Business screen magazine (1958)

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HIGH (in audience appeal) AND MIGHTY (in audiences reached) Firestone's biography of a missile, "THE CORPORAL STORY," is off the ground and climbing fast . . . with 1,258 telecasts and community showing:s racked up during the past eight months, to an audience exceeding 11,000,000 viewers! For 25 years. The Firestone Tire and Rubber Company has used the services of Association Films to reach school, community and (for the past 11 years) TV audiences . . . today, there are 16 different Firestone subjects in active release, several of which are in the "Golden Circle" of most-widely-seen sponsored films ever made! Fresh, imaginative promotion and a network of distribution extending from coast-to-coast (virtually an imprint of U. S. population patterns) helps companies such as Firestone (and some 150 others) get the best coverage and most mileage from their public relations films— and at surprisingly low cost, per-viewer, per exposure! ,,.„■ „ ,, Send for vour personal copy of "The Vteu-ing Millwnx, the storv of Association Films' services to sponsors, and receive each month, an interesting informal film newsletter, "Audiences." Just ASSOCIATION FILMS INC. EXECUTIVE OFFICES: 347 Madison Avenue, New York 17, New York . Telephone: MUrray Hill 5-8573 RIDGEFIELD, N. J. Broad at Elm FILM DISTRIBUTION CENTERS IN: LA GRANGE, ILL. SAN FRANCISCO, CALIF 561 Hillgrove Ave. 799 Stevenson St. America's First Distributor of Films from Industry — for the Nation! DALLAS, TEXAS 1108 Jackson St. Here are a feu, of the companies who have heen with us continuously for 15 years or more : METROPOLITAN LIFE INSURANCE ^'^^'^'li:^'j:"^;^;il^^^^^^ COMPANY (34 years), ARMOUR AND COMPANY ,21 years), THE GREYHOUND CORPORATION (20 years), NATIONAL DAIRY COUNCIL (19 years), BALTIMORE AND OHIO years), GENERAL FOODS CORPORATION (17 years), JOHNSON & JOHNSON (15 years) and the BELL TELEPHONE SYSTEM (15 years). NUMBER 1 VOLUME 19 1958