Film Weekly year book of the Canadian motion picture industry (1951)

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next year. ,Not until 1936 did the num¬ ber of theatres exceed the 1930 figure, with 956 operating in that year. A continuing increase from 1936 brought the total to 2,200 theatres in operation in Canada in 1949. The following table of annual rentals, in which each figure represents the combined 16 and 35 mm. yield, shows the progressive increase: YEAR FIRMS BRANCHES RENTALS 1930 — 59 $ 9,536,200 1933 — 59 6,797,600 1934 — 60 7,370,200 1935 — 61 7,404,500 1936 — 66 8,358,900 1937 — 63 9,471,100 1938 — 62 10,218,700 1939 — 67 10,315,500 1940 — 72 11,445,167 1941 — 69 12,368,446 1942 — 78 13,892,093 1943 23 87 15,163,355 1944 23 88 16,516,073 1945 26 86 17,490,264 1946 29 91 18,652,892 1947 29 114 19,464,706 1948 29 118 21,660,399 1949 37 119 24,995,374 The figures from the years previous to 1940 include receipts from advertising and other sources. The totals from 1946 on are presumed to be from every type of exhibition, including drive-ins. As a guide to the amount of rentals for 35 mm. only the following figures for 16 mm. rentals will help: YEAR RENTALS 1944 . $ 967,179 1945 . 1,198,016 1946 . 1,173,170 1947 . 1,180,170 1948 . 1,444,872 1949 . 1,684,953 Revenue from the sale of advertising material was $475,424 and from other sources it was $410,368. In 1949 there were 1,124 exchange employees and these received $2,735,821 in salaries. In 1948 there were 1,219 employees and their salaries totalled $2,663,104. The Canadian Moving Picture Every week of the year since 1915 52 COPIES PER YEAR Film News Easy to Digest RAY LEWIS Publisher and Editor Head office 21 DUNDAS SQUARE TORONTO, CANADA ALLIMCE FILMS LIMITED Canadian Distributors of HOLL YWOOD-BRITISH and FOREIGN LANGUAGE PICTURES AT YOUR SERVICE — FOR YOUR BOX-OFFICE TORONTO MONTREAL ST. JOHN WINNIPEG CALGARY VANCOUVER 121