Business screen magazine (1946)

Factual Fflras Serve Wide Field "Design for Sales" all-color sound slidefilm produced by Sarra, Inc., for Blue Bell, Inc., features this scene. (See col. 2) Firestone Film on Liberia Available Now in Shorter Color-Sound Version ♦ Liberia, Africa's Only Republic is now available in a short 27minute version as well as in its original 55-minute form. Both versions have been cleared for use on television. Sponsored by Firestone Tire AND Rubber Company, the Kodachrome release features intimate glimpses of native life and customs on the vast American-oper ated rubber plantations in the West African republic. The story of a free people, Liberia ... is filled with scenes of the country's natural beauty. The film shows native workmen clearing jungles, planting Hevea tree seeds in the vast seedling nurseries, and tap ping productive trees on the great rubber plantations. Besides native dances, villages and handi craft, the film also shows how natives are trained by Firestone personnel to become nurses, medical assistants, sur\e\ors, wood workers and laboratory technicians. Both versions of the 16mm color film are available free of charge to schools, churches, civic clubs and other organizations. Requests for prints should be addressed to the public relations department of Firestone Tire and Rubber Company, Akron, Ohio. Caterpillar Film Displays Graders ♦ Heller Blading is the most recent film released by the Caterpillar Tractor Company. Produced by the company's own camera crews, the 20-minute color and sound motion pictiue displays ihc manufacture and work capabili ties ot three Caterpillar Diesel Motor Graders, models 12, 112 and 212. Special stress is laid on ihe design and engineering features of ihe graders. Copies of the film have been distributed to Caterpillar dealers throughout the United States and abroad. Sarra Produces Second Color Film in Blue Bell Sales Series ♦ Design fur Sales, a sound slidelilni in full color, has just been produced by Sarra, Inc., for Blue Bill, Inc., one of the largest iiiamilacliuers of work garments in the country. The second in a scries of sales promotion slidefilms, the new production reviews the company's complete line of work clothes and gives a thorough picture of the quality to be foiuid in each garment. Production details were handled through N. VV. .\\er and Sons, Inc. The first slidefilm in this Sarra-produced Blue Bell series was the 20-minute color and sound Music lo Your Ears. Sherman Plan, Inc. to Produce Film on Veterans Convention in Miami ♦ Sherman Plan, Inc., Washington, D. C. film company, will produce a motion picture based on the forth-coming Veterans of Foreign Wars convcniion. scheduled to be held in Miami this August, according to a contract signed by officials of the two organizations. The sound motion picture is to be in full color and national distribution will be handled by the VFW Film Distribution Service. Al Sherman, president of the film production firm, is negotiating with a national advertiser to sponsor the film. Sherman was the recent producer of Inaugural Story, the film of the Truman Inauguration ceremonies which took place earlier this vear. GUIDEDf /i.A/1 ^ISSILES • What ever your target may be.. More Sales..Faster Job Training or Better Public Relations our planned Visual Programs assure accurate results . . . '^s RocKETT Pictures, Inc. CREATORS OF HEALTH & WELFARE FILMS New Health Film by Cutter Labs Shows "Communicable Diseases" ♦ CoiiiiiniiiK fihle Disetrse.s is the latest film prepared Ijy the Cutter Laboratories of Berkeley, Calif. Produced in full color and sound, the 35-minuic motion pic GUIDED ^a*H MISSILES FOR NEARLY A QUARTER OF A CENTURY 6063 Sunset Blvd. • Hollywood, Calif. EXFF.RT Counsel b\ ]. C. (■*':;'' cm/''/ helped Moss film technicians Virginia Setland (left) and Jean Wagner (center) make "Communicable Dtseases'\ ture presents the clinical manifestations, possible complications and various immunizing agents ot twelve diseases. The common diseases covered include measles, rubella, scarlet fever, chickenpox, smallpox, meningitis, typhus, poliomyelitis, infectious mononucleosis, tetanus, pertussis and diphtheria. The entire motion picture was filmed in the isolation wards of California hospitals. Examples of some of the diseases have rarely, if ever before, been recorded on film. Designed especially for the medical profession. Communicable Diseases is available from Cutter for showings to any professional or civic health group. Film Helps New York Fund Drive ♦ The Greater New ^ork Fund's current drive for $8,000,000 is centered around a 10-ininute motion picture, One Out of Three. Produced by RKO Pathe, the film features James Cagney and John D. Rockefeller III. In the film, Cagney surveys the activities of some of the agencies benefited by the Fund. Meanwhile, Rockefeller shoivs how the money collected helps the Fund support its many hospitals, neighborhood houses, boys' clubs, summer camps, homes for the aged and other social agencies—423 in all. which now help nearly 3,000,000 people every year, one out of every three New Yorkers. The film will be shown in the New York area for the duration of the campaign, which ends on June 11. CARE Packages Are Focal Point of Picture, "A Letter of Thanks" ♦ Ihe story ot a Care packagethat is --f Letter of Thanks, 20 36 USINESS SCREEN MAGAZINE