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Business screen magazine (1939-1940)

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'^^Hf^ What Audience do you want for your industrial film? . . . and what Markets? ^ ^'^'/c/ /•e f7 0 ^ ^ ^ Here are some case histories of MODERN'S distributive selectivity: For one client, distribution only has value when shows are staged before adult women's audiences within a close |)roximitv of one of their outlets. IMODERI\ olitaine<l a better than specified average attendance and staged 2865 shows In specified quantities per month per territory over a period of three years. This cHent just released a new picture — again relying on MIIDERK. Another client sells mainly to men, and restricted his showing to 67 selected areas from coast to coast. IVIODERM controlled activity to specifications and has staged 5522 showings to men's groups only. This program is still in circulation. Still another regular client brings out yearly models and felt that sales could be increased by showing his picture to every dealer's salesmen in the United States in a series of key city meetings, the entire series to start and finish within a two day period. IMIinERN supplied projection service at every point timed with the client's schedule an<l for the seventh year straight scored a successful performance for the client. IFIiat IS your problem y The above are but 3 out of dozens of satisfied clients. Modern Talking Picture Service can help you. Telephone Circle 6-0910 or write to: I 9 MODERN TALKII\G PICTURE SERVICE, IIVC. 9 Rockefeller Plaza, New York, N. Y. [12] Business Screen