Business screen magazine (1946)

selly;^^/' products iO O in three dimensions . VIEW-MASTER STEREOSCOPE Duroble plastic conslruclion. Simple, ond quick to operote. IS 0' VIEW-MASTER REELS Seven full color stereoscopic photogrophs on Reel. VIEW-MASTER NON-STEREO PROJECTOR Uses interchangeable View-Moster picture Reels for group showings. fi\ Add color and depth to your sales story with dramatic View-Master Stereoscopic, full color Kodachrome pictures. Show customers your product, installations, manufacturing operations and services in the amazing "come to life" realism of View-Master pictures. View-Master three dimension pictures are proven "door openers", "attention holders", "sales clinchers" in man-to-man selling. No dark room or electricity needed. Compact. Lightweight. Easy to carry. Each ViewMaster Reel holds seven different stereoscopic photographs in planned sequence. Inexpensive to produce. Pictures may be projected in full color before group meetings with the View-Master non-stereo Projector. See for yourself. SUUUG PICTURES TJu THIS COUPON ^ FOR COMPLETE 1^4F0R^^AT10^^ HO OBUGAT.ON INVOLV^ SAWYER'S INC., Commercial Sales Dept. Portland 7, Oregon, U.S.A. Without obligation, please furnish me with complete information about ViewMaster three dimension selling pictures for commercial use. rompnny Mnnn» Arldrott r;iy By Pncltlnn CAMERA EYE Product Development Program at DeVry Corporation Shows Results ♦ That a realistic program ol product development pays oil when industry sales trends are down, is being conclusively proved Ijy DcV'ry Corporation, Chicago luaniilacturer of motion picture equipment. .According to a company statement recei\ed this month. DeVry 16min and 35mm sound projector sales currently are the highest in the company's 36year history, whereas in many phases of the photographic industry sales are reported 10 to 15% below those of 1948. Program Began in 1943 C^redit for DeVry's rexersal ol the industry sales trend is given by VV. C. DeVry, company president, to a product development program started in 1943. This program's goal was a 35mm theatre projector that would meet the requirements of an increasing export market and at the same time give the rapidly expanding domestic drive-in theatre business the type of equipiuent best suited for its projection conditions. fn the 16mni held, DeVry also sought to give classioom, field sales representative and the fastgrowing television industry a light, low-priced, single-case unit readily adaptable to both sound and silent film projection, easy to set up and operate as well as affording niaxiniinn protection to valuable films. "SiPF.R 16" Fills A Need For business, industry, travelling road shows, remote export areas, and government agencies, DeVry's development division found need lor a deluxe 16mm projector capable of theatre-C]uality projection and sound. This it furnished in a dual case "super-16" that combines portability with picture brilliance and fidelity of sound. In step with its product development program, De\'ry materially expanded its plant and production facilities in the past three years and effected a completely new sales and distribution set-up. The result of this combined product, market and personal development program, DeVry's president points out, is a current backlog of approximately $2,500,000 worth of 35mm and 16miu motion picture sound equipment business, for schools, churches, large industrial firms, television and its related activities, theatres, export and government agencies. Sjcrftarv of .\griculiure Charles F. liumnan (left) bestows honor axt'ard on Che>lir A. Lindslroin. Depl. film chuj. Agriculture Dept. Film Chief Receives Superior Service Award ♦ Chiet of the U. S. Department of .Agriculture's Motion Picture Service, Chester A. Lindstrom, was presented with the Superior Service .Award by Secretary of Agriculture Charles F. Brannan at the annual Department of .Agricultuie Honor .Awards Ceremony. Mr. Lindstrom received the honor "for making a significant contribution to .American agriculture through his part in the development of the agricultural motion picture as an informational and educational medium." For 35 years he has been with the Department of Agriculture and has been Chief of Motion Picture Service for five years. R. G. Wolff Opens Chicago Office ♦ Due to increased film traffic in the middle west, the Raphael G. Wolff studios of Hollywood have added a Chicago sales office to their setup. Heading this division will be John \V. Carnrick, well known in the industrial film field. Examples of Wolff productions and tele-spots will be available at the Chicago office, 230 X. Michigan Boulevard. East Ohio Gas Co.'s "Our Silent Partner" Will Soon Show Abroad ♦ High level recognition lor the East Ohio Gas Co.'s film Our Silent Partner came recently when the US Department of State requested that fifteen prints be furnished for use abroad. Earlier appreciation, in the form of an Oscar, came during the 1949 Cleveland Film Festival when it was judged top film in the public relations category. Film was produced by Robert Varnell Ritchie Productions of New York City. Ketchum, MacLeod and Grove, East Ohio's agency, helped in planning. USINESS SCREEN MAGAZINE