Business screen magazine (1958)

Jain Street Gold: cont'd from preceding page) dvantages and resources of ports, ities. counties and states are by 0 means a new development, 'ities and regions in stales from Alabama to Wisconsin have for ome years had motion pictures in irculation stressing their own inividual advantages as sites for e\v industries. Many Communities Use Films Standard Oil Co. of California. 3r example, has sponsored films n Los Angeles. Oakland, and San rancisco: Richfield Oil Corp. on ipics such as California and lis 'atiiral Resources, California's iiried Treasure (oil and gas rejurces). Idaho and Its Natural 'esources. and similar films on iaho and Utah; chambers of jmmerce in the Indiana communies of Crawfordsville, Ev.msville, few Albany and South Bendlishawaka have film portraits of leir communities' advantages; and idustrial concerns, chambers of :immerce and area development roups in many locales have moon pictures that tell their own (dividual stories. Gold Mine, however, is possibly le first motion picture that sells le overall theme of industrial de;lopment and is applicable for 5e by any group — city, area, or ate-wide — which wants to spark 1 industrial development pro'am. The film opens with a series of lots comparing a healthy comlunity with a sick one. A series [ cartoons shows the importance F new industry to a typical comlunity — in terms of jobs, income, ivings, increased retail trade. The itense competition for new inastry is illustrated by flashes of rochures and advertisements from irious sections. Next the picture outlines the isic factors which influence inastry in selecting a plant site, olor sequences describe ihe im^rtance of such things as markets, "Gold Mine" in Making "* -~-_JI Professional community development engineers were actors in picture. labor, materials, transportation, water, utilities and financing. Special emphasis is placed on conmiunity dexeiopmcnt. covering planning and zoning, specific sites, and in general asking the question, 'is it a good place to live?" Then the film gets down to cases on the actual mechanics of local industrial development. To succeed, the film points out, this must be a community-wide activity, planned and budgeted on a longrange basis. Next the camera moves into the selling and promotional phase of development, showing various types of advertising and mail campaigns. Scenes for Gold Mine were made in many different cities and communities in a number of different states; but the film has been edited so that, as far as possible, the subject communities could be anywhere in the country. Literally scores of firms cooperated in making the film possible. The people who appear in the film are not professional actors. Parts are played by business men and developers, photographed in pursuit of their duties. The opening and closing statements, for example, are narrated by an executive of Lockheed Aircraft. Gold Mine on Main Street has been cleared for television use as a public service feature. Its length (26 min.) allows it to be used in a half-hour program. How to Obtain the Film The film is available on a purchase basis only, from International Sound Films, Inc., 26 E. Andrews Drive, N.E., Atlanta 5, Georgia, and its affiliate. Industrial Sound Films, Inc., Conway Building, North Atlanta 19, Georgia. Purchase rates are: one to five prints, $250.00 each; six to 10 prints, $225.00 each; 1 1 prints and over, $200.00 each. 9 * * * Slidefilm Explains Proposed Illinois Judicial Amendment i-t Equal Justice for All, a sound slidefilm in color, has been completed by Sarra Inc. for the Committee for Modern Courts. The film explains and discusses the Blue Ballot Judicial Amendment, on which Illinois citizens will vote in November. Featuring the voice of the award-winning tv commentator, Clifton Utiey, Equal Justice for All will be shown to political, civic, fraternal and other groups throughout the state. The scenario was written by Helen A. Krupka, and production was directed by Jordan Bernstein. ^ Traffic officers of National Biscuit Company see film story of New York Central's Fle.xi-Van rail-highway freight service. At far right (standing), E. J. Paronett. Fle.xi-Van sales-service executive for the railroad. Short Sales Film Helps N. Y. Central Shoic Freighting With Flexi -Van SaleM IiMToase Follows I'se oli Ropealer Projector > A technique new to the railroad industry — direct selling by film — is being used by the New York Central Railroad to secure business for its revolutionary new Flexi-Van rail-highway freight service. An eight-minute sound film, in color. Freight By Flexi-Van, is shown to the prospective customer at his convenience right at his desk by means of the Sound Masters' 23-pound portable repeater projector. A number of the suitcase projectors are being used as calling cards by members of the Central's freight sales and service department. "Since the Flexi-Van operation is so amazingly simple, we found that it had to be seen to be believed," R. L. Milbourne, Director of Flexi-Van Sales, Freight Sales and Service, declared. "The newfilm and the projector and our representative's commentary do far more than any brochure or illustrated material alone could accomplish." Shows Flexi-Van Technique The Central's Flexi-Van makes use of a new technique that permits fully-loaded highway trailers to glide off their wheels on to special flat cars in only four minutes. Only one man, usually the driver, is required for the operation which needs no special loading or unloading terminals. The new film highlights the simplicity and flexibility of the operation and points up the con venience of door-to-door deliveries combined with low-cost rail transportation. Film Helps Make Sales A number of the Central's customers who have seen the new film and projector have "complimented us on this unique visual sales presentation," Mr. Milbourne noted. "Our response has been amazing, since our Flexi-Van volume has increased by one-third in each month since we launched it in April." If an additional showing of the film is required, the repeater projector can re-run the film with only a few seconds preparation. Projects a 15-Inch Picture The projector unit is equipped with a 15-inch rear projection selfcontained screen, a removable magazine and only two control knobs. It uses standard coated 16mm film and can be set up within 60 seconds without the need of darkening the room in which the film is to be shown. ^ No. 10,610 for S/M i^ Freight by Fle.xi-Van, Sound Masters' new film for the New York Central, carries a job number of J 10,6 10. Since 1937, when the production company was organized, Sound Masters has now completed 10,822 films, including 5.912 TV spots. 44 spots and 16 longer films are currently in production. K' BUSINESS SCREEN MAGAZINE