Business screen magazine (1946)

The S DuKane Sound Slidefilm Projector MINUTES of uninterrupted program in a single small case YOUR STORY COMPELS COMPLETE ATTENTION! The MICROMATIC sound slide film projector brings every advantage of long-plaving MICRO-groove records to DuKane's completely autoMATIC sound slidefilm. Specifv it! other fine products by DuKane TAPE RECORDERS PLANT BROADCAST PAGtNG CENTRAL SOUND SYSTEMS fieXffOAfC for information ^V^*«'*<'*«' about successful sound slidefilm programs or other phases of business communications . . . ti/kiie^ BOX BS-35 Camera Eye EDITORIAL NOTES AND COMMENT ABOUT PEOPLE AND PRODUCTION Frozen Food Purchose Habits Filmed by Hidden Cameras * Ilu' al>ilily of llu lilddcii camera to doiumeiil a slati^liral report swiflly. eflirieiilly and discreetly is demonstrated again in Time for Shoppitiji. a pictorial survev of shopping habits at supermarket frozen food counters. The 25-minule motion picture was researched and edited from about 1 1.000 feet of film exposed as part of a study by the Marathon Corporation. Menasha. Wisconsin paper manufacturer. Marathon's sales representatives are showing Time for Shopping to production and sales executives in the frozen food industry and will make the film available to trade associations. Cameras recorded shopper behavior at counters in Philadelphia. Jeffersonville. Pa.. Kansas City. Mo.. Berkeley and Oakland. Cal. Tabulated, the photo survev shows that: single package purchases outnumber plural purchases: impulse purchasing prevails over the shopping list. The film discloses that 18.4'^! of the .shoppers had visible .-hopping lists: 86.9'^ selected their frozen food after examining packages, yet 66Tc bought their original choice: ■49% of the shoppers purchased one frozen product package, another 36.3'^ bought two packages. Giants Battle Indians Anew in Leagues' 1954 Series Film ♦ All e^linialcil 1(1.(10(1.(11111 people will see the New \ork Giants trounce the Cleveland Indians in four 1951 Vi orld Series games — via film. This is the expectation of Lew Fonseca. director of the motion picture division of the American and National league clubs who directed and is distributing II nrld Series oj 1954. 16mm sound film. The new series film had its national premiere in New York in December and a press showing in Chicago in January. The film now is being distributed in the I nited BHuKame Til tSiaftuSMED AS OPERApiO ORATION les, Illinois States and overseas, prints having been sent to military units abroad. Fonseca invites high schools, colleges and organizations to write him for the movie. .Address applications to the .\merican and National leagues. Motion Picture <li\ision. 61 E. Jackson blvd.. Chicago. Chicago Film Studios has produced this popular series for years, including annual training films. • ♦ ? Work of Conveyor Equipment Shown In "Movement Is Ufe" How mechanical handling bv conveyors increases employment and profits and raises the standard of living is depicted in Movemeni Is Life, a new 20-minule motion picture sponsored b\ the Convevor Equipment Manufacturers .Association. V^ ashington. D.C. Supporting its theme that the development of civilization has depended on controlled movement, the film contrasts the primitive methods used in building the pyramids, and still prevailing today, with mechanized movemeni. The scope and variety of jobs done by conveyors throughout the economy are shown in scenes of handling in industry, mining, warehousing and on the farm. Movemeni Is Life was produced by Biofilnis. New York. The script and direction were by Erik Cripps. Black and white prints may be borrowed from Modern Talking Picture Service. 45 Rockefeller Plaza. New \ork. N.^. TV Film Producers Submerge for Underwater Picture Quest * Kecelltb rr(ii>r(i\ered a> a whole new world of photographic challenge, the undersea currently is being probed by numerous educational and theatrical cameramen. Joining the submarine exploration are Roy and Doris Pinney. television film producers and photographers, assigned to shoot what is believed to be the first underwater film ever made specifically for l\. The film is one of a series of nature subjects being produced by the Pinneys on commission from the Film Division of Pholo-I.ibrary. Inc.. New \ork. ")X e're happv to be selected by Photo-Library for this pioneering d-signment." f?oy Pinney said. "Like all of their Film Division projects. our films will be fresh and up-todate, with the accent on photographic excellence. A screening and rlistribuling organization. Photo-Library s Film Division handles packaged films, as well as shooting short subjects on special assignment. 16 BUSINESS SCREEN MAGAZINE