Business screen magazine (1958)

Along the Business JVewsfronts wiwm Join these companies who have already found all the ingredients at one film producer to assure effective film programs. VISUAlL.SCOF»E incorporated 103 PAFCK: A'VEIMUE new york, n. y. Kodak Pavilion a Feature of Brussels 1958 Exhibition In the universal language of color imagery, photography will speak for itself — and Eastman Kodak products — in the Kodak pavilion at the Brussels Universal and International Exhibition of 1958. to be held April 17 through October 19. Technical information on how to photograph effectively will be provided at the pavilion by six specialists who will answer questions in various national languages. Expect 35 Million Visitors Located near the Esplanade Gate to the 500-acre fair-ground in Hysel Park. Kodak's pavilion, a 100 by 40-foot structure of glass, steel and wood, will be a neighbor to exhibit buildings maintained by Pan American World Airways, International Business Machines Corporation and Bell Telephone Company. An estimated 35 million visitors are expected at the fair. Inside the pavilion, three 40square-foot color transparencies will depict subjects associated with simple camera snapshooting, miniature camera photography and home movies. Large color prints will demonstrate some of the ways photography serves mankind and show Kodak's plants and people. Kodak products will be on display but not for sale. Overseas Firms Joint Project The Kodak pavilion is a project of Kodak Pathe, Paris; Kodak Ltd.. London; Kodak A. G.. Stuttgart, and the parent company. Eastman Kodak Company. Rochester. New York. Other Kodak distributing companies around the world will send representatives to the photographic information center. S" Films Help U. 5. Agency Tell Our Story to World '< Films are an important means used by U.S. Information Agency to bring the facts about the United States to the people of Europe. Latin America and the Near and Far East. USIA employs 1 200 Americans at 200 posts in 79 countries to carry out its mission of promoting a better understanding of United States policies and objectives, and to combat Communist anti-American propaganda. 58' 142 Films Entered for Canadian Film Awards ■A A total of 142 motion pictures have been submitted for the 10th annual competition of the Canadian Film Awards. This year's entry total is more than twice the number entered in the last competition. The films will be judged in Ottawa. Montreal and Toronto. It is expected that the presentations will take place in May. The Canadian Film Awards is jointly sponsored by the Canadian Association for Adult Education, the Canada Foundation and the Canadian Film Institute. A record total of 88 non-theatrical and theatrical films are competing in this year's program and a new Television Commercial category has 55 entries. Total entries for the various classes and categories of films are; Theatrical: Shorts — 3; NonTheatrical: Arts & Experimental— 7, Children's — 7. General Information— 15, Public Relations — 14, Sales & Promotion — 8. Training & Instruction — 7. Travel & Recreation — 7; Television Films — 16. TV Commercials— 55. 9 This modern pavilion will house Kodak exhilni at Brussels Fair. PARTHENON PICTURES -Hollywood A FILM PROGRAM FOR THE BORDEN COMPANY "HAIL THE HEARTY"— Enough of the right foods for everybody — a century of progress in mass nutrition. (Sterling-Movies, U.S.A.) * , * "ELSIE & CO."— An I. R. film to bring scattered employees into unity by showing them the whole company. 40 min. Color. "GREAT BIG BIRTHDAY" — A special-occasion film for the employees' parties inaugurating The Centennial Year, featuring Elsie in the boardroom. 15 minutes. * * * "THE SECOND AMERICAN REVOLUTION"— A one-occasion tool, quickly and cheaply produced to stand in for an officer's personal appearance at an important Convention. 18 minutes. AND A LETTER FROM THE BORDEN COMPANY New York, Oct. 14. 1957 TO: Parthenon Pictures, Hollywood. Dear Cap: Here's a long overdue letter to get on the record some observations on our recent experiences in the filmmaking business. It is overdue because three films in a year — with no prior experience in this activity — is quite an experience, and it takes time for recovery. In addition, the new job has kept me hopping. First, let me say that we are happy — all of us. Everyone likes all three pictures. That's quite an accomplishment in a complicated company like this . . . Second, we all liked doing business with you. This is due partly, I believe, to the initial policy of knowing what we wanted but giving you a pretty free hand in developing it. The fact that we now have what we wanted is largely because you have a sound grasp on what a business should spend money for, and can develop it without violating the integrity of a picture. Finally, we liked working with you and your group, and there's a fine difference between doing business with someone and working with him. I shall miss these script conferences, and the lively encounters with all of you — Palmer, Stoney, Meakin, Millington and the sundry Hollywood characters who brightened our days. So will my colleagues in the Executive Suite, as well as those in this Department. The miracle of it. my friend, is that we spent so much time and so much money without any blow-ups or anyone going home mad. Quite an accomplishment! Should you need testimonials at any time, steer your prospects our way and we shall testify cheerfully and without fee. Sincerely, Milton Fairman (Asst. V.P.— Adv. & P.R.) PARTHENON PICTURES Cap Palmer Unit Documentary Films ■for Business 2625 Temple St. • Hollywood 26 BUSINESS SCREEN MAGAZINE i