Business screen magazine (1939-1940)

SlIDEFILMS PERSONALITIES FILM FORUM AND ^PROJECTORS Show Slidefilms Best Slidefilms, accompanied by sound or shown silently, have dramatic attention-compelling value that straight personal oral selling can never achieve. For efficient projection of Slidefilms leading users rely on S. V. E. equipment. Made by the originators of the standard Slidefilm Stereopticon, S. V. E. Projectors provide maximum even illumination of the entire screen area, assuring clear, sharply focused pictures. They embody many superior features for the protection of the film including heat ray filters to minimize heat at the aperture. They have been widely used by critical industrial buyers for more than 15 years. There are S. V. E. Projectors in styles for every requirement from 50watt units for contact salesmen up to 100, 200 and 300-watt machines for showings to large audiences. Write for interesting folder "How to Show It for More Effective Presentations" and name of nearest producer-dealer. Address Dept. 5B. S. V. e. Projector Model 9 100 watts. For contact salesmen and showings to small groups. SVE PROJECTOR MODEL G 300 Watts for Large Audiences This powerful Projector for single frame slidefilms provides not only brilliant iltumination for presentations in halls, auditoriums and large class rooms, but also utmost convenience. It has as standard equipment the patented S. V E. Rewind Take-Up which rewinds the film in the proper sequence as it is being shown. socieiy fOR visual €DUCflTion. inc. ICO €flST OHIO ST«€€T CHICflCO ■ ILLinOIS ♦ The General Kroatlcasting System, with studios in the Buhl Building, Detroit, announces the acquisition of the Tri-State Motion Picture Company of Cleveland, Ohio, who for more than seven years have been producers of industrial and commercial films. Donald C. Jones, President of the General Broadcasting System, assumes the office of president and general manager of the new company. In Cleveland, the company will hereafter operate under the name General Broadcasting and Motion Pictures Incorporated. Associated Adds to Staff ♦ Genaro A. Florez, president of Associated Sales Company. Inc.. Detroit, visual training specialists and producers, announces two additions to his staff: L. S. Bennetts, who for the past _ eleven years has been connected with the advertising and sales departments of the Michigan Bell Telephone Company at Detroit, has joined Associated Sales Company as account executive and writer. Donald E. McGuiness. for the past five years with the advertising department of the Tractor Division of Allis-Chalmers in Milwaukee, has joined the editorial department of Associated Sales as a writer. ISew Electronics Lab ♦ A step of far reaching significance was recently taken by the Bell & Howell Company in the establishment of an Electronics Division of the Company's Engineering Laboratory. With Louis A. McNabb as Director, the new division will lie devoted exclusively to design and engineering problems associated with sound phenomena, and will have complete jurisdiction over all B&H research, development, and manufacturing in the field of sound equipment and television. The Electronics Division will also authorize standards for construction and inspection of electronic equipment, and will provide the inspection instruments necessary for the maintenance of these rigid standards. Wallace A. Moen Moves Up ♦ Assuming his new duties with a wealth of first-hand experience in the visual education field. \^'allace A. Moen has been appointed Assistant Manager of the B&H Educational Division. After two years of administrative work and direct connection with visual aids in education, Mr. Moen joined the staff of the Bell & Howell Company. Kdiliir, Business Scm'ii : ♦ I have read with much interest the fourth issue of Business Screen. I say "with interest" because for many months I have been showing motion pictures of the non-theatrical type to meeting groups of our store members. Occasionally a manufacturer will bring his sound machine and run off his picture. But for the majority of the meetings we show films ourselves and I must say that this phase of the meeting has become '"the spice of the program!" While we have no funds at present available for the purchase of a sound projector, we do own the very fine Filmomaster. Our films we secure from the fair list of sources which I have built up and il is with this in mind that I am writing. I wonder whether you could supply us with another list of manufacturers who have silent as well as sound films available for our use? For aside from the fact that these industrial pictures are of much interest to the men and women of our audiences, I am sure that many manufacturers seek just this type group to whom to show their films. ORIOLE GROCERY SERVICE, INC. Aaron Levin if ants Retailing Films Editor, Bu^siness Screen : * \^'e are interested in determining whether or not you know of a noncommercial film, approximately .''i.SOfl feet long, to be used in a merchandising program. By noncommercial we mean something that shows ways of improving the grocer's merchandising methods, stories in connection with promotional interests, etc. This film is to be used in a Kimm Sound Projector. If you have such a film, or know of one, we should appreciate hearing from you at your earliest con\enience. DUNCAN COEFEE COMPANY Clay W. Stephenson, ]r. Scene from "Tuliplime at the New York IVorUi's Fair," tiezt' all-color film of the nationally famous Holland Bulb Industry. [26] Business Screen