Business screen magazine (1939-1940)

"FROM GROVE TO MARKET" .1 f ii'w-c<'<>f. simiiil nuttitm iiivlnrv for the Fluridu t'ilrus Cinninissitm THIS film was designed to acquaint dealers with the reasons why Florida citrus fruits come to you juice-laden, tree-fresh, and appetizingly attractive. No matter what your product, your sales problem or your market, Loucks & Norling always provide the imaginative direction, tomorrow's photographic technique and a fresh script viewpoint. See the new Chrysler 3-dimensional film in technicolor at the World's Fair. The first time on any screen. LOVCKS & NORLING STUDIOS 245 West 55th Street Estahlhlir<l in 1925 New York TECHNICAL NEWS {Cvnliiiuril front prtcri/ifit^ pn^i') Spencer Announces Aililitions ♦ Addilions to ils line of moderalely priced projectors for 2" x 2" black-and-white or color films have been announced by the SPENCER LENS COMPANY of Buffalo. N. Y. Known as Model MK Delineascopes the group now includes a 100-watt. a 200-watt and a 300watt instrument. These ratings, however, do not reveal the actual brilliance of projection of which the instruments arc cajiable. due to exceptional optical efficiency, according to the company's statements. Spencer engineers designed all three models with special provision for protecting the film from damage by heat. In the 100-watt model. the ventilation system is adequate. In the 200-watt model a heat absorbing glass is included, while in the 300-watt instrument a fan cooling altachmeni is used in addition to assure adequate coding. "Behind tht' Camcra'\ a full-color motion l^iclurc of the f>lwlO(n-af>hcr*s art in bitsincss has recently been released. Ted II. Doescher of t h c Chicago Wilding studios 1^ af^pointed /Speedzi'ay post. ♦ The appointment of Ted H. Doescher. of the local Chicago staff of Wilding Picture Productions. Inc.. to the |)ost of Chief Steward of the Indianapolis ,SO0-mile race was announced this month by the Contest Board of the American Automobile .Association. Mr. Doescher is well-known throughout the automotive and advertising field. New Black-top Lamps ♦ No more need the customary metal lamp-cap be used atop the lamps supplied by the Bell & Howell Company for Filmo Projectors. Instead, these new B&H projection lamps are coated with opaque black at the top of the glass. This black top is said to reduce greatly the light filtering through the top of the lamphouse. and of course it eliminates the necessity of shifting the metal cap from a burned out lamp to a newone. The black-top lamp will retain the well-known alignment locating ring, which has been a feature of B&H projection lamps for so many years. This ring, which is fitted by a recently perfected precision brazing machine to each individual lamp, is said to absolutely assure correct positioning of the filament. Souttiwvit Hotels Inc. Mrs. H. Grady Manning, Ctiairmon R, E. McEactiin, Gen'l. Mgr. Sliiftio Vrofluves '^Behind the Camera" ♦ Behind the Cunicra. produced by Raphel G. Wolff to promote both Hollywood as a commercial center ami his own studio is of interest to film users. It is shot direct on 16nim kodachrome stock. The picture carries through the studios, laboratories, and centers of interest in Hollywood for users of commercial pictures and finally through the studio of Raphel G. Wolff. showing its complete facilities for tlie production of "stills" of tile besi qualil\. The film shows ihitechnician at his work. THIS AIJVEHTISEMENT is placed lo attract a top notch motion picture scenarist to a leading (-oinnicrcial producer whose business now calls (or i'urlher expansion. The man who sijsns with us must have a llioroush knowledge oi" motion picture techni(iue. a drama lie sense and an underslandinia; of the sales and educational pntblenis faced h\ those who nianufaclure and sell merchandise. The man who si^ns with us will work with a group of men who have written pictures for the most discriminaling; list of clients in America. He'll find work of wide variety and interest. He'll enJ4»v jl if he is the right sort of man. He will have a vear 'round ji>b with earnings right in line with his ability to create llnbest types of commercial sound motion pictures. \ our reply will he treated in sirict (Minfidence. Gilt' full partivulars lit: l5o\ 22, Business Srreeii iMnjiii/iiu* 2(^ \orth Wackcr l>ri%c -: Chicago. III. [30] Business Screen