Business screen magazine (1958)

bovc; pktiired ui Ainil dinner of N. Y. Film Producers are (I to rl ally Ross. FPA public relations counsel: Budd and Stiuirt Schulberg, alure Ir ' i •-<: diul I'PA President Nathan Zucker. bove: (I to r) past president Harold Woiutsel: W. P. Pratt. AT&T film :ecuii\e: Waller Lowendahl, pres. Transfilm, Inc.: and Peter Mooney, creiary-trcasiirer of Audio Productions, Inc. bo\c; (I Id rl prmliKcrs John Hans. Depicto Films: Henry .Strauss. enry .Strauss & Co.. LIda Hartley: John Freese, Young & Rubicain. elow: E. G. Harwood, Nat'l Cine Equipment (left) with Mr. Hans and C ••Ih't^" W'<"<l ".Y'wV/f'iir ,<i Snund Masters, Inc. at far right. IVgw York Steps Up a Campaign Film Producers Association Develops Activities Program to Stimulate Trade; Mayor Wagner Pledges Civic Support A CTIVITIES OF THE Film Pro-'^ducers Association of New York during the past month indicate that the Association is moving fast along several fronts. In gaining greater recognition by civic officials of the importance of film production to the city's economy, the FPA has now established an effective liaison with City Hall in the person of Stanley H. Lowell, first executive assistant to Mayor Wagner. Meet With Commissioners Mr. Lowell, designated to the liaison position following an FPA dinner on April 8th, attended by the Mayor and several commissioners, has now called a meeting in May between FPA officers and 12 commissioners whose departments are involved with facilitating film production. The purpose of the meeting, which is an outgrowth of the Mayor's expressed desire to "create an atmosphere of enthusiasm for production of films of all types," is to examine rules and regulations which affect the film industry in an attempt to modernize, revise and alleviate them where necessary. 200 Attend April Dinner At the April 8th FPA dinner at Toots Shor's, attended by 200 film industry executives and invited guests, the Mayor pointed out that the film industry employs some 25,000 people in the city and accounts for over $80,000,000 in annual business volume. Three new producers — The Production Center, Inc., William J. Ganz Company, Inc., and Gerald Productions, Inc. — have joined the association, as well as 14 associate members — The Animation Equipment Company. E. J. Barnes & Company. The Camera Mart, Camera Equipment Company, Cineffects, Inc.. Color Service Company. Consolidated Film Industries. Du Art Film Laboratories. Eastern Eft'ects. Inc.. Florman & Babb. Inc.. Movielab Film Labs. Inc.. Pathe Laboratories. Inc.. Precision Film Laboratories, Inc., and Reeves Sound Studios. Now comprising 34 producer members and 14 associates, FPA accounts for upwards of $50,000,000 annual volume, according to its treasurer, Edward J. Lamm. This represents over half the total volume of the New York film industry, and "we're out to enroll as much of the industry as possible in order to put real promotional money into FPA's campaign for New York's Mayor Robert Wagner addressed the April 8th dinner; is expediting civic cooperation. recognition of our artistic and economic contributions to the city and the nation," according to Lamm, who is president of the Pathescope Company of America. Current FPA promotional activities include plans for a Showcase of TV Filmed Commercials for advertising agency stalfs in late May, also a Showcase of Sponsored Industrial and Training Films in late June, and a New York City Film Festival in late summer. The latter may be coordinated into New York's "Summer Fe-Ntixal" H\'ent. Above; film exec Bill Pratt was another guest speaker: below are FPA treasurer Ed Lamm and counsel John Wheeler (at right). BUSINESS SCREEN MAGAZINE