Business screen magazine (1946)

Wizardry of Making Eyeglasses ♦ Maiiv of the sciences antl skills required to make eyeglasses are brought to light in Wonderland oj I'ision. the new color film sponsored by Bausch & LoMB Optical Company. Using the Bausch & Lonib optical firm as typical, the 20-minute motion picture shows various glass making and lens processing operations. One of the most difficuh scenes to shoot, due to the intense heat encountered, was a close-up of the removal of a pot of white-hol molten glass from a furnace. Authentic scenes of how glasses are made give the audience a greater appreciation of the industry and encourage them to take better care of their own glasses. Clubs, societies and television stations may obtain bookings to show the film by writing to Bausch & Lomb Optical Company. Rochester, N.Y., or company branches in New York Citv. Chicago or San Francisco. Bookings are also available through the Better Vision Institute. 630 Fifth Ave.. New York 20. N.Y.. and their commercial distribution agency. Poverty of Eurooe's Children Shown In Soundfilm Offered by Federation ♦ Allhiiugh the "castles of wealth have hidden the huts of poverty" in the fashionable tourist sections of Europe, the fact remains that poverty exists, and it cannot be avoided by a mere turn of the head. For this reason, a former Navy cameraman and his wife have brought into the open the privation of many thousands of European children today in their 16 mm motion picture. Behind the Tourist Curtain. Rightfully titled, the 20-minute black and white sound film pulls no punches in its tour of the Europe which the average tourist sees — on a magic carpet rolled out to welcome badly needed American dollars— and the Europe of barrack homes and refugee camps in which a generation of children still lives. Tony Chapelle and his wife, Dickey, approach the ironic situation in three of the seven countries in which the "Save the Children Federation" conducts its child-aid programs — France, Austria and Italy — in a human and easily understood manner, so that even school-age children in America can realize the help that is needed. Churches, schools and civic groups may obtain Behind the Tourist Curtain free of charge on request to the Federation at 80 Eighth Ave., New York City. ANIMATOR'S ART ADDS SALES ZEST TO PEPSI SLIDEFILMS Choosing sound slide films as the basic salesfilm media, Pepsi-Cola also specifies Transfilm animation. Both Sound, Silent Cues for New Pepsi-Cola Slide Series by Transfilm ♦ Transfilm, Inc. is preparing a series of six color and sound slidefilms for the Pepsi-Cola Company to form part of a new sell NEW YOaK, N. T. Peerless Film Proc, Corp, De Luxe Laboratories Pothe Laboratories Movielab Film Lobs. Fordel Film Lobs. Cineque Colorfilm Labs. FT. LEE, N. J. Consolidated Film Inds. BOSTON, MASS. Master Mot. Pict. Co. WASHINGTON, D. C. Byron, Inc. TORONTO, ONT. Peerless Laboratories CLEVELAND, O. Motion Picture Prods, DAYTON, O. Wrigtit-Patterson A. F. B. DETROIT, MICH. Jam Handy Organization EAST LANSING, MICH. Capitol Film Service CHICAGO, ILL. Chicago Film Lab. Crescent Film Lobs. Wilding Picture Prods. Ideol Pictures Corp. OAK PARK, ILL. Atlas Film Corp. ST. PAUL, MINN. Reid H. Ray Film Inds. KANSAS CITY, MO. The Calvin Company ATLANTA, GA. Distributor's Group DALLAS, TEXAS S o u I ti westSoun d fi I m s HOLLYWOOD, CALIF. Peerless Film Proc. Corp. Acme Film Lobs. Columbia Pictures Lob. Consolidated Film Inds. Pothe Laboratories TeleTilm, Inc. LOS ANGELES, CALIF. Houston Color Labs. BURBANK, CALIF. Cinecolor Corporotion SAN FRANCISCO, CALIF. W. E. Hockey PORTLAND, ORE. Sawyer's Inc. 'to Start your film off right — to keep it right... longer — always specify Fe EERLESS FILM TREATMENT' Peerless is convenient everywhere. Write for FREE lileroture. ^^^^,^^^ FILM PROCESSING EERLESS CORPORATION 165 WEST 46TH STREET, NEW YORK 19, N. Y. 959 SEWARD STREET, HOLLYWOOD 28, CALIF. ing program for Pepsi route sales men. After serious consideration of ai training methods, sound slidefilms were chosen as the ])est teaching tool by Pepsi-Cola's new sales training staff. Each film will be supplemen.ed with a leader's guide and illus-i trated take-home literature. Pepsi-Cola's new program willl offer recordings made with both sound and silent cues, ft is believed to be the first time that a majoi company has mapped out a com^ plete slidefihn training program in-' corporating the use of both sound and silent cues. This will permit the use of manually operated projectors already in use or automatic silentcue Soundview projectors. Transfilm will have the six films ready for Pepsi-Cola to distribute to its bottlers this fall. Till I nu .slip lie' li'ic jari Kbl Hiw Aids • A (fin ffBtl 1 llie Intravenous Feeding Technique Explained in New Cutter Film ♦ Specifically designed for hospital staffs, nurses training schools and interested medical groups is CUTTER Laboratories' new sound motion picture, /. V. Stat. Graphically explaining the tech-J niques to be followed while giving;] an intravenous feeding to a patient, the 20-minute color film points out the main points to be checked in such a process. Actual hospital sequences filmed at Highland-Alameda County Hospital in cooperation with the School of Nursing further emphasize thesel points by showing scenes where the attending physician inspects the solution to be sure it is the one he ordered. It is the nurse's duty to see that the doctor's trav includes all necessarv equipment for the infusion. The necessity of sterilizing solutions innnediately after filling is also explained. Designed as a teaching fihn. Cutter has a specially prepared examination on the motion picture which is available to hospital training : schools for their use when showing the film. Produced by Moss Film Company, San Francisco, /. V. Stat will be available on a free loan basis ■ through Cutter Laboratories' sales offices throughout the Ihiited States. Colorful Is Midwest Film for Sears ♦ Carrying out the internal-instruction theme. SE.4RS. Roebuck and Company's latest film. The Colors That Go Together, is intended to acquaint and train Sears' own sales_ personnel. L'se of a revolulionarv new formula for simplifying the use of color in interior decoration is stressed in the film showing exact reproduction of Sears' Harmony 42 BUSINESS SCREEN MAGAZINE ■ta