Business screen magazine (1958)

/// Aninuited Color Cartoon Circs If orkcrs A New Look at Social Security Film Kxplains lt«'4'«>ii< 4 hi ■ft Sam'l L. Pilgrim, principal character in the Social Security Administration's new motion picture, Sam'l unci Social Security, is a newcomer to the world of animated color cartoons, but some of the problems he faces are troubles with which we are all familiar. Up through the ages Sam'l, a colorful little character in more ways than one, has had an eventful and e.xciting career. On occasion he has had difficulties with c\erything from dinosaurs to unemployment, disability, and old age. Tells How Program Works In his saga there are drama, humor and pathos — and a good deal of solid information about Federal old-age and survivors insurance; how it works, and what it means to every American family. The pixie services of Sam'l L. Pilgrim enable the Social Security .Administration to give this information and explain its importance in a way that entertains while it Below: Sam'l and his employer botli contrihuie to retirement . . . II crcasur aiig«vs in iiUl A^t ll«>n«'l°il<« instructs. Sam'l is each of us, whether our age is nine or 90. Each time he makes progress toward solving his problems, he helps to solve some problems for us all. Agency's First Color Film Sam'l is the Social Security Administration's first new motion picture in three years, and marks the Above: Sam'l Pilgrim's ancestors luid no cusliion for old age . . . agency's very first use of color. The film, available in either 16mm or 35mm, runs for 14 minutes and has been cleared for tv and theatre use as well as for showings to civic, social and school groups. The agency estimates that during the first year of its existence. Sam'l will be seen by an audience of about 2,000,000 people in about 10,000 screenings, about half of which will be in commercial theatres. Arrangements for showings may be made through any social security district office or through the Social Security Administration, Equitable Building, Baltimore 2, Maryland. S" DuPont Shows Fabric's Features Sponsor: E. I. du Pont de Nemours & Company. Title: Right in the Rinse. 5 min.. color, produced by Sweetman Productions. The product featured in this motion picture is "Zelcon." a new fabric conditioner made by du Pont, which conditions fabrics in the rinse water, making towels softer and more absorbent . . . eliminates static in man-made fibers .. . makes clothes easier to iron. The film has a dual purpose: first, it is being shown by du Pont representatives to manufacturers of household cleaning products; and second, it is to be released by Modem Talking Picture Service as a segment in their 1 5-minute Home Digest for television. Scenes show the product in use in the home, proving by interesting close-ups and laboratory tests how "Zelcon" makes towels and diapers softer and more absorbent, eliminates static in nylon slips and dresses, and ironing easier for all types of fabrics. 9' AirliiM' Films I.isloil w A supplement listing 45 motion pictures recently produced by member airlines has been issued by the Public Relations Office, International Air Transport Assn., 1060 University St., Montreal 3, Canada. It's free. » A "live panel" presentation makes the case for beverage alcohol . . . PR Film for Beverage Alcohol Doctor's Viowpoinls ^hown in a X<>w t'oior F'ilm Sponsor: Institute of Public Information. Title: To Your Very Good Health, 29 min.. color, produced by Campus Film Productions, Inc. M The Institute of Public Information (which numbers among its present clients Seagram's. Calvert, Four Roses, and other distillers) believes that the liquor industry has neglected an important and rightful phase of its public relations activities: that liquor, in moderation, might actually be good for you. Leaning over backward to be circumspect, the liquor industry usually has spoken out only defensively of its role in modern life. Yet. the industry's public relations problems are vexing and serious— headlines in newspapers all too often connect beverage alcohol with the whole gamut of human frailties. But, over sixty million Americans do drink, and over 977c of them handle it quite well. Man's interest in alcohol is as old as history, but his knowledge of alcoholic beverages — what they are. their proper use, and their effects — is so scant that superstition, supposition and prejudice have taken the place of fact. To counter fiction with fact, and fancy with truth is the purpose of the new film. To Your Very Good Health. Dr. John Staige Davis delivered a paper at the New York Academy of Medicine two years ago. which was subsequently published in the Virginia Medical Monthly, in which he pointed out that the attention of many doctors — along with the public — has been so focused on the problems of alcoholism that there has been tendency to overlook the therapeutic values of beverage alcohol. Dr. Davis' paper, with a bibliography of 51 references to medical sources on the subject, scotched a great many widely believed fancies about beverage alcohol — that it shortens life, causes cirrhosis of the liver, is harmful to kidneys, etc. Using Dr. Davis' research as a background, screenwriter Alexander Klein; medical consultant Dr. Merrill Moore, of Boston; and Campus Film Productions have turned out a film composed of a live "panel," charts, and technical animations sequences which tell factually the story of beverage alcohol, pointing up particularly its value in countering stress and its definite usefulness in heart conditions. The film also discusses conditions in which people should not drink, and gives pertinent information and advice on alcoholism. While To Your Very Good Health is being aimed at a wide general audience (50 prints circulating through Ideal Pictures, and 88 through the Institute's clients' sales companies), there is nothing implied in any way to encourage anyone to drink. The picture only seeks to promote better understanding of alcohol and to show it is not the devil as sometimes painted. The sponsoring Institute of Public Information makes no commercial plugs for its clients products — largely light blended whiskies — but it does say that present scientific evidence indicates that excessive congeners (fusel oil, acids, aldehydes, etc) present in heavier bodied straight whiskies are potentially toxic if taken in quantity. Question and answer folders on beverage alcohol are distributed free to interested audiences in connection with showings of the film. 9 X U M B E R 6 VOLUME 1!