Business screen magazine (1946)

;w Optical Effects Unit AicJs sducers of Business, TV Films Uiiu>ual optical flli-cU, (ifleii a cessarv but expensive additional St to TV. educational and business ni production, may now be made almost any 16nim. 35inm or TV niera bv a new -ladget called the iMART Optical Effects Unit, irketed by Thf. Camera Mart, TO est 45th Street. New York. The unit, which is operated by the meranian. himself, as he shoots, nsists of a base which fits between The Camart Optical Ejects Unit In Position on a Cine Camera ipod head and camera and holds prism housing before the camera ns. A crank, extending from the ght side of the housing, is operated .• the cameraman to set prisms in otion to produce the desired optiil effect. The crank may be turned either direction and at anv speed. The prisms supplied with the unit e ground to 2. 3. 4. 5. or 6 surces and are well defined to exactg tolerances. The prisms will proice from 2 to 6 identical images on single frame of film, and the lages can be made to revolve ound each other. The five surface •ism. for example, will create four lages revolving around a center nage which is stationary. Other Fects possible with this device are aking objects appear elongated id thin, or short and squat. Two risnis mav be used in combination I produce an eight image result, or lur still and four revolving images, till another use is to dissolve from ^e scene to a split image effect, then issolve back to the regular scene. MoxT.AGEs Three Scenes A montage unit, which is part of le device, makes possible filming iree different scenes on a single anie of film. This is done by setng the unit to mask off a portion of le frame, then operating the cam:a to expose the remainder. The Im is then wound back in the jmera with the lens capped or shut■r closed, and the action repeated until all three sections of the film frame have been exposed. Other Effects Are Described Producers of 16mm business films, for example, may use this effects device in a number of ways to add a cinematic fillip to their films or to secure eye-arresting effects for TV film conmiercials. The revolving image effect might be cniplo\ed to concentrate attention on a sponsor's product with a multiple close-up. The split-stage effect can be used to center attention on three or four related activities at one time, where showing them on the screen clarifies the operation for the audience or makes more clear the steps necessary in a complicated operation. Such treatment is ideally suited for training films, also. Business film producers can effect marked savings in the use of the device. Through its use. costly effects made outside the studio are n(j longer necessary, and they can now write special effects into their scripts that hitherto have been a\oided because of the expense. New Association Films' Catalog ♦ Association Films' new 56page, fully illustrated catalog of rental free and sale films — "Selected Motion Pictures" — has been released. Listing almost 1400 16mm sound films in the educational, religious and entertainment field, this catalog inaugurates a grade-level system of film evaluation so that exhibitors will now know at what school-age level a film should be used. .Available free of charge, the catalog is offered by Association Films, Inc.. 35 W. 45th St.. New York 19, N. Y. NEW YOUK, n. t. Peerless Film Proc. Corp. De Luxe Laborolories Pothe laborolories Movielab Film lobs. Fordel Film Labs. Cineque Colorfilm Labs. FT. LEE, N. J. Consolidated Film Inds. BOSTON, MASS. Master Mot. Pict. Co. WASHINGTON, D. C. Byron, Inc. TORONTO, ONT. Peerless Laborolories CLEVELAND, O. Motion Picture Prods. DAYTON, O. Wright-Patterson A. F. B. DETROIT, MICH. Jam Hondy Orgonization EAST LANSING, MICH. Capitol Film Service CHICAGO, ILL. Chicogo Film LabCrescent Film Lobs. Wilding Picture Prods. Ideol Pictures CorpOAK PARK, ILL. Atlas Film Corp. ST. PAUL, MINN. Reid H. Roy Film Inds. KANSAS CITY, MO. The Colvln Company ATLANTA, GA. Distributor's Group DALLAS, TEXAS Southwest Soundfilms HOLLYWOOD, CALIF. Peerless Film Proc. Corp. Acme Film Lobs. Columbia Pictures Lob. Consolidated Film Inds. Pothe Loboratories Telefilm, Inc. lOS ANGELES, CALIF. Houston Color Labs. BURBANK, CALIF. Cinecolor Corporation SAN FRANCISCO, CALIF. W. E. Hockey PORTLAND, ORE. Sowyer's Inc. to start your film ofF right — to keep it right... longer — always specify ^ EERLESS FILM TREATMENT" Peerless is convenient everywhere. Write for FREE literature. .-^^M^^c^ fILM PROCESSING EERLESS CORPORATION 165 WEST 46TH STREET, NEW YORK 19, N. Y. 959 SEWARD STREET, HOLLYWOOD 28, CALIF. SERVING OVER 8,000 COMPANIES WITH EACH ISSUE The increasing interest in better communications within business, industry, and government is reflected in the growing reader audience served by Business Screen. This issue will reach more than 8,000 companies and agencies. 0Hj4f ^//e ctloe> ^iUkPi . . . Only effective films are economical. Only well-planned and well-written films can be effective. That's why we are regu larly f employed to plan and write films for the most exacting film users* in the nation. ||| *Names on request Sc^ufdi Bif^ OeveAie Qn^of^ducci THE COMPLETE FILM WRITING SERVICE GUARANTEED ACCEPTABILITY 709 ATLANTIC BLDG. -k 930 F STREET NW -k WASHINGTON 4, D. C. * EXECUTIVE 5941 ♦ IN NEW YORK, ENTERPRISE 6535 • UMBER 6 • VOLUME 11 • 1950 41