Business screen magazine (1946)

Pictures and People in the News Scrnt jruiii piizf iV comniocidl for Cribbeti & Sexton which won Chicago Ad Club award for its producer. Chicago Ad Club's TV Award to Sarra, Inc. Film Commercials ♦ The 1950 auaid lor "ouistanding excellence in advertising" among film commercials for television was made by the Chicago Federated Advertising Club to Sarra, Inc. film producers, and Cribben and Sexton, Inc., manufacturers of Universal Gas Ranges. It was the only award for a TV commercial on film given during the club's 8th Annual Awards Competition, just completed. The Sarra commercial which won top honors was a 60-second spot "starring" a cartoon gas flame, who posed a cooking problem, then invited the audience to watch live-action photography scenes of the Universal Gas Range solving baking, boiling or broiling chores. Produced through the Christiansen .Advertising .Agency, Chicago, the commercial featured a musical rhythm background. The commercial was created by Joseph G. Betzer, Sarra director of film planning, and produced by Harry VV. Lange, production manager. The series was written by Helen Krupka. The cartoon character was developed by George De Decker and animated under the supervision of Rex Cox. Michael C. Stehney directed the photography. Britain's "Working Party" Outlines Plans for a Non-Theatrical Survey ♦ At the recent meeting of the "Working Party," which is assisting the British Film Institute's Non-Theatrical Distribution and Exhibitioti Survey, J. D. Ralph, the Institute's Festival of Britain representative outlined (he work to date on Phase One and the plans for Phase Two. Phase One is almost complete. This involves the collation of all information readily available about non-theatrical distribution and exhibition in Great Britain and Northern Ireland which will be available in private report lorm for guidance of the Institute in making its arrangements for the Festival of Britain. Sponsors and users of films who have special im mediate need of the material may also have access to the report. Phase Two is a detailed analysis 111 the whole field of non-theatrical distribution, exhibition and film use in Great Britain and Northern Ireland involving much original research. An analysis of the files of the Clentral Library, a work which has already begun, will continue until July. It will list and assess the work of all organizations, large and small, which play a part in the distribution or exhibition of films non-theatrically. .\n analysis will also be made of film user experiences by approaching the headquarters of the national bodies and voluntary organizations most concerned and by conducting a field study of a particular group, in this instance the youth group covering various youth organizations. This examination of users and uses will reveal weaknesses in present practices of non-theatrical distribution and exhibition and will demonstrate methods of use and channels of distribution as yet inadequately covered. The "Working Party" consists of representatives from the National Committee for Visual .\ids in Education, Scientific Film .Association, National Federation of Educational Film Groups, National Council of Social Service, Association of Cine Technicians, Educational Foundation for Visual Aids, Scottish Film Council, .Association of Specialized Film Producers, Central Office of Information and the National Film .Association. SALESMANSHIP HAS BEEN DEAD FOR 10 YEARS ! MANAGEMENT: — What help do YOU give to YOUR FRUSTRATED SALESMEN when they bog down because of the SALES RESISTANCE they're getting now? They haven't had to SELL for 10 years you know. Their sales effectiveness and your Sales Volume depends directly upon the selling dynamite you give to them. Action-producing. . . . sales getting dynamite is ready for your inunediate use Yes the 1949 Aggressive Selling Film Series is packed with practical selling "Know How" which your men can use in their very next interviews. Firms already using this series tell us they are getting business their salesmen might otherwise be losing. Are your men PRICE CONSCIOUS? Do they have trouble CLOSING? Do they sell the BENEFITS AND ADVANTAGES of your product or service? These are only a few of the phases of selling covered in the Series. Wire or write for full details TODAY — NOW is when you expect your men to produce MORE SALES '. ROCKET PICTURES, INC. 6108 SANTA MONICA BOULEVARD Hollywood 38, California. Telephone: GRanite 7131 Ed. Schager Joins Atlas Film Corporation as Vice-President, Heads Film Planning ♦ Completing a circuit of experi , ence as a sales executive, creative jj writer and film planner which 1 began at Atlas Film Corporation in 1937, Edward Schager has returned to that pioneer film studio as vice-president and an officer of the company in charge of creative J activities, including film and pro • gram planning. Having served the Jam Handy Organization since 1942 and recently as manager of the Chicago office, Mr. Schager is a native of Chicago. He resides in Winnetka and has a family of four. His principal interest is in the utilization of the medium by business and industrial firms which he describes as the "point of sale " or end use of films. Constructing programs from this viewpoint will be his primary concern in the .Atlas ora;anization. 1 44 Vet Film Maker Ralph Schoolman Joins Pathescope Productions, N.Y. ♦ Ralph Schoolman, who has ^ been making outstanding contributions to the field of industrial and documentary films for the past twenty years, has joined the creative staff of Pathescope Productions, 580 Fifth .Ave., New York 19, N. Y. Mr. Schoolman's success in the field of industrial films for Procter & Gamble, Burlington Mills, Gruen Watch Co., and others was loreshadowed when the first such film he wroieJerry Pulls the Strings, sponsored by the .American Can Co. was cited by Business ScREKN Magazine as an Outstanding Film of the Year. His achievements in the industrial film field are matched by Mr. Schoolman's work with documentaries. Kukan, a study of life in China, for which he wrote the script, was awarded the 1941 Oscar of the Motion Picture Acadcmv of the .Arts and Sciences. BUSINESS SCREEN MAGAZINE