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/ Vew; Approach in Coinmunity Relations at This Recent
Open House for W. T. Grant
WT. Grant Company's 28-year-old store on Getty Square in Yonkers, New York, has been completely rebuilt and modernized this summer into one of the most attractive units in the 725-store chain. To celebrate the new Grant's, and to serve as an experiment in community relations, the store held an open house on September 10 with the public invited to come have refreshments in the new recreation room, meet the manager lUid his staff, and see a sound slidefilm about the company and its history.
On hand for the occasion to gauge public reaction were Jack Edgerton, Grant's national public relations manager, and Seymour Zweibel, whose production firm has made some sixty films for the merchandising chain in the past five years.
A capacity audience of about 50 Yonkers shoppers attended each of the four showings at the store during morning and afternoon sessions. The ladies seemed to have a fine time enjoying coffee and cake, chatting with Manager Jerry Ackerman, and the film was received with much pleasure. Two representatives of local women's clubs asked to borrow the film to show to their members.
While the screening was an experiment, and the film was not specifically designed for the public, reaction was good enough that the company may extend the program to other stores in the chain. S'
You Are Cordially Invited . .
to attend a shoicing of a most interesting film telling the story of the Company ichich stands behind your new Yonkers* Crnnl store.
WEDNESDAY, SEPTEMBER 10
Morning Showing . 10:30 A.M.
Afternoon Showing 3:00 P.M.
tree refreshments t r e e Sourenirs Ask any sales person to direct you to the store's netc Recreation Room!
GEHY SQUARE
>>liil«'l'iliii oil t'oin|iaii.y IliNltiry B*rov«'s Keal Allra<>iioii lliirinjif lt«>-4>l»4'ning of Yonkers Store
Above: greeting one of the guests for the film showing is Yonkers store manager, J. L. Ackerman. Capacity audiences attended each screening. The program may be extended to other stores in the W . T. Grant chain.
Grant's new slidefilm history impressed this Yonkers clubwoman so much titat she asked to borrow it for showing to her group.
EXCLUSIVE BUSINESS SCREEN PHOTOS
Above: careful attention to projection details before the public sliowings helped achieve good performances. Here manager Ackerman is checking ttw projector with an a-isistant.
Above: Grant's national public relations manager, Jack Edgerton (left) takes film producer Sevmour Zweibel on tour of new facilities.
Right: store manager Jerry Ackerman (at left) discusses film showing details with Grant pr manager. Jack Edgerton.
At left: advertisements like this in local newspapers lieralded tiie "open house" showings of the company's slidefilm as a featured event.
UMBER 6
VOLUME 10
19 5 8