127 WEST 42ND STREET, NEW YORK CITY Sales Showmanship • A new ilimensioii has entered into the everyday hfe of the salcsmanager. Affecting hi.s contacts with salesmen ill the field, it offers dramatic possiliilities now being rapidly realized by a iiiiiiiber of organizations. By the simple device of recording liiime-office messages, "pep" talks and other helpful sales material, the sales executive may bring the magic of his own voice to the men outside, may thus exert far more influence in pushing certain ideas than less effectual means of lettcrwriting, etc. In the office, too, the ])(irtable recorder is being used for picking up important group discussions, making records of long-distance phone calls where small details and (Conthuieil in the tii'.rf roliiiini) VAPORATING FILMS The Peerless Vaporate Film Treatment, used by United Artists, '20th CenturyFox, and other major Hollywooil producers, is now available to movie makers throughout the country, through Bell & Howell dealers. Complete equii)nunt for treating film by this life-prolonging process has been installed in Bell & Howell's Chicago factory. For this treatment meets the three basic requirements involved in prolonging the useful life of film. Motion picture film is a strange commodity in that when it is ready to project it is expected to exhibit properties directl.v opposite to those it must have before the picture is made. Until its task of recording the image is completed, the film must, for chemical reasons, have a low melting point, it must be .soft, and it must be porous. After it has been returned from the manufacturer's reversal processing laboratory (or, in the case of negative film, after it has been printed), the Ijroperties desirable for a long and useful hfe are a high melting point, toughness, and imperviousness, The Vaporate Film Treatment imparts those very qualities to the finished film. The film is made tougher, yet retains its pliability. It is made impervious, yet it is lubricated externally. Its melting point is many degrees higher. It is difficult to scratch, will not absorb oil or excess water, will not retain finger marks, and will not dry out and become brittle. Of course the \'aporate process does not remove dirt and oil from the film. It is earnestly recommended that all film which has collected dust and finger marks be cleaned before it is Vaporated. To accomplish this cleaning efliciently and economically, special cleaning and polishing equipment has been added to the Bell & Howell film laboratory. The highly efficient Cinex machine, hitherto used only in Hollywood for the polishing of valuable negatives, has been adapted by B&II engineers to clean and jiolish Kimm. and 8mm. film prints. This cleaning and polishing service is axailable through Filmo dealers at the nominal rates which are ((iKited in the aecoiiipaiiyiiig price list. THE PRESTO Model M Dual Turntable Recorder Has Two 12" Turnlahles, .Sells at $550.00 specifications might otherwise have been missed, and fiU' general training of clerks and workers in improved voice technique. The i)resent-day recorder such as is offered by R.C.A. Victor, Presto, Radiotone and other dependable manufacturers, is a complete unit requiring no extra processing or treatment of the reeiird. With the addition of inexpensive "|)liiy-baek" reproducers (portable phonographs adjusted for varying record speeds), the salesman, dealer or anyone else can play the records in the fiekl. A great many organizatioiis iKiw l)ring transcriptions of radio programs into the field where salesmen can replay them for dealers. Costs, including microphones, reproducers and a su])i)ly of uncut records, begin at about two hundred dollars for the complete outfit. VOICE REPRODUCER MANUFACTURERS: Hell & Hotcell Co., 1801 Larch mont Ave., Chicago, Illinois, .tnipro Corporation, 2839 A'. ff'estern .4ve., Chicago, 111. Del'ry Corporation, 1111 Armi tage Ave., Chicago, Illinois. RCA Victor Mjg. Co., Camden, \eiv Jersey & Prin. Cities and all sound slide et/uiptnent manujacturers i pages l.\ & .\') THE PRESTO MODEL 1 RE cordin^ Phuniifiraph Retails al .5169..50 BRI TE LITE -TRU VIS ION Deluxe Model Box-type model, instantly sets up anywhere, on a desk, chair, countei. Easily carried Irom placeto-place. Ideal for sales meetings, demonstrations, empioyee gatherings, etc. New wide angle crystal beaded screen surface shows bright, clear glarefree pictures. Contained in solid wood case, cov ered with line quality ^^^-j^^Je in sizes irom 22x30 leatherette. Case is nickel inches (o 54x72 inches. Write trimmed, and has a leath jor catalog describing the er handle. full Britelite-Truvision line. MOTION PICTURE SCREEN & ACCESSORIES CO., INC. 351 West 52nd Street New York City COMING ATTRACTIONS In the next nitniber itf BUSINESS SCREEN: "^ Screen .ill vert isi n g : Resuming the Series with Three Interviews •^ llinv a Bankers' .tssoeialion ft ttn Stale' wide Coodwitl R ith a Filntl • Trade Follows the Film, in Article In W . idol pile Ritherts To he Published in Early September Reserve \ our i.opies i\ow! XVI