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To you who have 16inni sound films . . .
V whether for Telhng, Selling or Instructing;
V whether now being shown,
V or TV films, which you could be using but aren't.
To get your full payoff-in-sales from your film investment, get the maximum ex|josure-to-prospects.
TSI's line of 16mm sound film projeetors is the most complete and versatile availahle to industry. Over our IS years, we've found that many firms don't realize the scope of exposure possibilities that modern projector-tvpes make possible.
Yes— /e£ us hear about it!
What opportunities might you he missing';*
Let us show you ways and means to get PLUS USAGE for increased sales.
We'll welcome the opportunity to mail suggestions to you — or to arrange an interview with one of our AudioVisual Representatives.
BUSINESS SCREEN
THC INTERNATIONAL BUSINESS JOURNAL OF AUDIO & VISUAL COMMUNICATION FOR INDUSTRY EDUCATION AND TELEVISION
preview of contents
National Visual Presentation Association Awards 8
The 1958 International Advertising Film Awards 15
Screen Tribute to Stylists: American Look Previe.v. ... 31
Color Comes to the World Series: Innovation 32
Collector's Item: Urban Model Shown at Premiere. ... 32
Western Electric"s Engineers Look Ahead 33
Film-Flight to Paradise: a New Pan-American Film. ... 34
Bell System Presents: "Gateways to the Mind" 35
lAVA Holds Eastern Fall Meeting at Princeton 36
To Recruit Youth for Physical Therapy: The Return. . . 38
Gillette Sponsors Film Lift for Physical Fitness 39
Illinois Central Shows Operating Rules Via Film 40
Film Techniques For Business & Education
Symposium of Talks at 84th SMPTE Convention 41
Missile Logistics in a Space Age: USAF Film 45
Lockheed Films Its Products for War and Peace 46
Muzzling the Jet's Roar: Kopper's Sound Control. ... 48
The U.S. Atom Theatres at Geneva: Detail Analysis. ... 54
Business Screen Executive: Staff Appointments 58
New Audio Visual Products and Accessories 62
Plus: The National Directory of Visual Dealers
Office of Publication: 7064 Sheridan Road, Chicago 26
IN NEW YORK CITY Robert Seymour, Eastern Manager: 489 Fifth Ave.
Riverside 9-0215 • MUrray Hill 2-2492
IN HOLLYWOOD
Edmund Kerr, Western Manager, 104 So. Carondelet
Telephone: DUnkirk 7-2281
Issue Seven. Volume Nineteen of Business Screen Magazine, published November 15, 19S8. Issued 8 times annually at six-week intervals at 7064 Sheridan Road, Chicaqo 26, Illinois by Business Screen Magazine, Inc. Phone BRiarqale 4 8234. O. H. Coelln. Ir„ Editor and Publisher. In New York: Robert Seymour. Jr.. 489 Fifth Avenue, Telephone River side 9-0215 cr MUrray Hill 2-2492. In Los Angeles: Edmund Kerr, 104 So. Carondelet, Telephone DUnkirk 7-2281. Subscription $3.00 a year; $5.00 two years (dcmestic); $4.00 and $7.00 foreign. Entered as second class matter May 2, 1946, at the post office at Chicago, Illinois, under Act cf March 3, 1879. Entire contents copyrighted 1958 by Business Screen Magazines. Inc. Trademark registered U.S. Patent Office. Address advertising and subscription inquiries to the Chicago Office of publication.
BUSINESS SCREEN MAGAZINE