Business screen magazine (1959)
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(irand I'rix du Cinema
(Theatre Screen Adverlising lilms ) Film: Chevrolet Station Wagon. Proilueer: l.awrenee-Schnilzer Proiiiiclions. New York (Ger.iki Schnit/er). SpDiiNor; Chevrolet Div. Agency: Caniplu'll-Ewald Company, Detroit.
* * *
(Jrand I'rix (le la Television
(Filmed reievision CommtTrciais ) Film: Tireil Don. Producer: Cascade Ptcturcs of California (Tex Avery). Sponsor: Calo. Asency: Footc, Cone & Beiding. Chicago.
* * *
Palme D'or du Cinema
Les Films I'ierre Rcmont, I'aris
* ;!< *
Palme P'or de la Televisi(m
Cincastes Associates. Paris
* * *
First Prize Winners: Cinema Advertising
Category it 1 : Live Action. 1 3-3()mm Film: A La Douune. Producer: Les Films
Pierre Rcmont ( Phillipe Condroyer), Paris.
* * *
Category #2: Live Action. 3 l-55mni Film: Fugue. Producer: Cinema de Publicite. Paris (Bernard Lemoine & Bernard Boussac).
* * *
Category 4^3: Live Action. 56-1 10mm Film: An American Visits Paris. Producer: Cinema et Publicite (via Arco Film Productions). Agency: Campbell-Ewald Company.
* * *
Category #4: Cartoon. 13-30mm Film: Le Boeuf. Producer: Cinema Nouveau,
Paris. Agency: Spedic.
* * *
Category #5: Cartoon. 31-55nim Film: Typiquement llalicn. Producer: CentralFilm S.A.; CEFl Filmproduction. Zurich.
Agency: Adolf VVirz. Zurich.
^ ^ ^
Category #6: Cartoon. 56-1 lOnini Film: Una Vita Con Stock. Producer: Ferry Mayer Film Pubblicitari e Televisivi S.p. a. Milan (Gino Gavioli and Giulio Gingoli).
Category #7: Puppets & Marionettes Film: Dutchy Is de Baas. Producer: Joop Geesink's Dollywood. Amerstam (Hcnk Klabos).
Category jrS: Models & Special Effects Film: Sol de Andalucia. Producer: Estudios Moro-Movierecord. Madrid (Francisco Ma
cian). Agency: Publicidad Rasgo.
* * *
Category #9: Cinemascope Film: The Raft. Producer: Filmlets (S.A.),
Ltd.. Johannesburg; African Film Productions
* ^ ^
Category 10a: Series-Live Action Films: Interplanetary Rocket: The Flying Headpiece: The Aerohxke. Producer: Screenspace Ltd. Produced by Andre Sarrut. Jacques Asseo. Agency: S. H. Benson Ltd.
Right: Terrytoons' winning "Hockey" spot
NUMBER 4 • VOLUME 20 • 1959
Category 10b: Series-Animation I ilms: l.r drand Succes, Nos. 1.2.3. Producer; Cinema ct Publicite, Paris (Pierre Grimblat).
* * *
l''irsl Prizes: Television Commercials
C;itegory ?r 1 I. Live Action, 7-l4nim lilm: Brooke Bond Tea Orchestra. Producer: Cincastes Associates. P;uis. Agency: Spottis
woode .Advertising. Ltd., London.
* * *
Category :pt I 2, Live Action, 1 5-27mm Film; .Swimming. Producer; Pearl & Dean Productions Ltd., London (Phillip Bond),
Agency: Everetts Advertising Ltd., London.
* * *
Category #13; Animation, 7-1 4mm Film: Shaggy Dog I . Producer: Playhouse Pictures. Hollywood (Bill Melcndez. Sterling Sturtevant, Chris Jenkins). Agency: J. Waller Thompson Company.
Category #14: Animation. l5-27mm lilm: Eveready Radio Batteries. Trio. Producer: TV Cartoons Ltd., London (George Diuining). Agency: Greenlys. Lid.
H: ^ ^
Category #15; Live Action or Animation Film: Hockey (Piel Bros). Producer: Terrytoons (Div. of CBS Films); (Arthur Bartsch). Agency; Young & Rubicam. Inc.. New York.
■^ ;|; *
Special Commendations: Television
Film: Frencii Spice (Coty). Producer: MPO Productions. New York. Agency: Batten, Barton, Durstine & Osborn.
* * *
Film; Hobo Mystery (Dial Soap). Producer; Cascade Pictures of California. Agency; Foote. Cone & Beiding.
Films: Girl in Tool: Slide (Zest Soap). Producer: Peter Elgar Productions, New York. Agency: Benton & Bowles.
Film: Song of the Cowboy (Chesterfield). Producer: Filmways. Inc.. New York. Agency:
McCann-Erickson.
* * *
Film; Charmin Baby (Charmin Tissues). Producer: MPO Productions. New York. Agency:
Campbell-Mithun.
* * *
Film: Goldfish (Stag Beer). Producer; Edward H. Weiss & Co., Chicago (entrant).
* * *
Film: Penetrating Agent (Lestoil). Producer; Robert Lawrence Productions. Agency; Jackson Associates. 53'
The Cinema Grand Prix:
Family on a shopping trip pass Chevrolet showroom in opening scene. . .
Their son falls behind his parents to admire a station wagon thru the show window. . .
The girl in rear of the car (her parents are also looking) turns up her nose at the window shopper.
The "boy returns the gesture and calls back his parents to draw attention to the car.
His parents react more subtly but mother is won over by a feature —
. . .and without a word of dialogue the family is seen driving off in the car .
The only words: "Yes, fun to see, fun to drive, fun to buy — the Chevrolet."
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