Business screen magazine (1959)

Yoa Can't Have One Without The Other Automation in Production needs Automation in Selling • Automation in production is universally ac-ceptcd. The results are proven. • SALES must now keep pace. AUTOMATION in SEU^ING is the perfect partner. • Dealers can't stockpile; so. demand must be stepped up . . . productions must move. Selling must be directed to the consumer at the point of sale . . . motivating purchases . . . creating impulse buying. The Sponsor Looks at the Film Producer: • Pictur-Vision continuous advertising projectors and audio equipment are designed to capture attention, hold interest and produce sales. • A Model 1655-C cabinet projector will sell your product, showing 16 slides continuously on a 16" screen. Your complete story told in 2'i minutes. ■ • For double I impact, c o m bine projector and PRC Tape Repeater. A touch of a button starts the synchronized a/v show. Customers listen to your story privately through a special phone while watching the corresponding slide sequence. It's dynamic and appealing . . . with proven affirmative results. • Learn how your sales can keep pace with increased production. Write us direct for further information and the name of the nearest authorized Picture-Vision dealer. SELL with PICTUR-VISION for RECOGNITION ABOVE COMPETITION. (CONTINUED FROM PAGE 8) The producer, instead, should concentrate on tellini; what kind of services he has to otTer and show how he can be expected to meet the client's needs. Show Your Special Abilities Companies with established film departments can best be approached with short sample reels showing what the producer can do in various categories of production. Mr. Livingston said. And although most companies will rarely turn anyone away without a full hearing it is almost impossible for any audio-visual man to do his job and spend hours looking at film after film which belabor the obvious. Auilio-visual men in industry prefer to talk to creative people on the producer's staff rather than with .salesmen per se, Mr. Livingston said. Too often, the salesman can not adequately serve as an effective liaison between the sponsor and the producer, resulting in confusion and delay. The "Film Festival" Pursuit Fred Beach (Remington-Rand) spoke with much conviction about the curse of the Film Festival as it is presently constituted. He said that it was not the function ol business to take part in making tilms to win awards from Festival juries made up of avant-garde film enthusiasts, secretaries in Madison Avenue ad shops, and school teachers from West Outback in town on vacation. These people may be completely well meaning, Mr. Beach said, but they cannot have any conception of the problems of business which led to the production of these films — the very specific communications tools. Too many awards are made in contests of apples and oranges. Mr. Beach said. It is impossible to judge a film made for one purpose against a film made for a completely different purpose — yet this is the rule in film festivals, not the exception. Mr. Beach urged producers to stick to their roles of business communications experts and forego the everlasting hunt for meaningless awards. ^ Films Aid Canada's Trade i^ The Canadian government is a brisk user of motion pictures for international marketing. In addition to utilizing them for briefing men in training, the Department of Trade and Commerce screens films to explain companies and their products. l^^ 3M Stretches Executives By Use of Motion Pictures tV How do two executives announce a sales contest simultaneously at 25 widely separated company sales meetings? Vice president Ray Herzog and sales manager Ernie Bovermann of Minnesota Mining and Manufacturing Co. did it by starring in a 12-minute film announcing the firm's 1959 President's Cup Contest. The tilm, supervised by 3M's ad department and the company's agency. Erwin Wasey — R & R, was lightened with color shots of the 1958 Hawaii vacation prize vacation trip. jjj' Chicago press premieres "Rhapsody of Steel" on December Sth at the Hotel SItenmm. Major U. S. Steel theatrical cartoon (see pages 35-37) was introduced by vice-president Edward C. Logelin (at microphone) to more than 100 newsmen and women at special press premiere. PICTURE RECORDING COMPANY OCONOMOWOC, WISCONSIN RAMPART STUDIOS Hollywood 26 ANNOUNCES TO PRODUCERS A revolutionary service in SPECIAL EFFECTS '^TECHNIQUE 2 31" for "SELECTIVE VISIBILITY" T /OOl works with normal sets, props I I /III I and live actors: the device ' lets you select what you want to appear, disappear, add or subtract! works with models and miniatures, replacing animation and providing more realistic action. No wires or rigging! T/231 T/231 works with live actors and models in combination. replaces traveling mattes; replaces rear projection: replaces stop motion. Camera cranks at normal speed! T/231 replaces long delays — we shoot Monday, see the print Tuesday or Wednesday! FOR EXAMPLE . . . • A girl walks into the set and disappears, except for her coiffure and hands — which keep on "acting". • Two profiles talk, kiss, drink, smile, smoke. • New automobile "assembles", feature by feature. • Dishes wash themselves and soar into drainer. • Space ship arrives at satellite station. • Pterdactyl battles helicopter. • Digits of a problem rearrange Into the answer. • A live cat becomes its own skeleton, which continues to "act" live ... a real dog flies ... a bicycle maneuvers with no rider . . . smoke materializes into a face . . . and so on and on. l/Uol. Never more than mattes or animation, sometimes less, occasionally much less — with quicker production, more realistic movement, and cleaner quality as a free bonus. RA/V1P/)Rr STUD/OS wiW produce just the trick footage on an insert basis, or handle the whole production including the normal action. FOR QUOTATION, submit storyboard, or shot description, or script pages. OR Rampart's associated writers will work with you to develop your story or commercial idea into . . . TECHNIQUE 231" RAMPART STUDIOS 2625 Temple St. Hollywood 26. Calif. Dunkirk 5-3911 10 BUSINESS SCREEN M .A. G .\ Z I X E