Business screen magazine (1939-1940)

SCRIPT to SCREEN! • "The Finnish track stars Paavo Nurmi and Taisto Maki are featured in a short subject filmed in New York." Motion Picture Herald •".... prints of the film are now ready for Release to the motion picture theatres of the nation . . . ." New York Times • ".... booked and played in selected first run theatres in every state in the ^""""■y-" Variety '. . . . prints are circulating and reguests are still coming in." BoxoiGce • "An all time high in speedy distribution and national theatre coverage." The Film Daily -k IN TEN DAYS OVER 10,000.000 PEOPLE ACCLAIMED THE MEMORABLE FILM "FINLAND FIGHTS" Produced and Distributed by EMERSCN rocrE STUDIC 245 We»t 55fh St. NEW YORK CITY Telephone: Circle «.3«tt SLIDEFILM PRODUCERS r OUAIITY PRODUCTIONS BLACK & WHITE & IN COLOR Division of dfc)(nmJ S A R R A, I n c WHIIehall 7696 ♦ 16 East Onlario Street ♦ Chicago I For "DRAMATIZED SELLING" | I in sound slidefilms or in live | j talent plays, written and pro | I duced to fit your needs . . . | I wire, phone or write. | I PAUL HARRIS PRODUCTIONS | = 440 So. Dearborn Street Harrison 3983 = % Chicago, Illinois = iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^^ S^ p? "FIND OUT ABOUT CARTOONS \ %W^Bi v«v^^ FOR OUR NEXT SLIDEFILM!" w » rilf U\t F. O. ALEXANDER 108? Dre>el BIdq. Philadelphia. Pa. [.'52] DISTRIBUTION WIDENS (Cunlinucd jroin Canu-ra t.yi' I'age Six) producer may often be found to be most unwilling to permit the client to decide his ability on a proven record of past success, and on the ability of his creative staff to really deliver the goods when the client pledges his failh by tendering the production order. \^'lioever heard of asking four or five contractors to each build foundations so a choice could be made between them? Stale of the Industry ♦ In answering the many requests of film sponsors and other friends interested in the progress of this medium for a general statement on the "state of the industry" we modestly advance these conclusions on the two principal phases of the business, namely, production and distribution. [1] Production advancement has not only moved apace with the latest developments in motion picture and recording technique being offered the entertainment public by Hollywood. it has done wonders in stimulating new developments of its own in photographic methods, laboratory detail, color processes (particularly in reduction printing) and in the improvement of optical work. Specialists, the equal of any in Hollywood, are applying their talents almost exclusively to commercial films. Progress in the commercial field is. of course, directed toward economy as well as perfection, while Hollywood's responsibility, as displayed in such super productions as Gone Willi the Wind, appears to be solely that of box-office appeal. E.XTE.NSIVE DlSTRIBlTION POSSIBLE [2] Of even greater significance is the rapid spread of distribution facilities. Part of this is a natural result of the ever wider sale of sound projectors throughout the country and the rest may be attributed to the growing recognition on the part of responsible producers of the client's audience problem. The presence of reliable national distribution outlets has also made for greatly increased confidence on the part of the user. Coincidental with the improvement of production technique and the increasing interest of subject matter resulting from better appreciation of the medium's demands on the part of the sponsor is the definite acceptance of good commercial subjects for theatrical showing. Fully Iwo-thirds of the nation's theatres find such films acceptable to their audiences. iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiii WANTED: USED FILM SLIDE PROJECTORS • A non-prtifit yroiip slio>tiii^ lienllli (ilm slides lo churches, schools, seltlenient houses, is in need uf used fihn slide projectors, any niodeU or size can be used if reasonably priced, yisual Editcatinn Lfnguf. HI East 21st StreH. IS. Y. C, nr Philip K. Ctlian, mi 2 S, Central Park 4n., Chicago. III. Telepham> HackufH 9198. OVER 10,000 SCREENS ^ Before High-grade AUDIENCES Are Ready for Your Films t^' OUR EXHIBITORS • Own their own 16mm Sound Projectors e Have their own competent operator • Look to us for their film programs YOU CAN REACH THEM Through Our COMPLETE SERVICE • Selective Booking • Guaranteed Circulation • Special Promotion • Advance Notice and Reports COST from $1.00 to $1.50 per showing ^'^ F'MOTION PICTURE BUREAU''^'? OF THE r. M. C. A. 1 9 SO. LA SALLE ST. 351 TURK ST. CHICAGO SAN FRANCISCO 347 MADISON AVE. NEW YORK WATER softened gelatin is easily damaged ... it may melt . . . it may mildew . . . o^iSiff' VAP.rjRATE makes gelatin insoluble; it can't melt and It can't mildew. eye straining punishment from SCRATCHES, SPOTS and STAINS. Looking at your pictures should be a pleasure for you and your friends. Fraction-of-a-cent Nationwide facilities per-foot-cost. * through you dealer. AVOID till „g,-r yaiiOrtite VAPORATE CO.. INC. 130 W. 46tti St. New York BELL&HOWELL CO. 1801 Larchmont Chicago 716 No. La Brea Hollywood /\n ultra-modern hostelry in the heart oF Chicago HOTEL Business Screen