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ilephone: OLdfield 4-8010
Communication: a Way to Win
by Henry Strauss*
T N Our Field the proportion of ■* "Unfinished Business" is far greater than any amount that can be considered "finished." This would have to be so in any field that deals as much with the unknown composition of the human mind and emotions as ours does. I'd like to touch on one area that is not only unfinished but hasn't yet even become clarified — an area that can well be a life or death struggle for our society and industry as a part of that society. Sputnik has provided a glimpse of a war worthy of mankind, one that will be a war of competition requiring the finest statesmanship; the highest developed individual creativity in our population; the greatest intelligent deduction, and the most dynamic, effective individual productive drive.
Success will require a well informed, flexible public, capable of accepting rapid change. It will demand the greatest number of individuals and industries with initiative and drive, capable of breaking through conformity and the safety of meaningless routine. It will get its strength and momentum from the developed attitudes of industrialists, educators, workers, and all who make up this country.
This job, in the short days ahead, will be dependent upon well developed communication channels here and abroad, and the most powerful internal and external communications media.
Somewhere in this picture lies our own — the film media. It will depend on us as producers, working with our clients, to constantly experiment, test, and determine how important the film medium can be in increasing inititiative, productivity with the least waste of natural and human resources, and understanding of our common needs and goals.
•Hank Strauss is head of his own company, Henry Strauss &; Co.. Inc. of New York City. A world traveller on projects for his many clients, he brings a fresh, \ igorous point of view to the vital tasks of attitude-building films and other media created within recent years. This piece was jotted on airline stationery as he was cnroiite from Rome to New Zealand via San Francisco,
BUSINESS SCREEN MAGAZINE