Business screen magazine (1959)

T MAKE YOUR NEXT BIG MEETING A HIT! WITH GIANT COLORFUL IMAGES PROJECTED THROUGH A TRANSLUCENT SCREEN AND CHANGED AT WILL BY REMOTE CONTROL WITH THE NEW GENARCO 3,000 WATT SLIDE PROJECTOR WITH THE ELECTRIC SLIDE CHANGER FOR 70 SLIDES. GET ILLUSTRATED LITERATURE BY RETURN MAIL FROM: GENARCO INC. 97-OS SUTPHIN BLVD., JAMAICA, N. Y SUCCESS IS A JOURNEY... yi^07' A DESTINATION. . . and that is why, even though we now produce the finest titles in the country, we constantly strive to improve our product ... to add new equipment . . . new processes ... to always prove The Knight Way is the Right Way. ' KNIGHT STUDIO 159 East Chicago Avenue, Chicago 11, Illinois Use the Business Screen Bookshelf .'. Want a lilm reference book? All the latest reference volumes are available at economical cost from the Business Screen Bookshelf Department. Write 7064 Sheridan Road, Chicago 26, for a convenient up-to-date order list by return mail, r^' Villi Piiiiiii's Piinl-Zlvviiy ShIs: (CONTlNUhU IROM I'AGE THIRTY-FIVE) shoot fast, and keep the set construction costs from bean-stalking out of sight. State Farm wanted the sets to look like real homes — with a feeling of depth and spaciousness. Usually, space equals money on a sound stage, but here is the solution that Van Praag came up with — six "peel-away" sets, designed by William Shriner. and constructed on one stage, measuring 40 ft. by 40 ft. Spacious Effect Given on Screen Though this sounds awfully crowded — and it wus crowded — the films give an elTect as if shot on a stage as big as a football field. The camera shows action in the living room, for example, and looks beyond into the dining room. This was accomplished by starting with the camera practically otT-stage and in a hallway and looking through the nest of sets. After each spot was completed, the "peel-away" set was moved off and shooting continued with the camera moving forward. Working with the Van Praag crew during production were Mo Kinnan. agency production supervisor for Needhani, Louis & Brorby. and C. B. "Chuck" Foote, of State Farm. Mr. Kinnan said that with this kind of ingenuity going for them they were getting top quality for a reasonable price. Shooting of all seven spots was completed in four days. Add These Production Credits . . . In addition to set designer Bill Shriner. the "star" of the series, other credits for the unusual "peel-away" production go to Ralph Porter, director; Walter Holcombe, cameraman; and Daniel Karoff. production manager. R' A Message for the Film Buyer ^ CO All works of quality must bear a price in proportion to the skill, time, expense, and risk attending their invention and manufacture. Those things called dear arc, when justly estimated, the cheapest; they are attended with much less profit to the artist than those which everybody calls cheap. Beautiful forms and compositions arc not made by chance nor can they ever in material be made at small expense. A composition for cheapness and not for excellence of workmanship is the most frequent and certain cause of the rapid decay and entire destruction of arts and manufacture. Available for all motion picture and television uses — the combined stock shot libraries of NBC TELEVISION FILIVIS and THE fVIARCH OF TIME— more than 30 million feet of fifm, minutely indexed for instant avctr^billty. Name your subiect;w^:Hhaveit! Call Peggy Moran at... Used World-Wide By Discriminating Cameramen Cinekad Synchronous Motor Drive for 16mm Projectors especially designed to drive all Bell & Howell, Kodak, RCA, Ampro and Vittor 16mm projectors at synchronous speed. Projector can be instantly attached to Synchronous Motor Drive and quickly detached at any time in a matter of seconds. An outstanding feature is the flexible shaft which connects motor with projector and permits smooth, quiet and steady operation. No special technical knowledge required for installation and mounting. CINEKAD ENGINEERING CO. 763 Tenth Ave. New York 19, N. Y. PLaza 7-3511 Send tor tree tolder ot illustrated Motion Picture and A-V equipment mfrd. by Cinekad, NUMBER • VOLUME 20 • 1959