Business screen magazine (1958)

RIGHT Off the REEL Labor Takes An Active Role in Use of the Film Medium (HE Labor Unions are setting jl a fast pace for management lith a sizeable number of important new public relations films. i)ne which won't win any comDany plaudits in Detroit, at least. Is the United Auto Worker's Pros\)erity jor AH. UAW president Valter Reuther explains in detail vhat the union's bargaining denands are in coming negotiations Kith auto, aircraft and agricultural implement companies. The International Brotherhood )t' Electrical Workers will release ^s new film Operation BrolherLyj — the IBEW Story next Inonth. Picture tells the history ;)f the union. Last February, the Jnited Steelworkers of America bremiered its 68-minute film Burden of Truth and there's a new Packinghouse Workers' picture. j The labor organizations are getling these pictures ,v/)ovi7i, not only [o their own members but among influence leaders throughout the i:ountry as well as to school chilliren. It is a sad commentary that Management has lapsed into comi)arative silence, filmwise, at this decisive hour of economic stress. ireedoms Foundation Award o "The Battle for Liberty" Sharing honors with American Engineer which was awarded the ncased George Washington JTonor Medal by the Freedoms |-oundation in February was ' 'mother important film contribu : |ion from The Jam Handy Organiption. Also accorded highest honors was the sound slidefilm series ' The Battle for Liberty, which de ■ tails the principles and patterns of ' tommunism. ' I This hard-hitting presentation of jjasic facts about totalitarian Com ' 'nunism is now being made availible to schools and groups. 9 \ This hard-hitting series of sound 'filidefilms on Communism won * freedoms Award honors. *V«^^ PICTURES THAT MADE NEWS THIS /ViONTH "Disaster and You" Depicts Red Cross '55 Flood Work '■ Disaster and You, a 3()-minute film depicting the work of the American Red Cross disaster units in alleviating distress caused by the New England floods of 1955, was premiered by national, state, and local Red Cross officials recently in Torrington, Conn. Much of the footage in the film was made in Torrington. Also at the premiere were Gov. Abe Ribicolf of Connecticut, U.S. Senators Prescott Bush and William A. Purtell, and representatives of the federal government. Produced by Wilding Picture Productions, the film was made through a grant from Radio Corporation of America through its chairman Brig. Gen. David Sarnoff. Purpose of the picture, according to a high Red Cross official, is to "help people better to understand the nature and scope of Red Cross disaster operations." On the day following the premiere, the film was shown every hour to residents of Torrington, many of whom were personally involved in both the disaster and the work of the Red Cross. Clips of the film also were shown on Dave Garroway's Today tv show. Distribution of the film through Red Cross units is being planned. Warren R. Smith, Inc., Now in New Pittsburgh Studios The new film studios of Warren R. Smith. Inc., Pittsburgh, were dedicated recently in ceremonies presided over by Mayor David L. Lawrence. Now centralized in an entire building at 210 Semple Street in Oakland, the new location affords 12,500 square feet of studio, laboratory and production space. Attending the "studio warming" were representatives of tv and radio stations, newspapers, public relations and advertising agencies, educational institutions, business and industrial organizations, and civic groups. Besides producing films for industry, education and television, the Smith laboratories also have been a major processor of film for tv stations, industrial firms, advertising agencies, and educational institutions. 1' Honored Guests at recent Washington I). ( . i>rr/iiit'rc of "Rubber From OH" (see page 30) were (I. to r.) U. S. Commissioner of Patents Robert C. Wat.son; Secretary of Commerce Sinclair Weeks: A. D. Green, butyl pioneer; W. J. Sparks, co-iiivenlor of butyl: W . C. Ashury, Esso Research Vice President and host: and U. S. Senator Alexander Wiley. A Driver's Eve \ii\\ hI ihc i'.S. is what audiences at the Bniwch Exhibition will see in "An American Highway Experience," produced by General Motors for showing there. Using an Arriflex 35mm camera with a Mitchell finder, hood-mounted on a special platform, Jo Hudyma (above), G. M. Photographic cameraman, and director-cameraman Don Nor burn shot scenes from New England to Florida. Pittsburgh's Mayor David L. Lawrence (right) helped to dedicate the new Warren R. Smith, Inc. Studios in that city last month. His host, president Warren Smith, demonstrates company's Tele-Cam equipment. ;\' UMBER 2 VOLUME 19 1958