Business screen magazine (1946)

SPECIALISTS IN VISUAL SELLING %: :fl«i IN MOTION PICTURES AND SOUND SLIDE FILMS ^. IN TV COMMERCIALS IN ADVERTISING ILLUSTRATION ALWAYS SHOOTS TO SELL NEW YORK 200 East S6th Street CHICAGO 16 East Ontario Street _f ICTURE PARADE^ FUNCTIONAL FILMS IN THE NEWS Need for Better Roads Theme of New General Motors Film * Hifrlnvay pr<»l)lpiiis and possible action to solve theni are depicted in Give Yourselj the Green Light, a 26-minutc color film sponsored by General Motors (^)rporation as part of its contribution toward a nationwide better roads program. Filmed to help bring the plight of motorists to the attention of civic, service, fraternal, farm and other groups, the public relations picture shows what has been accomplished in some areas. The film treats of the need for better farm-to-market roads, urban thoroughfares, superhighways, the problems of small town traffic and big city congestion and the universal lack of parking facilities. Prints of Give Yourself the Green Light are available for use by any group, free of charge, from General Motors" film libraries in Detroit. New York and San Francisco. More than 100.000 persons have viewed the film since it was introduced. Paraffined Carton Council Sponsors PR Cartoon "Short" ♦ The versatile voices of Hollywood's Billy Gilbert and radio's Bill Thompson are starred in the Paraffined Carton Research Councils color cartoon film. The Butcher, the Baker, the Ice Cream Maker. A 10-minute attraction, the picture will be distributed to ice cream manufacturers, trade groups, television stations, theatres, schools and clubs. Billy Gilbert, rotund character actor and comedian, provides the voices for both the Baker and the Merchant in the Councils movie. Bill Thompson, man of many voices on the Fibber McGee and Molly programs, is the Butcher. The Ice Cream Maker is vocalized by Paul Peese, radio, tv and cartoon specialist. A Pete Smith comic, Don Brody gabbles as the Doctor and the Druggist. "The Butcher, the Baker, the Ice Cream Maker" and "Up. Up. Up." are two songs originated for the fihn by Jerry Abbott, music director at Kling Film Productions. Chicago, producers of the film. In charge of the production at Kling's Hollywood studios was 0. Gail Papineau, formerly with Walt Disney Studios. Co-sponsoring the movie are the members of the Paraffined Carton Research Council: Bloomer Bros. Company, Newark, N.Y.; Burd & Fletcher Company. Kansas City, Mo.; Chicago Carton Company, Chicago. 111.: Container Corporation of .'Vmerica, Chicago: Marathon Corporation. Menasha, Wisconsin; Michigan Carton Company. Battle Creek. Mich.: Pollock Paper Corporation. Dallas. Texas; The Richardson Taylor-Globe Corporation. Cincinnati. Ohio: Sutherland Paper (Company. Kalamazoo, Mich. * * • National Credit Union Group Signs for a Second Picture ♦ Credit Union National .Association. Inc., Madison. V^'is.. has assigned Jerry Fairbanks Productions to make a 30-niinute institutional film entitled Forgive Is Our Debts. This will be the second motion picture produced by Fairbanks for the national credit organization. • * » Foundrymen Adapt German Pix on Advanced Casting Technique ♦ Editing of a German-made motion picture for the American Foundrvmen s Society. Des Plaines, HI., is underway at Atlas Film Corporation. Oak Park. 111. Footage relates advanced casting techniques developed abroad. Atlas is supplanting the German captions with English titles and new art work also will be incorporated. » * * Italian Sports Film Festival Honors Aetna "Canoe" Picture ♦ Paddle a .'>aje Canoe, a 14-minute color motion picture sponsored by Aetna Casualty and Surety Companv. Hartford. Conn., won new honors recently when the film was shown at the lllh International Sports Film Festival at Cortina d'Ampezzo. Italy. Paddle a Safe Canoe, which won the top award last spring as the best safety film of the year in the annual competition sponsored by the Film Council of .America, was one of 87 films from 10 nations shown at the Cortina Sports Film Festival. * « • Florists Show Homemaker How to Use Blooms in New Film ♦ Mrs. Homemaker can learn how to use flowers for more gracious living by viewing Hou to Do It With Floiiers. a new 13' ^-minute color film sponsored by Florists' Telegraph Delivery Association. Produced by Hartley Productions of New York, the promotional film depicts simple steps in providing good flow er arrangements and shows which vase to use. how long to cut the stems, what accessories help make flowers look their best. The picture is being distributed bv Modern Talking Picture Service, Inc. Requests should be sent direct to F.T.D.A.. 200 Lafayette Bldg., Detroit 26, Michigan. 9" 12 BUSINESS SCREEN MAGAZINE