Business screen magazine (1939-1940)

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^^^v^^f f(^U/^^^ fO&d^ ,^ With new RCA16inm. Sound Film Projector! MORE BRILLIANT PICTURES! FINER SOUND! UNMATCHED SIMPLICITY! Built by the same men ivho make RCA Photohhoiie equipment used by Holly u'ood studios and in thousands of topflight theatres, this Projector offers you exclusive features that put it YEARS AHEAD.' In all, it's better i6 waysyet is priced with the lowest! SURE — the use of films is a splendid way to increase sales. But you'll do an even better job if your sales story sings! And that's where the new RCA 16 mm. Sound Film Projector comes in. It gives films tijat vital spark, fills them with the life and color that rivet attention to your message! Films literally float through this new Projector. No tugs or jerks mar performance. It makes sales stories sing by lending new brilliance to every picture, new fidelity to every sound. An oversize reflector, condenser, and objective lens pep up the picture, provide 10 to 20'; greater screen illumination. Film takeup equalizer plus exxellent electrodynamic speaker stimulate the sound — it is as clear at low volume as at high! The unmatched experience of RCA Photophone engineers is reflected in the design and operating ease of this new Projector. No other unit is as simple. Threading is easy because threading line is cast on projection block. All size films are swiftly rewound by motor. Cleaning and adjusting may be done by anyone. Besides putting sing in your sales story, the RCA 16 mm. Sound Film Projector "goes places" easily. May be carried like a suitcase. And you can use it with microphone or 'Victrola Attachment. In short, it's better 16 ways — and is amazingly low in price! For full details, mail coupon. 1. Better sound reproduaion. 2. Better, more brilliant projection. 3. Better, simpler threading. 4. Better and more efficient cooling. 5. Better reel take-up and rewind. 6. Better equalization. 7. Better operating ease. 8. Better input performance. 9. Better convenience. 10. Better framing. 11. Better tone. 12. Better accessibility. 13. Better versatility. 14. Better lubrication. 15. Better lamp service. 16. Better portability. Trademark "Victrola-' Reg. U. S. Pat. Off. by RCA Mfg. Co.. Inc. For finer sound system performance— Use RCA Tubes EducalioDal Depl. (BS.4) RCA Manufacturing Co.. Inc. Camden. New Jersey. Please send mecompleie information concerning the new RCA 16 mm Sound Film Protector. i' Same Cotnpany-. At/i/ress... City ^ Number Five 1940 [25]