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next year. ,Not until 1936 did the num¬ ber of theatres exceed the 1930 figure, with 956 operating in that year. A continuing increase from 1936 brought the total to 2,200 theatres in operation in Canada in 1949.
The following table of annual rentals, in which each figure represents the combined 16 and 35 mm. yield, shows the progressive increase:
YEAR
FIRMS
BRANCHES
RENTALS
1930
—
59
$ 9,536,200
1933
—
59
6,797,600
1934
—
60
7,370,200
1935
—
61
7,404,500
1936
—
66
8,358,900
1937
—
63
9,471,100
1938
—
62
10,218,700
1939
—
67
10,315,500
1940
—
72
11,445,167
1941
—
69
12,368,446
1942
—
78
13,892,093
1943
23
87
15,163,355
1944
23
88
16,516,073
1945
26
86
17,490,264
1946
29
91
18,652,892
1947
29
114
19,464,706
1948
29
118
21,660,399
1949
37
119
24,995,374
The figures from the years previous to 1940 include receipts from advertising and other sources. The totals from 1946 on are presumed to be from every type of exhibition, including drive-ins.
As a guide to the amount of rentals for 35 mm. only the following figures for 16 mm. rentals will help:
YEAR RENTALS
1944 . $ 967,179
1945 . 1,198,016
1946 . 1,173,170
1947 . 1,180,170
1948 . 1,444,872
1949 . 1,684,953
Revenue from the sale of advertising material was $475,424 and from other sources it was $410,368.
In 1949 there were 1,124 exchange employees and these received $2,735,821 in salaries. In 1948 there were 1,219 employees and their salaries totalled $2,663,104.
The Canadian Moving Picture
Every week of the year since 1915
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Film News Easy to Digest RAY LEWIS
Publisher and Editor
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