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COMPANY POLICIES
ARE MORE THAN
WORDS
If they are going to be effective, your supervisors have to implemenf them with a human touch.
Develop this in your supervisors by showing them proved methods of explaining, and gaining acceptance for, company policies.
Show them these methods with:
"INTERPRETING
COMPANY POLICIES"
part of an outstanding sound slide program SUPERVISOR TRAINING ON HUMAN RELATIONS, which includes:
• "THE SUPERVISOR'S JOB"
• "THE SUPERVISOR
ASA REPRESENTATIVE OF MANAGEMENT"
• "INDUCTION AND
JOB INSTRUCTION"
• "HANDLING
GRIEVANCES"
• "MAINTAINING
DISCIPLINE"
• "PROMOTIONS,
TRANSFERS AND TRAINING FOR RESPONSIBILITY"
• "PROMOTING
COOPERATION"
Write for Details on Obtaining a Preview
INC.
6108 SANTA MONICA BLVD. HOLLYWOOD 38, CALIFORNIA
TV Stations' Viewpoint on Sponsored Pictures
MORE Than 3,500 companies and trade and professional groups in the United States have 16mm public service films which they make available to television stations for showing on public service time.
Why are some of these public service films shown regularly, while others are consistently rejected? Some of the reasons, and answers to a number of other questions about how tv stations throughout the country feel about public service films, are revealed in a study just completed among 529 stations by John T. Fosdick Associates, New York research and opinion polling organization, for Modern Talking Picture Service, Inc.
More Stations, Less Time
This is the second survey made for Modern by the Fosdick organization. The first was made three years ago (1955) when 429 tv stations were operating. Since then more than 100 stations have begun telecasting, and the supply of public service films available for showing has mounted spectacularly. Conversely, the average telecasting time per station per week devoted to sponsored films has declined from 4.9 to 3.7 hours. As sustaining time decreases, tv stations are becoming increasingly more critical about the films they will accept.
Purpose of the survey was to uncover suggestions from station film directors about how industry public relations films can be made more useful and interesting from iheir point of view, and particularly how handling and distribution of films to the stations can be improved.
Survey Covers 359 Stations
Figures reported in the Fosdick survey are based on replies from film directors of 359 tv stations, 69.6% of the U.S. total. The response represents all geographic areas of the country, and includes all categories of tv markets, station sizes, and population densities.
Most stations replying to the survey — 84.8% — said they showed public service films at least once a week; 10.4% said they showed such films at least once a month. Only 4.8% screened free films less often than this.
Afternoon hours are the most
(CONTINUED ON PAGE 68)
Get me Washington, D. C."
NUMBER 7
VOLUME 19
1958