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"Labor Law"
Sponsor: Employers Labor Relations Information Committee. Title; You and Labor Law, produced by Transfilm, Inc. Problem: Atomic emotions are involved in the relationship of management and labor. The national labor law which governs this relationship is a monument of oft-contested compromises. How to explain this complex law in simplified terms and in a way which would not infuriate management. labor or the public? The Employers Rela
tions Inlormation Committee wanted to make a dispassionate but interesting explanation of this vital subject.
Solution: A two-part sound slidefilm in color. You and Labor Law. was produced which outlined the history of the law and illustrated its important facets. Only by turning off the steam and taking a calm look at the history of labor law can we understand our present law — says the slidefilm's cartoon imagery. Industry has been purchasing the film for use with management and labor audiences. 9
Visualizing the Slidefilm Story
PICTORIAL REVIEW OF ,i All too infrequent are examples of audio-visual equipment makers and film producers using the audiovisual media to sell themselves.
No shoemaker's child is the .Salesmate, a portable all-transistorized sound slidefilm projector. The Charles Beseler Company, its maker, has had Selling Films, Inc. produce an effective sound slidefilm to demonstrate both the medium and the new equipment. Handsome as the smart attache case in
THE SALESMATE SLIDEFILM which Salesmate is contained, the slidefilm is shown to all equipment and film prospects on the machine itself . . . selling both the medium and the Salesmate along the way. Weighing only 19 pounds and 14" high, the highly portable equipment can and does go nearly everjrwhere. Currently it is helping Nelson Rockefeller sell the citizens of New York a new Republican governor. H"
A SOUND SLlDEFILiM SELLS BOTH THE MEDIUM AND THE SALESMATE AT THE TOUCH OF A BUTTON
I bring the visible image of vivid, sharp pictures, the excitement of compelling sound.
With intensified competition, companies with Sound slidefilms can l2elp your salesmen mal<e tlie best selling tools will come out on top. more effective calls than ever before . . .
W h:il kind of piclures can be put on my screen? Few families have seen this liind of compelling 1 can also go to retail .stores and impress sales
Any l<ind. For example, tins automobile . . . sales prescnuiiiou . . . right at home. points on key personnel . . .
Setlin!: me up for action is .simplicity itself. I am ihc most etiective way ever devised to Any questions? The man who brought me here
Just open my .screen, like this ... help reach and sell more customers ... has the answers. Ill turn myself off.
NUMBER 6 • VOLUME 19 • 1958