Business screen magazine (1939-1940)

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No More Damaged Film! MARK UP another bull's-eye for Bell &. Howell engineering! The last possibility for your valuable business films to be torn by the sprocket has been eliminated. Instead of adding annoying gadgets in an attempt to protect film after it has jumped the sprocket due to incorrect threading or because of previously damaged film perforations,Bell&Howell engineers have gone straight to the cause of most film damage and eliminated it once and for all. That is exactly what the new Safe-lock Sprocket does. It prevents film Jrom being incorrectly threaded. It is an exceedingly simple device — easy to use. To thread the film, the operator simply places the film approximately in place, flips the Saje-lock guard, and presto — the film is automatically, perfectly, and safely placed on the sprocket and locked there. It can't jump off and tear itself on sprocket teeth. FILMOSOUNDS ALSO EQUIPPED WITH NEW CONSTANT-TENSION TAKE-UP The new B&H self-compensating constant-tension take-up is another improvement now incorporated in all Filmosound Projectors — another simple but effective device that eliminates take-up troubles at their source. Constant-tension take-up automatically maintains the proper pull regardless of the size of the reel — regardless of the amount of film on it. The entire length of film — long or short — is taken up smoothly and evenly. INCORRECT THREADING OF FILM IS POSITIVELY * Pne^ue^ded BY NEW B & H SAFE-LOCK SPROCKET SEE HOW EASY IT IS . . . ^1 1 1 Place film approximately in place on the new Safe-lock Sp rocket. Flip guani against film, and film Jropi into place and is engaged by sprocket teeth. Release guard. Film is securely locked in place. It cannot jump ojf sprocket — cannot tear itselj. PROJECTORS BETTER Equipment ... for Professional-quality Pictures ... for GREATER SALES! Undisputedly first choice among the nation's most experienced users of motion pictures for advertising and sales promotion, Filmosound Projectors now eliminate the cause of damaged film and embarrassing interruptions, make operation even simpler. For maximum results, it is Filmosound Projectors — now even more than ever before. Precision-built by the makers of Hollywood's professional movie equipment — Bell &: Howell Co., Chicago; New York; Hollywood; London. Est. 1907. MAY WE SEND YOU THIS BOOK WITH OUR COMPLIMENTS? Filmosound "Commercial ' Mail Coupon for ''Showmanship Choice of most firms which use sound movies for advertising and sales promotion. Provides sound output double that of other similarly priced projectors, and is simplified by the omission of features not needed for commercial use. Can be put into operation in less than three minutes. Gives theaterlike ciarit) itf hi)th sound and picture. PRECISION-MADE BY BELL & HOWELL BELL & HOWELL COMPANY 1808 Larchmont Avenue, Chicago. 111. ( ) Send 36-page, illustrated booklet: Showmanship, Today's Formula jor Selling. ( ) Send details on Filmosound ■■Commercial,' Name Title. Company Address C''> 5/^'* BS.No 4 10 1