Business screen magazine (1939-1940)

Si^^iiKSS::;:;^;:^^*;^:^;: P RE V U E — I I Safety Films Newest of tin: :ioiiiiitsli(le fihii ))rog)ams to he relenseil hii the shows the losses caused industry by avoidable plant accidents. Available National Safety Council, Chicago, is "Invisible Red Ink." This proyram to non-members at reasonable rentals or purchase ... Producers: Sarra, Inc. SAFETY (III Hie SCREEN— denl problems, and our films had to be designed so that they would be equally effective in a steel mill or a shoe factory. Most films are aimed at employee education, and the result has been very gratifying. For example, one large concern reported that after showing a film on infection and first aid for minor wounds, the number of treatments at the first aid rooms more than doubled, with a comparable drop in lost time and compensation. \^ e either sell or rent the films and discs. It has been both surprising and significant to us that sales of these sets have been about seven times more frequent than rentals. Industrial plants have indicated that they are building up libraries of the programs for training new employees and periodic reshowing to the veterans. Since the films are rented or sold, and thus pass out of our direct control, it is difficult to estimate accurately how many times they have been exhibited or how many persons have viewed them. However, it would be a conservative guess to say that 40 million persons have seen one or more of the Council's films. We feel that we have just scratched the surface in exploiting the sound slidefilm. No longer is it limited to sales training. Because it combines effectiveness with low expense, it is just coming into its own as a tremendous influence in public education. Traffic safety education can be carried on in much the same manlier that has been so successful in industrial safety education. The field of safety education in the schools is still wide open. There are innumerable possibilities that haven't even been touched, but I believe it is only a matter of time before the sound slidefilm will be doing the most outstanding educational job in the country. mm mm ii the schools ♦ The field of safety education in the schools demands special consideration. The present numerical superiority of silent visual aids and the growing volume of sound motion picture equipment are important factors in preparing material for this field; the tremendous circulation and basic educational opportunity, especially in vehicle traffic safety, are also noteworthy. From the school's point-of-view the large number of programs already available at low cost or entirely free furnishes further evidence of the value of oAvning visual equipment. The methods of presenting such programs are uniform. An advance prevue showing, prepared questions for review and an advance discussion plan are impor tant elements to assure understanding. A number of films in this field were not included in the listing below because of their primary school eduralional theme. These titles include many subjects such as .45^ Daddy. Automobile Safety, Goofs, Lest We Forget, School Safety Patrols, Spinning Spokes, and Street Safety. Principal classifications are: A. Street and Highway Safety; B. Fire Prevention: C. Forest Fire Prevention: D, First Aid; E. Driver Training: and F. General Safety.* *See: Visual Aids in Safety Education, prepared by Safety Education Projects of the Research Division ; National Ed. Assoc, of the U. S. 1201 Sixteenth St.. N. W., Washington. D. C. Price: 25c. A 1940 CHECKLIST OF SOUND & SILENT MOTION PICTURES & SLIDEFILMS Editor's note: Please use care in referring to sources of films listed when applying for loan. School safety subjects included are only representative of a long list. I. MOTION PICTURE FILMS... FIRE PREVENTION Approved by the Underwriters: 16 and 35 nun. sound — 4 reels. Distributed by: Underwriters Laboratories. 2IJ7 E. Ohio St., Chicago, 111. : 161 Sixth Ave.. New York, N. Y. ; and 500 Sansome St., San Francisco. Cal. Rental: Free. Technical in subject matter, showing testing procedures and routine analysis of all sorts of devices conducted by the Underwrit*?r8 Laboratories. The Bad Master: 16 mm. silent and sound— 1 reel. Distributed by: Various state and local depositories. Deals generally with fire prevention in the home. Covers such things as smoking, flat irons, electrical equipment, etc. The Danger That Never Sleeps: 35 mm. silent — 1 reel. Distributed by : Visual Instruction Service, Iowa State College, Ames. Iowa. Rental : Free. Best suited for child audiences. A story built around the fire hazards of the average home. Picture is rather old, but safety message is still effective. Fire Prevention: 16 mm. silent— 1 reel. Distributed by : Various state and local depositories. Film is in two i)arts — First half deals with fire prevention in building construction and second half is an appeal for fire prevention in the home. Fire Protection: 16 mm. silent — 1 reel. Distributed by : Various state and local depositories. Deals generally with fire fighting and its history. Covers firemen training, fire extinguishers, artificial respiration and school fire drills. Fire Safety: 16 mm. silent— 1 reel. Distributed by: Various state and local depositories. Deals mostly with fire prevention in the home. Covers proper treatment of burns. Fire Weather: 16 and 35 mm. sound — 2 reels. Distributed by : U. S. Dept. of Agriculture. Motion Pictures, Extension Service. Washington. D. C. Rental: free. Shows cooperation between Weather Bureau and Forest Service. Contains location of fire ; use of radio truck. Largely technical ; best for regions in forest areas. Modern Magic in Fire Protection: Distributed by : Roekwood Sprinkler Co.. 48 Harlow St.. Worcester. Mass. Rental: Free. A technical approach to industrial fire prevention. Shows the operation of certain types of sprinkler systems. Considerable advertising for Roekwood products is involved in the picture, but subject matter is worth while and well presented. More Dangerous Than Dynamite: IK mm. sound— 1 reel, 9 minutes. Distributed by: Various state and local depositories. Covers accident and fire preven tion in the home. Safe handling of flaniniabte liquids is demonstrated. Preventing Fires Through Electrical Safety : 16 mm. silent — 2 reels. 3(1 minutes. Distributed by: International Association of Electrical Inspectors, 85 John St., New York. N. Y. Deals with the proper handling and maintenance of electrical eciuipnient in preventing fires. Home and public fire prevention. Sounding the Alarm: 16 and 35 mm. sound — 1 reel. Distributed by : Aetna Life Affiliated Companies, Hartford, Conn. Rental Free. An appeal against the sending of false alarms. A fast-moving story adds to the effectiveness of the film. U. S. Fire Fighters: 85 mm. sound — 2 reels. Distributed by : R. K. O. Radio Pictures. Inc.. local office. "March of Time" film dealing mostly with fire prevention in the home. Describes the work being done by the National Fire Protection Association in bringing about modern fire-fighting systems. Firemen of the Forest: 16 mm. silent — 3 reels. Distributed by : Wisconsin State Conservation Dept. Madison, Wis. Rental: Free. Demonstrates the causes of forest fircH and the methods of prevention being employed in Wisconsin. Forest Fires or Game?: 16 and 35 mm. sound and silent — 1 reel. Distributed by: U. S. Dept. of Agriculture, Motion Pictures, Ex tension Service, Washington, D. C. Rental: Free. An appeal for care in preventing forest fires for the protection of wild life. Demonstrates proper method of extinguishing camp fires, handling matches, etc. Friends of Man: 16 and 35 mm. silent — 4 reels. Distributed by: U. S. Dept. of Agriculture, Motion Picture Extension Service. Washington, D. C. Rental: Free. A forest fire picture, showing the dangers involved in the practice of "burning off." Romantic story runs through the film, making it dramatic and convincing in its safety message. Pine Ways to Profit: 16 and 35 mm. sound — 2 reels, 20 minutes. Distributed by : U. S. Dept. of Agriculture, Motion Pictures Extension Service, Washington, D. C. Rental : Free. An excellent film on the dangers of forest fires and the proper methods of fighting them. The Red Poacher: 16 mm. sound and silent — 25 minutes. Distributed by: Walter O. Gutlohn, Inc., 35 W. 45th St., New York. N. Y. Rental : §3.00 per day for sound version and $2.00 per day for silent film. Demonstrates proper forest fire fighting methods and use of modern equipment in actual fire scenes. Strong in appeal for fire lirevenlion in the forests. FIRST AID Artificial Respiration: 3.5 mm. silent — 1 reel. Distributed by : NATIONAL SAFETY COUNCIL. INC.. 20 N. Wacker Drive, Chicago, 111. Rental; $2.50 jier day. The approved methods of resuscitation are demonstrated clearly and effectively in this film. Excellent for showing before audiences of almost all types or ages. Emergency Treatment of Fractures: 16 mm. silent — I reel. Distributed by: Aetna Life Affiliated Companies, Hartford, Conn. Rental : Free. Film is designed for advanced first aid instruction in Industry. Rather technical throughout. Life Saving: 16 and 35 mm. sound— 2 reels, 20 minutes. Distributed by: U. S. Dept. of Agriculture, Motion Pictures. Extension Service. Washington, D. C. Rental : Free. An excellent film on safety in swimming. Shows various procedures in rescue work and also Schafer Prone-pressure method of artificial respiration. GENERAL Beneficient Reprobate: 16 mm. sound— 4 reels. Distributed by; Motion Picture Bureaus. YMCA. Produced by Woman's Christian Temi>erance Union. Rental: free. Direct analytical study of effects of alcohol with laboratoi-y tests, etc.. detailed. Only indirectly with driving safety. Carbon Monoxide: The Unseen Danger: 16 mm. silent— 1 reel. Pistributed by: U. S. Bureau of Mines, Dept. of Interior. Pittsburgh, Pa., Rental: Free. Shows vividly how this deadly gas may be encountered in garages, workshops and homes and IJ