Business screen magazine (1958)

A-V EOUIPMEIVT I Mitchell Varifocal Unit Cuts |Close-Up Filming Time, Costs JtY a new varifocal close-up unit jdeveioped by Mitchell Camera I Corporation. Glendale 4, Califor;nia, was especially designed for jclose-up scenes often required for i filmed TV commercials, and where iiiacrophotography is employed in I research, instructional and scientific motion pictures. The unit con Mitchell Close-Up Unit I tains its own lens, chosen for su'< perior image quality when used for close-up work. The varifocal unit is said to eliminate set-up time previously required with the use of flexible extension tubes. Its deep draw ex i tension bellows permits an infinite ; focus, and affords a wide range of photography, from normal (XI) I to larger than normal (XIO). Lens I vibration is eliminated because the I lens is firmly supported by the tur • ret, A standard mount permits the unit's use in the NC and Standard I Mitchell cameras. Adapters per I niit its use with the 16mm and ! BNC Mitchells as well. 1J3' ! ■ ^ '' New Safe-Lock ITV Tripod ii Safe-Lock Inc., Hialeah, Florida, has announced a new Model ITV tripod designed for industrial, movie and tv use. Features include a "guide-on" adapter shoe that guides the camera onto the tripod; pan head with three-directional movement; "twin shank" legs designed for supporting professional and tv cameras; and double-lock knobs on leg extensions. Skid-proof rubber feet on legs reverse with metal spikes at the other end. Individual controls are provided for vertical tilt, with discknob for vertical drag control and lock. Construction is all-aluminum with permanent anodized weatherresistant colors. The ITV unit weighs 91/2 lbs. and is 5' high when set up, 41" long when closed. List price is $89.00. If' * * :•: Genarco Slide Projector Features 125-amp Arc Lamp V An arc lamp slide projector said to be capable of projecting images up to 100 ft. wide for groups of several thousand spectators has been announced by Genarco, Inc., 97-08 Sutphin Blvd., Jamaica. New York. Light source for the new projector. Model ME4-6800, is a 125amp high intensity carbon arc lamp. Projecting 30,000 lumens on the screen, the unit is suited for the projection of slides in the largest auditoriums or arenas, at fairs and outdoor political meetings — where the distance between the slide projector and the screen may be as much as 500 ft. Slides on the Genarco projector are changed manually by the operator or by push-button remote control from a podium, or automatically every 5 or 7 seconds. The projector is mounted on casters for easy moving and is supplied with a rectifier to operate from 220 volts 3 phase A.C. current. It is available for rental on a weekly or monthly basis. if' (OTHER EQUIPMENT ON PP. 54. 55) SYLVANIA librnry MOOD and TITLE MUSIC For Every Type of Production IMHIK ON A "PER SELECTION" OR "UNLIMITED USE" BASIS For Full Details Write, Wire or Phone AUDIO-MASTER Corp., , 7 EAST 45th ST., N. Y. 17, N. Y. NUMBER G VOLUME 19 cf^iclBLUE Tfl PROJECTION LAMPS... for all makes . . . all types . . . in all sizes New Sylvania Ceramic Blue Tops are avail in all standard sizes for any projector . . . ti fill your exact requirements for clear, brilliant projection. Blue Tops offer these superior qualities Brighter . . . Ceramic Blue Tops won't scratch, chip or peel like ordinary painted tops . . . machine-made filaments assure pictures bright as life. Cooler . . . Ceramic Blue Top is bonded to the glass for improved heat dissipation . . . cool operation assures longer lamp life. Lortger Lasting . . . Exclusive Sylvania shock absorber construction protects filaments fro vibration damage. Use Sylvania Ceramic Blue Top in your proje . . . your slides and movies deserve the best! Sylvania Electric Products, Inc.. 1740 Broadway, New York 19, N. Y. ^ SYLVANIA fastest growing name In si'g LIGHTING RADIO ELECTRONICS TELEVISION ATOMIC ENEf OUR EXPERIENCE IS YOUR KEY TO SERVICE « DEPENDABILITY CAMART DUAL SOUND READER MODEL SB-III Complete with optical sound reproduction head (or choice of magnetic sound) baseplate, amplifier-speaker. For single or double system sound. Easy to handle, no twisting film. An unbeatable combination with the . . . Bell & Howell 16mm precision viewer, sharp brilliant 2I/4 x S'/j picture. Dual Reader, less viewer $195.00 Bell & Howell Viewer 93.00 ucamua murk 1845 BROADWAY (at 60th St.) NEW YORK 23 • PLoia 7-6977 • Cable: Com