Business screen magazine (1958)

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Wilding Specializes in Communicating Ideas Through Visual Tools that Teach, Startle, Challenge, Persuade and Tell. Communications For Business ...SOMETIMES TAKES US UNDERGROUND! In filming "White Wonder" for Morton Salt Company, Wilding crews worked a thousand feet below the surface of the earth. Two tons of lighting equipment were used for color photography in this first "big" picture ever made about salt. "White Wonder" tells of the little known uses of salt, of its many services to mankind, and of its vital role in America's economy. In production five months, the crew visited Texas, Utah, Michigan and Illinois where Morton mines and farms salt. CHICAGO DETROIT NEW YORK CLEVELAND MflLTtlNG PICTURE PRODUCTIOMS.INC. itrst inC ommunicationsForB usiness CINCINNATI PITTSBURGH TWIN CITIES LOS ANGELES