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For bright, clear pictures on the screen, be sure to ask tor General Electric projection lamps. Research is constantly at work to improve them . . . help you get niore for your money. That's one reason most pro
jector makers use G-E lamps as initial equipment. Incidental!)', there's a new look to most G-E Projection lamps. They've been streamlined inside . . . for better performance. Have you looked at one lately?
GE LAMPS
generalOelectric
FOR BUSINESS FILM USERS: A COMPLETE REFERENCE LIBRARY!
The rapidly-growing Film Guide Library, prepared and published by the Editors of BUSINESS SCREEN, includes complete source lists and de
scriptions covering Sports Films, Safety Films, Sound Slidefilms, etc. Write for details on how to acquire copies of these useful Guides.
BUSINESS SCREEN: 812 NORTH DEARBORN STREET — CHICAGO 10
Industry Sponsored Slidefilms Offer Wide Interest Range
♦ Newest slide fihii.s produced by Franci.sco Films for industrial sponsors have a wide range of subject matter. Lat<st issued is a 66-frame all(iilnr classroom teaching aid on the subject of hair grooming. Sponsored by the Toni C;o., the silent strip is titled Hendtiiies.
Filmstrip has already proved so popular that sponsor is distributing it in England, France and Belgium, and is ])reparing a .Spanish version lor Pan-American countries.
Recent sound slidefilms off the Francisco production lines are A Career ]]'ith (Quaker, indoctrination film for salesmen and their families; It's A Deal, an explanation of the Ful-O-Pep Division of Quaker Oats' dealer franchise agreement; two produced for Bentlix Home Appliances and one for the .Admiral Corporation. Titles of the last named three are The Harder They Fall, Clean Up Autnmalically :ind ./ littiine of Aj)pcal.
Reid Ray Rings Bell
♦ Rkui Rav Film IndllstriiiS of St. Paul, Minnesota, has produced a color sound slidefdm for Cutler-Hammer, Inc. Strip, titled Ring the Bell With Multi-Breakers^ presents ad\antages of that unit in the electrical field and for the home owner.
University of Iowa Finds Film Chautauqua a Success ♦ 1 Ht University of Iowa attempted an experiment in po|)idar education July 25-29, and the e.xperiment was a success. A pleasant revival of a grand old recreational and educational movement, the Chautauqua combined the old hoop-la with modern audio \isual instructional methods.
Film Chautauqua programs rair under canvas — first ten nrinutes of recorded music, then a popular lecture, then selected illustrative films pointing up the lecture, followed by open discussion. Subjects covered at Gull Point State Park Lodge were Conservation and Science; Business and Industry; Family Life, Health and Safety; Our .American Heritage and World Understanding.
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USINESS SCREEN tvlAGAZINE