Business screen magazine (1939-1940)

Sound-slide Film in promoting the sale of new and old homes, subdivi 40. "^CREATING PUBLIC OPINION— Sound-slide Films are being used more and more for the creation of favorable public opinion. Various Associations and Organizations already have numerous successful films in the field. If your industry, favorite organization or other interests need a medium to assist you in creating favorable public opinion — try Sound-slide Films. 41. PRODUCTS TOO LARGE TO SHOW OR DEMONSTRATE — Here, again is a use for Soundslide Films that is just coming into its own right. Visual or selling with pictures has been used in this field for years. Now with Sound added to the pictures and the entire presentation presented in an orderly form and in the one best way users have found that the result is increased sales. If you have such a product don't overlook Sound-slide Films in your merchandising program. 42. IN SOCIAL SERVICE WORK — In this type of w':>rk the Imman factor is the most important one. To carry on social service work the need must be continually sold to the public in order to obtain assistance both in time and money. Soundslide Films showing the work, its need and the organization behind it are today helping many such organizations to survive and carry on their good work. Another use in this field is in the basic training of the social worker. A series of films on basic training could be used for years both by the organization sponsoring the films and similar organizations throughout the country. A third use for films in this field is to equip the social worker with suitable programs to assist them in selling or gaining the confidence of the recipient of the social work on its value and what it can do for them. Films on proper care of the baby, proper budgets. health, proper food, etc., will gain respect and cooperation for the social worker. 43. IN THE CHURCH— There is a real need for Sound-slide Films in the religious field. There are five classes of Sound-slide Films that can be used in this field: 1. Primary — teaching the children. 2. Intermediate — for use on the teen-age group. 3. Adult — for adult classes. 4. Midweek Activities — this includes films on athletics, domestic science, current events, public safety, manufacturers nonadvertising films, public opinion, travel, and miscellaneous entertainment, educational and training films. 5. Training — Sunday school teachers and other activity leaders, etc. This field will provide a real opportunity for manufacturers, organizations and others — a real opportunity for distributing worthwhile non-advertising films. 44. PROMOTING BETTER BUYMANSHIP FOR CONSUMERS— Some very worthwhile films have been produced in this field. It includes a wide range of subjects and a broad opportunity to create goodwill for your company and products. How to buy meats, groceries, fruits, vegetables, fabrics, furniture, linens, toys, lamps, electrical equipment, clothing, etc. Women's Clubs, Parent-Teachers, Schools, Colleges and practically every type of women's organizations as well as men's groups welcome this type of Soundslide Film. 45. CREATING STYLE TRENDS — Sound-slide Films augmenting publicity and advertising in magazines, newspapers, on the radio, booklets, etc., are playing an important part in creating style trends. Fashions in clothing, cosmetics, fabrics, eating, interior decorating, etc., are being shown in both black and white and color. Distribution of films is comparatively easy for this type of program. Department stores represent the primary outlet. Most stores have regular afternoon programs in their theaters and will include good films of this type as part r.f their regular programs. 46. PROPER CARE OF YOUR PRODUCT BY THE BUYER— The bulk of the complaints, dissatisfaction, and returned goods are reported by retailers as resulting from improper care or use of products. Improper laundering, failure to properly lubricate, keep clean, store under right conditions, rough handling of fragile instruments, etc., are the main causes of these complaints. Sound-slide Films can be used in two ways to help you with this problem. First — teach the sales clerk to tell the customer how to take care of the product, at the time the sale is made. (For instance, a fiim is available for training the clerks upon the proper laundering of woolens. In department stores where this film is used regularly returned woolens, due to shrinkage and improper handling have decreased considerably). Second — films that are shown directly to the user either at the time of purchase or in group showings. 47. AGRICULTURAL TRAINING — There is a growing demand for Sound-slide Films among county agents, rural schools, 4H Clubs, Future Farmers of America, Granges, etc., for educational and training films on argicultural subjects. These films include sucii subjects as management, soil conservation, crop rotation, cattle and poultry raising and care, care and proper use of farm equipment, home management, buymansHp, food preparation, child care, health, and a hundred or more other subjects for both men and women. If your product is used to any extent in the agricultural field do not fail to include Sound-slide Films in your budget. 48. PUBLIC HEALTH— In this field Sound-slide Films are doing a yeoman's service. However, the library of films available at this time is comparatively small. The opportunity for manufacturers in this field is unlimited. Films are really and truly needed and will be used extensively throughout the L^nited States by Public Health Departments, Social Agencies, and Medical and Nurses* Training Schools. They will use these films in public schools, parent-teacher groups. Service Clubs, Neighborhood meetings, etc. A real opportunity for free distribution films which contain a minimum of advertising. (To be continued) Note: If you have solved a problem with Sound-slide Films in your organization, please send us complete details so that we may include it in succeeding articles. SLIDE FILM PROJECTOR ITS LIGHTER and MORE COMPACT SVE Projectors for silent projection of slidefilms or for use in sound slidefilm units make a big hit with salesmen. These projectors are light and easy to carry, take up very little room in the salesman's car or the prospect's office. They can be put into operation with a minimum delay. The salesman merely opens the case, lifts out the unit and plugs into a light circuit. And It Gives BRIGHTER PICTURES The more efficient optical system of SVE Slidefilm Projectors presents every slidefilm at its brightest and best. The SVE line includes styles for every need from 50 watt units for contact salesmen to 300 watt projectors for the largest audience. Fully described in interesting booklet "How To Show It." Write for your copy and the name of your nearest producer-dealer now! sociEiy fOR VISUAL €DUCflTion. inc. lOO CAST OHIO STfiCCT CHICAGO ' ILLinOIS Number Four 1940 [31]