Business screen magazine (1946)

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What Are The Facts About... the Far East? fabrics of the future? new educational systems? disunity in Europe? soil erosion? the struggle for oil? crime detection methods? women in public life? This excellent series gives you the background, current picture and probable future of these and other vital issues. Especially attractive to educators and study groups, these 16mni sound films present fosclnoting 20 minute accounts of many subjects of universal interest. \^ Write for FREE booklet and full information to BRITISH INFORMATION SERVICES ^ 30 Rockefeller Plaza New York 20, N. Y. NOW THERE'S A COMPLETE FARM FILM GUIDE FOR REFERENCE USE ir Nearly 1.100 available free and low-tost motion pictures and slidefilms and their sources are listed in the new Farm Film Guide recently added to the Film Guide Library of Business Screen. Sent postpaid at only 50'" per copy (on receipt of stamps, coin, money order, or company check) . Order your copy today from Business Screen, 150 E. Superior, Chicago 11. Discount on quantity orders. David SarnofF Medal Now Awarded to SMPTE Members ♦ Establishment of the David SarNOFF Gold Medal as an annual award for an outstanding contribution to television engineering was announced recently by Earl I. Sponable, president of the Society OF Motion Picture and Television Engineers. Presented at the Society's annual fall meetings, the medal will be awarded to an individual, selected liy a special award committee, who has done outstanding work in some technical phase of the broad field of television engineering, whether in research, development, design, manufacture or operation, or in any similar phase of theater television. Purpose of the award is "to recognize recent technical contributions to the art of television, and to encourage the development of new techniques, new methods and new equipment which hold promise for the continued improvement of television." Eastman's Professional Film Sales Increase In Quarter ♦ Increased sales of professional motion picture films were reported by Eastman Kodak Company in the third quarter this year. These films now are being made almost 100 per cent on the company's new safety film base. "Cine-Kodak motion picture film sales made a comeback from an earlier level." the financial report stated, "and showed an increase over last year's quarter." Westinghouse Talking Laundromat Unveiled for Dealers' Showrooms ♦ The Westinghouse Electric Corp. is using an ingenious new method to sell its automatic Laundromat washing machine. Inside a Laundromat, on display in dealers' showrooms, is a special sound slidefilm projector rigged up to project on the window of the machine. Under the sign "To learn more, open the door" prospective purchasers will see a 35-frame color and sound slidefilm, The Laundromat Story, which is started automatically when the door is opened. Four hundred prints of the new film are in use throughout the country this month. Special production techniques (by Pathescope Productions) were required to make the film suitable for screening on the Laundromat's round window. Bernard Cousino, Toledo veteran audio-visual specialist, pioneered this audio-visual device which is being manufactured by a leading Midwest a-v firm familiar with the sound slidefilm application. 18 BUSINESS SCREEN MAGAZINE