Business screen magazine (1939-1940)

THE NEW FILMS iConlinucil Irnin l^iiiie 10 i "Tin Mirach .-/ Milk" ,s fla\ini/ in theatres throughout New York State to enthusiastic audiences. A Paramount Production. ♦ \^ ITH THE current volume of motion picture and slidefilm production apparently reachino; a new all-time record, new titles are being screened in Business Screen's prevue theatre almost continuously. The Face in the Mirror (Jam Handy). Refreshment Through the Years (Coca-Cola). U. S. Tire Dealers Corporation's four-unit show . .American Bembergs Aristocrats of Fashion, Ethyl Gasoline Corp.'s Pennyuise are among the "current and choice" productions. ♦ The success achieved by the Paramount-produced short The Miracle of Milk for the New York State Bureau of .Milk Publicity. Department of -iVgriculture and Markets, which has been shown in almost all of the theatres in New York State by this lime, is a typical example of high standards of production now being achieved. J. M.Mathes Agency supervised production. Ethyl's ISew Motion Picture: ♦ A romantic comedy. Pennyuise. is Ethyls latest promotional venture for dealer and consumer sho\\ings nationally. A top-ranking Hollywood cast of players which 1 B l^^^il^fc^^^ ^^j w , ,V \/Wi k>R^ includes such stage and screen notables as Donald Cook. Judith Ford. Forrest Orr and Roy Roberts is featured. Aristocrat of Fashion Shorts: ♦ American Bemberg's Technicolor production I by Roland Reed I is titled .irislocrals of Fashion, and the splendid color photography of \^illiam Steiner plus the beautiful Powers" models stamps this as one of the finest theatrical shorts ever produced. National distribution by .^1 Bondy to first-run theatres will undoubtedly be most successful because of the very non-commercial handling of this film subject. Outslandinfi i\ on-Commercial Subjects: ♦ Not in the realm of commercial films but worthy of considerable interest is thenew Look-.Ampix production Lights Out in Europe, released under the co-sponsorship of Look Magazine and .\merican Pictures. Inc. Produced and directed by Herbert Kline, the graphic realism of this subject makes it extremely worthwhile to film technicians as uell as the general public. AUDITOR lUM OUTDOORS Sales Managers hail VICTOR'S amazing multiple-use ^eaiu^ieA. In the home, at the conference table, at sales meetings, at conventions, this one remarkable sound proiector provides the perfect medium for putting across your sales story to "3 or 3000". Designed for sales and Industrial work, the Series 40 Victor Animatophone offers a flexibility and economy never before attained — projects either silent or sound film. Among its advanced features are: unmatched quality of sound, easy portability and VICTOR'S famous film protection. Priced as low as $275.00. Matched attachments include Public Address System. Phono Record Turntable, Additional Speakers, Recording Units and Central Radio. ONLY VICTOR PROVIDES THESE EASY CARRYING CONVENIENCES ''PFNNYWTQF'' '^ ^'''^'' ^"-^^'""^ Corporations nc.c l Li Vi Vi 1 11 i u L sound motion picture starring Donald Cook. Judith Ford and Forrest Orr in a sparkling, romantic comedy for i/vncral showintj nationally to consumer audiences as well as the entire dealer field. Aii in One Cose (2 In 1) — Projector with Sound Equipmant and Integral Speaker— practical for all general use. All in Two Coses (3 In 2) — Sound Projector and TWO 12-inch speakers for large groups — the most any salesmen with VICTOR Equipment need carry when additional speak f"" "-^ ers are required. In any other make of equlpmant you are annoyed and inconvenienced with carrying 3 cases. WRITE TODAY for the ne^e VICTOR Catalan and fatfgt tested businefs applications. VICTOR ANIMATOGRAPH CORPORATION DAVENPORT, IOWA, U.S.A. DistriUulors Throughout the World'. Number Five 19-10 [31]