Business screen magazine (1958)

Alonq the Business IVewsfrnnts At the 1957 International Film Exhibition in Rome, in which 28 countries participated, the "SILVER ROBOT" for the best science film was awarded to "In the Beginning" produced for General Petroleum Corporation by Gate & McGlone. This is the seventh major honor accorded this film, which now becomes the brightest star in a long list of award-winning motion pictures bearing this trademark.. ■■^SP GATE & McGLONE Films for Industry 1521 CROSS ROADS OF THE WORLD • HOLLYWOOD 28, CALIFORNIA 30 Million Saw Ford Pix in 1957, Company Reports it Upwards of 30 million persons saw Ford Motor Company motion pictures during 1957. The Ford films were shown more than 412,000 times to audiences in the United States last year. More than 22,000 other showings were made outside the U.S. Additionally, millions of persons viewed the films on network and local television. A reported audience of approximately 120 million persons have seen Ford films in the last five years. An accurate estimate cannot be made of the television audience during the five-year period but the nearly 13,000 screenings of Ford films probably drew viewers in excess of the reported audience, the sponsor notes. Safety Films Popular Driver education and highway safety were the most popular subjects among the variety of subjects treated in Ford pictures shown in 1957. The Ford films' content ranges from auto styling to sport lessons. The driving and safety films accounted for more than 8,500,000 of the total reported audience and, in addition, these films had more than 200 public service tv showings. 43 Films Are Available The Ford Film catalog is currently accommodating film users with a listing of 43 subjects, including three new 1958 vacation film releases. The new films are: West to the Tetons — depicting the grandeur of Wyoming's Grand Teton National Park; Okefenokee Interlude — a pictorial boat trip through Okefenokee Swamp, and What a Vacation! — which highlights the tourist attractions of New York City. Since 1950, Ford films have received 34 awards for excellence in American and European film festivals. One of the oldest documentary sponsors in the nation. Ford Company started its motion picture program in 1914, producing 35mm films. Ford now offers 16mm color and black white films on free loan to schools, churches, farm and youth groups, civic organizations and company dealers. Ford films are distributed through company libraries in Dearborn, Michigan, New York City and Oakland, California. » NAVA Convention, Exhibits Set for Chicago, July 26-29 1^ Six audio-visual organizations plan to meet concurrently during the 1958 National Audio-Visual Convention and Exhibit, to be held in Chicago, July 26-29, at the Morrison Hotel. An announcement of the NAVA Convention was made by P. J. Jaffarian, convention chairman for the National AudioVisual Association, chief sponsor of the event. Groups which have announced plans to participate in the NAVA Convention are: the Educational Film Library Association, with Dr. Fritz White, Bureau of A-V Instruction, University of Wisconsin, as chairman; the Audio-Visual Conference of Medical and Allied Sciences, with Daryl 1. Miller, of the American Medical Association, in charge; the Agricultural A-V Workshop, under the direction of Gordon Berg, editor of "County Agent and Vo-Ag Teacher" magazine; the Religious Audio-Visual Workshop, with Mrs. Mae Bahr, Religious Film Libra' ies, Chicago, as chairman; and the Workshop for Industrial Training Directors, headed by Richard Crook of Abbott Laboratories, Chicago. Members of the six groups participating in the NAVA Convention will be able to attend meetings and specialized workshops which will explore practical solutions to a-v problems. Leaders in a wide variety of a-v areas will be presented in group meetings and the general sessions. R" MOVIOLA FILM EDITING EQUIPMENT 16MM-35MM • PICTURE • SOUND Photo and Magnetic • SYNCHRONIZERS • REWINDERS One of the new series 20 Moviolas for Dept. B MOVIOLA MANUFACTURING CO. 1451 Gordon St. • HoUvwood 28. Calif. BUSINESS SCREEN MAGAZINE