Business screen magazine (1959)

MOTION PICTURES SLIDE FILMS Pulling ideas across is a science. Evdlvinji llieiii is an arl. It lakes holh lo assure nieasural)le resiills. Write for our booklet "How IMiuh Should a Film doslT' I^AVi-TIEieSSOK !!iO|T.\-U KITSIIN'KSS FII..>IS 75 luist ISclliiine inrntie Dctroil 2, Michigan • Tlir Tiilholl Toivcr Dayton 2, Ohio lUare /\faout Business Films Mdic news of business films, their sponsors and resuits in the field appears in every issue of B u s i n i: s s Screen than in any other publication anywhere in the U.S. or abroad. ff "Why Dry" Shows Farm Groups Benefits of Artificial Drying tr The ninth motion picture to be sponsored by the Behlen Manufacturing Company. Columbus. Nebraska, has been released to agricultural audiences. First strictly educational, non-commercial picture from this sponsor is Why Dry, a 32-minute color subject outlining reasons for use of artificial drying methods for corn and other small grains. Why Dry was produced by Edward Hawkins Productions of Denver, Colorado under the technical supervision of agricultiual engineering experts from the Universities of Nebraska and Missouri, Iowa State College and Kansas State. Hazards of early grain harvest, with its problem of high moisture content and the related neeil for excessive elevator dockage arcoutlined. Perfected mechanical drying techniques now minimize the risk of late harvests with possible weather damage and loss to birtls and insects. The answers needed by farmers lo "what is the profiiahle way to dry" and "why is it more economi cal to dry" are the essential bases for the new film. Script was prepared by Edward Hawkins and Jerry Joseph of Behlen. Showings are being schctluled for interested farm groups via the libraries of the cooperating schools noted above, through county agents or from the Behlen Co., Denver. Liii kiict',1 \ nilii-ijiili-iin-li:>in Ji:'\uii m I'uniitJ in "lis it Siimll World." Lockheed's JetStar Makes World Smaller AN Old-Time newsreel with authentic footage of such feats as the Lindberghs' flight to Japan. Wiley Post's first solo trip 'round the world and Amelia Earharts record solo flight from Honolulu opens a new Lockheed Georgia Division color film titled. It's a Small World. All these ""winners" happened to lly Lockheed planes, the Altair, Sirius and Vega, and from his memento-filled den, an oldtime pilot turned e-xecutive recalls the development of aviation from these earlier days to present day transports. This is the day of business aviation progress, too. the film points out in building a case for the company's 6()0-mile-an-hour JetStar. AUTOMATICALLY for dramatized selling and training that sticks The DuKane Micromatic is the sound slidofilm projector adopted as standard by n. S. business and industry . . . fully automatic operation keeps sound and l)ictures always in [perfect synchronization; Redi-Wind film system eliminates film rewinding; built-in DuKane quality assures you of sharp, clear |)ictures and sound. Add audio-visual im|)a(t to your sales messages and your training programs . . . See and hear the Micromafic at your own desk. Dept. BS-II9 CORPORATION St. Charles, Illinois designed to meet the needs of today's flying executive. Through the use of studio production, animation and location photography. It's a Small World shows the JetStar's features and economies. It was produced under the guidance of Robert Strickland by the Georgia Division's motion picture unit. Film runs 17 minutes and was premiered at the National Business Aviation Association convention in Minneapolis last month. Prints are available on free loan from Lee Rogers, Director of Public Relations, Lockheed Aircraft Corp.. Marietta. Georgia. ff" New Zonolite Slidefllm Shows Masonry Insulation The Zonolite Co.. Chicago, describes its new water-repellent masonry fill insulation in a sound slidefilm now available. The color film describes application sequences, technical data on insulation and water-shedding qualities and ideas for use of Zonolite Water-Repellent Masonry Insulation. The material is being widely used as an insulating material for homes, schools, commercial buildings and farm buildings, the company said. Details of arrangements for the film may lie obtained from Film Department. Zonolite Co.. l.'^.'> S. LaSalle St.. Chicago, 111. 9 * * * Release Contact Lens Film ; A motion picture sln)wing the fitting of contact corneal lenses has been sponsored by Obrig Laboratories, Inc. The 26-minute film is slanted for use by ophthalmologists, optometrists and opticians. The color picture, which stars radio and television personality John McCarthy, was directed by Hack Swain of Morgan-Swain. ^ 60 BUSINESS SCREEN MACiAZINE