Business screen magazine (1946)

Proves Value in TrainingRed Cross Film Set for TV •♦f The Care and Use oj the Clinical Thermometer, a new film which early (listingiiishcd itself as a nurseleaching aid. is being made available to television stations cooperating in an extensive educational campaign sponsored by the American Ked Cross. Studies in selected areas of the country show that most people tio not have the basic knowledge required for correct use of the thermometer, an essential instrument in safeguarding family health, according to Ann Magnussen. director of the Ked Cross nursing services. The 14-minute film explains how to read, clean and care for the thermometer and gives instructions on keeping a record that will help the doctor determine the treatment for the patient. It was produced through a grant from the Becton, Dickinson Foundation, by The Institute of Visual Training. The Red Cross has employed the film successfully in its home nursing classes and in high school classes. A study of the fihn as a substitute for an instructor described the results as impressive and significant for emergencies where large portions of the population need such training and the number of qualified instructors is limited. "Even without guided practice after the film presentation, there is a very substantial acquisition of correct knowledge and skill. ' the report concludes. Miss Magnussen used the film in the Far East, assisting volunteers who are bringing the Ked Cross teaching program to dependents of American military men. Q' e * * Atlas Film Corp. Assigned Budweiser Champ Boiling Film ♦ \\ ith bars and bowling alleys frequently under the same roof and the beer break established as a custom of bowling, the sponsorship of bowling teams by brewers is a convenient promotional unity. Supporting this circle of interest is a new film, Let's Roll W ith the Champions, in production for Anheuser-Busch at Atlas Film Corporation, Oak Park. 111. The films championship cast includes five members of the Budweisers, record-holding AnheuserBusch team. The '"Buds" set the 19.34-.55 team mark for the nation. 3,.i6.5 pins, on .St. Louis lanes in February of this year. Al Bradish will direct the black/ white film from a script by Hal Secor. Bill Stern will provide a sportsiiian's narration. Shooting starts in July. What^s New in Business Pictures Field Reports on Sponsored Film Production Motion Picture History Told in Naval Photo Center Film ■¥■ Orijiins oj the Motion Picture, a filmed history of the development of practical motion picture photography and projection, will be released soon to Nav\ film libraries by the U.S. Naval Photographic ("enter at W ashington. D.C. Produced for instructional use in the Naval Photographic School. Pensacola. Florida, the 20-minute production also provides professionals with background information on mans search for ways to pictorialize action. The film traces motion picture history from the cave drawings of Altamira, Spain, to Edisons \ itascope. The story of scientific progress is told by means of still photographs, original artwork, slock motion piclure footage — some of it reproduced from paper film — and live photography. Chief sources of information and equipment were the Library of Congress and the Smithsonian Institute. Other groups assisting were the Thomas .\. Edison Foundation, ^'est Orange, N.J.. and Eastman House. Rochester, N.\. Among devices demonstrated in the film are the Thaumatrope. demonstrating persistence of vision ; the Zootrope, a revolving cylinder giving the illusion of motion; Edison's drum picture machine and his lofiO Kinetograph. the first sound motion picture machine to use roll film. \\\ V. CTRIART COLOR 3ea.t$ a Sunset / 0 35mm color release prints % Kodachrome printing ^ 35mm filmstrips 0 16mm Kodachrome enlarged to 35mm color Let our Tri Arl (Kliir Specialists sho" yi)U how til make prints that "ill do a better selling job. CORPORATION 245 West 55th Street, N. Y. 19, N. Y. • Plaza 7-4580 Prints of Origins of the Mnh'.i Picture will be offered for -il through the U.S. Office of Eiluia lion. The film has been selected fo showing at the Edinl)urg and \ cnio film festivals held in August. Jay E. Gordon, project su|>ir visor at the Naval Photograpliii Center, acted as writer, director an( supervisor of ijroduction. Gordon i' leaving the Naval Photo Center l< join the .Missle and Control Ecjuip ment Division of .North Ameri( ai Aviation. Downey, California, a; writer-director in the company') film program. ^ • * • "A Place to Live" Is First of Series on Problem of Aged ■¥■ Production of the first of a serie? of new films on the problem of tht aged has begun al Dynamic Films Inc.. under the direction of exeru live producer Lee Bobker. The fihn. to be titled A Place Ti Live, is being made for the Nationa. Social W elfare .Assembly, a centra, organization of the welfare organi zations which has been much concerned, through its National Committee of the Aging, with geriatric problems. The picture will be a genera) treatment on old age with particular emphasis on Homes for the Aged. .Although the committee believes that only a small percentage of older people should have to seek shelter care in "Homes," in those cases where it is necessary there should be certain standards of facilities and care set up to counteract the appalling conditions now found in too many "Old Peoples Homes." The film, which will be 25 minutes in length. 35mra b, w', was written by Ralph Schoolman, and will feature Loretta Leversee in the leading role. In addition to its interest in private and governmental social welfare organizations, .4 Place To Live has been designed to appeal to industrial and labor organizations concerned with problems of aged emplovees and mend>ers. A second film scheduled for the series will be about retirement. Information on the new series may be obtained from Miss Geneva Mathiason. .Secretary of the National .'social \\ elfare .Assembly, ■545 E. 46th Street, New York 1 7. 5f * * * Continental Can Retail Film ♦ 1 he Continental Can t^o. has retained Transfilm. Inc., to produce a retail merchandising film to bi called The Grocer and the Conn' Dragon. .Alec W ilder is writing th^ original music. 52 BUSINESS SCREEN MAGAZINE